Managing Accommodation Services: A Report on The Ritz Hotel

This report provides an overview of accommodation services within the hospitality industry, focusing on the performance of The Ritz Hotel. It explores various aspects, including occupancy rates, GDP contribution, and different types of accommodation services, differentiating between commercial and non-commercial businesses. The report also examines different forms of ownership applied in accommodation services and discusses hotel grading systems. Furthermore, it highlights the role of online platforms in attracting potential customers and enhancing the hotel's brand image. The report concludes by emphasizing the importance of accommodation services in the hospitality sector and the significance of online customer reviews for long-term sustainability. The references include sources on managing budget cuts and invisible work in society.

MANAGING ACCOMMODATION
SERVICES

TABLE OF CONTENT
 Introduction
 Explanation of accommodation services that contributes within industry
 Different types of accommodation services and difference between
commercial and non-commercial business
 Different forms of ownership applied in accommodation services
 Discuss grading system and role play in booking accommodation
 Role of online sites for potential customers
 Conclusion

Introduction
 An accommodation service within hospitality industry is associated with
offering several suitable services to clients at visiting place. In this these
sectors are linked with tourism and hotel industry which is used by people to
take holiday trips. In these services customers get food, room services,
entertainment services etc. to their routine. This report is based on The Ritz
Hotel that is a leading multinational hotel in UK that offers world class luxury
services to people.

Explanation of accommodation services that
contributes within industry
 Average occupation rate - Occupancy rates are related to a primary
indication to ensure the suitable performance within whole hospitality sector.
In relation to this annual occupancy rates within UK helps in improving trends
of UK hotels that reached around 67.5 pounds of a room. By 2030, corporate
or branded hotels exceed around 68.5% that develops the overall hospitality
sector.
Illustration 1: Source:Annual occupancy rate of hotels in the United
Kingdom (UK)

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GDP- It represent a contribution of accommodation services within GDP of UK.
For this several role are played by various department to develop and growth of an
economy.
Illustration 2: Source: Travel and tourism's total contribution to
GDP in the United

Different types of accommodation services
and difference between commercial and non-
commercial business
It includes several types of accommodation services within hospitality industry
and these services are bifurcated into two aspect that are commercial and non
commercial business which are demonstrate below:
Commercial services
 Hotel- It is considered to a place where private rooms are provided to guest
with significant services according to their pay to build customers trust by
having loyalty programs.
 Resort Hotels- These hotels specially designed in island, mountain and
intriguing areas which are away from urban areas or city area where high
crowd are available.

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Non commercial services
 Rental houses and individually owned units- It refers to that services in
which individual person spend their days by renting a house in another city.

Different forms of ownership applied in
accommodation services
Ownership type Definition Examples
Privately owned hotels In this an individual person is an owner and
other people are investors that is useful to
owner to take decisions.
The Nare Hotel, UK
Managed hotels In this type of ownership property is limited
and also have no experienced with
hospitality sector that decided to recruit
managerial organisation.
New Place hotel, UK
Full ownership strata units This term having high financial resources
where hotels focus on earning high profits by
generating more sales. They are working for
attracting more customers by satisfying all
requirements related to hotel services.
Premier inn and Marriott hotels, UK

Discuss grading system and role play in
booking accommodation
Grading system Definition and system Example
1 Star In this they offer practical accommodation
services including food and beverages. These
hotels are owned by an individual person at
small level because of limited capital and
funds.
Heathrow stay
2 Stars It refers to those hotels which lead to focus
on quality of mattress, food and many more.
In this hotels are of small and medium size
that offers accommodation services to
customers such as cashless payment etc.
Corbigoe Hotel

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3 Stars This rating star hotel offers additional
services to customers like clock and several
other amenities which are useful for guest.
The Queens Park Hotel
4 Stars It is associated with extra quality services to
customers like valet parking, well
maintained room, offers best furnishing, well
trained staff and interiors.
The Coppid Beech, Hotel
5 Stars These type of hotels are offers lavish
services to the customers which enhances
standard of living of people. Services like
free wifi, elegant furnishing, entertainment
services and many more.
The Ritz Hotel, UK

Role of online sites for potential customers
 Within hospitality industry, online reviews of customers play an essential role
because it helps in improving overall services of hotels that enhances
customers attraction. Online sites are also useful to create an effective picture
related to services which they offers to customers that influence people to
visit.

Conclusion
 From above report it is concluded that in hospitality industry accommodation
services are highly essential to attracts customers and gaining profits. It
includes several types of accommodation services that a hotel provides. This
report helps in understanding the grading of a particular hotel and in what
manner they offers services to their guest to retain them for a longer period of
time. In it online sites helps more to get customer reviews and enhancing
brand image in customers mind to longer sustainability in marketplace.

References
 Reid, G., 2018. Managing budget cuts in Edinburgh’s sport and recreation
services: progressive localism in a resilient local authority?. International
Journal of Sport Policy and Politics. 10(1). pp.113-129.
 Katzman, E.R. and Kinsella, E.A., 2018. ‘It’s like having another job’: the
invisible work of self-managing attendant services. Disability &
Society. 33(9). pp.1436-1459.

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