Managing Accommodation Services: An Analysis of the Hospitality Sector

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Added on  2022/12/28

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This report provides a comprehensive overview of accommodation services, exploring various aspects such as scale, size, and commercial and non-commercial business models. It delves into different forms of ownership within the hospitality industry, including leased and managed properties. The report also examines grading and classification systems used to evaluate hotels, highlighting their role in helping customers make informed booking decisions and ensuring quality standards. Furthermore, it discusses the significance of online review sites in shaping customer perceptions and influencing booking choices. The analysis includes insights into the role of grading systems, classification systems and online review sites and their effects on the hospitality business. The report uses The Soho Hotel as a case study for its analysis.
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Managing Accommodation
Services
TASK 1
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Introduction
Scale and size of the accommodation services
Commercial business
Non-commercial business
Different forms of ownership
Grading system
Classification systems
Online review site
Table of content
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INTRODUCTION
Accommodation services are defined as such services those are associated with
various terms of taxable services offered y different hotels, motels or other
service providers. These types of service providers are associated with various
elements in which maintenance and cleanliness are maintained to higher level.
This report is based on The Soho Hotel which is a hotel chain providing chic
room services and exotic stays in order to give appropriate manner. This report is
covering different aspects related with sizes and scale of accommodation
services.
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Scale and size of the
accommodation services
In the current time hospitality industry is
associated with providing services at
different scale and sizes. These are
wholly dependent upon nature and scale
of the organisation and their
performance as well
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Commercial business
In this context different types and scale of accommodation services are
elaborated as under:
Budget hotels: This is defined as the place in which budgeted rooms and
services are provided which are helpful for visitors to grab their attention. This
is the place at which target market within hotel is decided as the traveller those
are willing to visit economic places along with prominent services as well.
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Continue…
Full service properties: In this service providers various services are
rendered such as lunch, breakfast, lunch, lounge and many more. In the
context of The Soho Hotel they are providing wide range of hospitality
services to their customers so that to provide them different services and
acquire high customer satisfaction as well.
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Resort hotels: These are the
accommodation service providers those
are located at some prominent location
in which different entertainment
activities are executed such as
swimming, golf playing, cruising,
sports and many more. The major
objectives of resorts are to give
significant experience to their
customers so that they visit the same
place in repetitive manner.
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Non-commercial business
Rental house: These businesses are
not running for earning profits as
individual spend days in these rental
houses by paying rent. These units are
offering in such a way that residential
care and prominent stay can be
provided to customers.
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Different forms of ownership
In current time the industry of hospitality is which differentiated ownership is
being rendered. This is the major reason that hospitality industry is one of the
industry which is growing in tremendous manner. These forms of ownership is
elaborated as under:
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Leased Ownership: This type of
ownership is providing contract
services of lesser and lessee in which
hotels can be owned by other person.
Lease is undertaken for some period
of time ad associates various people in
it. Under this type of lease, lease rent
is given by hotel owner on monthly or
quarterly basis.
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Managed or Private: Under this type of
hotel ownership various partners are
associated with providing services to their
customers and these are provided in
prominent manner. This is the manner in
which profit can be earned by businesses
managed within industry of hospitality. In the
relation to hospitality business there are
different owners those are rendering their
services to their clients in appropriate manner.
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Grading system
In current time there are different grading systems are available within
industry of hospitality those are helpful for customers in order to take
decision regarding bookings. These are playing differential role in
selecting hotels and in attaining guest satisfaction as well. Grading system
is helpful for customer as by this they can attain advantage and
disadvantage in equitable manner.
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Grading and classification system
One star: These are small and independently owned so have limited
range of facilities such as meals and cleanliness
Two stars: These hotels offer extensive range of facilities and
comfortable accommodation services.
Three stars: These type of accommodation providers are having fully
suite bath and shower rooms and more spacious rooms as well.
Four stars: These hotels are providing ample level of luxury and are
well designed and decorated.
Five stars: These hotels are providing luxurious services in order to
provide flawless experience to their customers.
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Role of grading
This enable the customers to get high reliability while making bookings.
This helps customers to find hotel as per their standards and specifications.
This is assisting hospitality business to manage their quality as according to
needs and demands of their customers.
This is encouraging competition in such a way that all the establishments to
align with desired quality by customer
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Classification systems
Classification system is defined as the system in which ranking is given to
hotels in terms of stars. The major reason of classification is associated with
defining category to the hotel which helps customers to make their booking
decision in ultimate manner.
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Role of classification system
In service industry goods can't be tried by customer as in comparison to
retail industry so classification is helpful in providing guests appropriate
decision regarding selecting hotels.
This is helpful in reducing gap between customer expectations and their
experience as well.
This is assisting customers to get diversified range of services just by seeing
system of classification.
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Online review site
Online review sites are defined as some
online review which is given by
customer those have used services and
provide their honest opinion in relation
to attained services. These are playing
crucial role for customers in making
decision regarding booking of hotel. In
current time people are highly active at
social platform so online review sites
are advantageous for customer to
understand regarding quality of
services provided by various
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Role of review sites
These are providing honest opinion in which level of satisfaction
can be enhanced by customers.
These are helpful in grabbing interest of customers in such a way
that customers can be retained for longer duration of time.
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CONCLUSION
From the above detailed report this can be concluded that there are
various types of services which are offered by accommodation
service providers. All these functions are dedicated to render high
level customer satisfaction as in the industry of hospitality customers
are treated as assets. Besides this online review sites and grading
system helps hospitality business to develop customer satisfaction
and their footfall as well. By analyzing appropriate grades this will
be easier for customers to choose their required hotel for their stay
and to meet leisure needs.
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References
Casais, B., Fernandes, J. and Sarmento, M., 2020. Tourism
innovation through relationship marketing and value co-creation: A
study on peer-to-peer online platforms for sharing
accommodation. Journal of Hospitality and Tourism
Management, 42, pp.51-57.
Sarantakou, E. and Terkenli, T.S., 2019. Non-institutionalized
forms of tourism accommodation and overtourism impacts on the
landscape: The case of Santorini, Greece. Tourism Planning &
Development, 16(4), pp.411-433.
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