Analysis of Accommodation Services: Ritz Hotel Front Office

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This report provides a comprehensive overview of accommodation services, encompassing various aspects of the industry. It begins by discussing the different scales and sizes of accommodation providers, including luxury, mid-range, and budget options. The report then delves into the different ownership types within the accommodation sector, such as independently owned hotels, chain hotels, franchises, and referral groups. The role of grading, classification, and online review sites, like TripAdvisor, is examined in detail, highlighting their importance in providing authenticity and aiding consumer decision-making. The report then shifts its focus to the front office functions within accommodation services, outlining key roles such as reservation, reception, guest services, and night audit. Furthermore, the report analyzes the key roles within the front office department of the Ritz Hotel, including reservation managers, reception managers, guest service managers, and night audit managers, emphasizing the importance of effective communication and interpersonal skills for front office staff. The report concludes with recommendations for the Ritz Hotel, emphasizing the importance of adapting to changes in the business environment and consumer preferences.
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MANAGING
ACCOMMODATION
SERVICES
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TABLE OF CONTENT
INTRODUCTION
SCALE AND SIZE OF BUISNESS
DIFFERENT OWNERSHIP IN ACCOMMODATION
ROLE OF GRDING AND CLASSIFICTION AND ONINE REVIEW SITE
FRONT OFFICE FUNCTION
KEY ROLE WITHIN FRONT OFFICE DEPARTMENT
CONCLUSION
REFERENCES
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INTRODUCTION
The current presentation will discuss about the
different scale and size of accommodation providers.
Along with it the discussion will take place over the
different ownership types which are present in
accommodation services.
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Scale and size of accommodation services
There is a wide range of accommodation
services being provided at different scales.
These are listed as below-
o Luxury
o Mid- range
o Budget
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CONTINUED..
Luxury- this includes luxury hotels which provide a luxurious
accommodation to the consumers and tourist coming to their
place.
Mid- range- In mid range accommodation the requirement of
staff is less as compared to luxury hotel but is more as
compared to budgeted accommodation.
Budget- this includes accommodation in low priced hotels and
which do not charge high price for their services and are also
known as bed and breakfast hotel.
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Different types of ownership available to
accommodation services
In the field of accommodation there are many different
types of ownership which the people can possess in
hospitality sector.
Independently owned
Chain hotel
Franchise
Referral group
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CONTINUED..
Independently owned- this is a type of ownership
wherein the person individually owns the hotel or
other accommodation.
Chain hotel- this is a type of ownership wherein the
there is a long chain of hotels which works under a
single name and is owned by single person only.
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CONTINUED..
Franchise- this is type of ownership wherein the person
just gets the right to open a hotel form the franchisor and
has to follow all the guidelines provided by the
franchisor.
Referral group- this is a type of ownership wherein the
hotel operates independently but has affiliation to the
given chain.
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Role of grading, classification and online
review sites
The classification of hotels is defined as ranking of hotel
on some basis so that the consumers coming to the place
first checks the rating and is it is good then only they go
to the place.
The grading and classification of hotel is very necessary
because this provides authenticity to the people coming to
the place.
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REVIEW BY ONLINE SITES
Also, the review site like TripAdvisor plays a good role
in grading of hotel.
This is majorly because of the reason that this is a site
which provides consumers with option of comparing
different hotel and accommodation providers and
provides rating over the site.
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Front office function within
accommodation services
The front office is the major part of hotel because this
has the function of addressing every issue of
consumer.
The major front office function are as follows-
Reservation
Reception
Guest service
Night audit
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CONTINUED..
Reservation- this is the function wherein front office
manages reservation of consumers which they have made
either in form of online or by coming to hotel.
Reception- this is a function wherein front office manager
receives the guest and handles all the queries of consumers
till their stay at hotel.
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CONTINUED..
Guest service- this is the major function wherein services
are provided to consumers coming to hotel.
Nigh audit- this is the function of front office manager
wherein night auditor reviews all financial transaction and
activities of hotel in order to know how much profit is being
earned by the hotel.
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Key role within front office department
The major role of front office department within Ritz
hotel are as follows-
Reservation manager- this manager plays a crucial role in
Ritz hotel as they ensure proper reservation of rooms so
that hotel earns maximum profits.
Reception manager- the major role of reception manager
of Ritz hotel is to greet the customers coming to the hotel
and to record their arrival and exit time.
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CONTINUED..
Guest service manager- the role of guest service manager of
Ritz hotel is to ensure proper care of consumer and to
entertain all the requirement of the consumers.
Night audit manager- the major role of night audit manager
of Ritz hotel is to take care of the consumers at night and
provide services at night.
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CONTINUED..
The role of front office manager is very important
within Ritz hotel and is also interrelated to other
departments as all data of consumer is with front
office department and they passes on to food making
and then only they assess for how much people they
have to make food.
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CONTINUED..
For an effective front office department there are many
different qualities and skills required which are like good
communication skill, computer education, flexible working,
good interpersonal skill, coordination, adaptability, problem
solving skills, leadership skills, cordial behaviour and many
other skills.
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CONCLUSION
From the above presentation it was discussed that
there are many different form of accommodation
service provider like luxury, mid range.
Also, there is different type of ownership at time of
accommodation providing like independent, chain or
franchise.
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RECOMMENDATION
The major recommendation to hotel Ritz is to take into
consideration all the changes taking place in business
environment and the taste and preferences of consumers.
This is necessary because if they do not consider this
then product will not be liked by consumers.
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REFERENCES
McPherson, P., Krotofil, J. and Killaspy, H., 2018. What works? Toward a new
classification system for mental health supported accommodation services: the simple
taxonomy for supported accommodation (STAX-SA). International journal of
environmental research and public health. 15(2). p.190.
Online
Front office management structure. 2020. [Online]. Available through: <
https://www.tutorialspoint.com/front_office_management/front_office_manage
ment_structure.htm>
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