Comprehensive Analysis of Managing Accommodation Services: Part 1

This report provides a comprehensive overview of managing accommodation services. It begins by defining accommodation services within the hospitality industry and discusses its scale and size, highlighting the industry's significant revenue generation and growth in the UK. The report then delves into different ownership models, including private ownership, chain hotels, franchise, and lease hotels, explaining the characteristics of each. Furthermore, it analyzes the role of grading and classification systems, differentiating between one-star to five-star hotels and their respective service levels. The importance of online review sites like TripAdvisor is also discussed, emphasizing their impact on customer perception and hotel performance. The report concludes by summarizing the key aspects of the hospitality industry, its ownership, and the importance of brand image in the market.

Managing Accommodation
Services
(PART 1)

Table of Content
 Introduction
 Scale & Size of the Accommodation Services in Hospitality Industry
 Ownership in an Accommodation Services
 Role of Grading, Classification System & Online Review
 Conclusion
 References

Introduction
 Accommodation services is defined as
the amount or fee which is paid by an
guest for sheltered for a night or more
in an furnished room that includes at
least a bed that must be provided to a
traveller, tourist or lodgers. Hospitality
industry is the highest revenue
generating industry in the market that
offers their quality services to attract
the large group of targeted customers

Scale & Size of the Accommodation Services
in Hospitality Industry
 Accommodation services is the services which provide shelter to live by offering
premium services in order to maximise their services. Hospitality industry is the
leading industry in the London market as the lifestyle of the individual is based on
outing and having stay outside. There are 45000 hotels in the United Kingdom and
serving the quality services with innovative techniques in order to maximise their
sale.

Continued….
 The annual turnover is £40bn in the hospitality industry. Accommodation services are
gradually increasing in the United Kingdom as the increasing living standard of the
large population.
 The accommodation industry is grew by 37.5% over the decade and this
contribute £218b to the development of the UK economy. This industry is also
planning for more development like to be leading country on hospitality industry and
expected 856,750 rooms by 2030 and some rooms will being branded budget.

Ownership in an Accommodation Services
 Ownership is act or the state of possessing something with the consideration of
having rights over a specific thing. there are various types of ownership available
in the accommodation services that help in getting part of share over a property.
Accommodation services help in the individual to live or stay in order to make a
comfortable stay with good experience.

Continued..
Various types of ownership available in
the accommodation available are as
follows:
 Private ownership
 Chain hotels
 Franchise
 lease

Private ownership
 Private ownership: This is the type of hotel which give the freedom and
the authority to own and operate the hotel at their own and they are free to
make the decisions related to staff, operational structure and the growth of
the company. All the research and the efforts must be done from the
ground up.

Chain hotels
 Chain hotels: The hotel which is a part of the other hotel chain and this type
of ownership have some standards and rules, policies and procedure in order
to smooth running of business. It is more centralised and the stronger the
hotel is the more control over the individual property.

Franchise
 Franchise hotel: this is the type of hotel which operates their business
operations on national and international marketplace. It have the clear vision
of benefiting the company from the recognising of their brand by customers. If
the brand is loosing the market value then the owner ave to suffer from the
loss.

Lease hotels
 Leased hotels: The owner of the building give the property to the other
person and they will responsible for allocation of all the financial
resources. The rent is paid by the lessee which is the mutual agreement
of both the parties.

Role of Grading, Classification System &
Online Review
 Grading system is the assessment of analysing how good or bad are the facilities and
services of an particular hotel with the consideration of top leading hotel in the
industry. It leads the an organisation to be the best by offering quality services and
capture the large segment. This is the conman prospective of the general public that
before visiting the hotel they explore the entire hotel up to their rooms, services,
amenities etc., use the internet and check the grade that in which category the hotel is
considered as in the market and then plan their stay.

Role of Grading, Classification System &
Online Review
 Classification system is defined as the dividing the hotel on the basis of their
rooms, services offered sand the number of employees working in an
organisation. This is the classification which is done on the basis of their rating
are explained as follows:
 One star hotel:
 Two star hotel:
 Three star hotel:
 Four star hotel
 Five star hotel:

Continued..
 One star hotel: It is the type of hotel which offers the services that meet the
basic requirement of the guest and this is economic so it is affordable to
everyone. There is no extra facilities and amenities in order to give better
experience to their guest.
 Two star hotel: It is the hotel which offers the value to the guest stay
and ensure proper cleaning in the hotel and also offers the basic amenities and
facilities so that guest can hav the comfortable stay.
 Three star hotel: This is the hotel which offers the quality services
with more comfort in the stay of guest. This is medium range hotel which is
affordable and convenience to everyone. It also offers the personalised
serveries to their guest in order to full fill the customized demand of the

Continued…
 Four star hotel: It is the superior quality hotel which provide high-class
services to their guest in order to make the best stay in their premises. It offers
deluxe and upscale services to their guest.
 Five star hotel: It is the finest category of hotel which offer the best
services with advance category of amenities to their guest in order to make the
best experience and stay in their premises

Role of Grading, Classification System &
Online Review
 Online review sites is the online platform where the individual can give the
feedback for their best or worst experience in a particular organisation. This
will help in getting the exact opinion and the experience of the guest. Various
online review sites are trip Advisor, Google,Yellow pages etc. South lodge is
the five star category hotel which is offering the quality services and ensure all
the facilities affectivily given to guest.

Conclusion
It is concluded from the above PPT that hospitality industry play an important
role in the development of the economy and this is the main consideration of the
business to have the impactful brand image in the marketplace. Organisation is
having the various ownership and the company is following the private ownership
and running their business as it is a five-star category hotel.

References
 Bricknell, M. and et. al., 2016. Operation GRITROCK: the Defence Medical
Services’ story and emerging lessons from supporting the UK response to the
Ebola crisis. BMJ Military Health, 162(3), pp.169-175.
 Cenni, I. and Goethals, P., 2017. Negative hotel reviews on TripAdvisor: A
cross-linguistic analysis. Discourse, Context & Media, 16, pp.22-30.
 Common, R., Flynn, N. and Mellon, E., 2016. Managing public services:
Competition and decentralization. Elsevier.

Thank You