Analysis of Accommodation Services: Ownership, Reviews, Grading

This report examines the management of accommodation services, focusing on the operational aspects of the industry. It begins with an introduction to the concept, using Premier Inn as a case study to illustrate the scale and size of accommodation services. The report then delves into different forms of ownership, including privately owned, managed hotels, and franchises, analyzing their respective advantages and disadvantages. Furthermore, the report discusses the role of grading and classification systems, such as those used by the British Tourist Authority, AA, and RAC, and how they influence potential guests' choices. The report also explores the impact of online review sites, such as TripAdvisor, on hotel sales and customer perception. The conclusion summarizes the key findings, highlighting the importance of service quality, security, and adapting to changing consumer behaviors in the competitive accommodation sector. References include academic sources related to tourism and hospitality management.

MANAGING ACCOMMODATION
SERVICES

Contents
INTRODUCTION 3
P 1 Identify the scale and size of the accommodation
services 3
P2 Explain the different forms of ownership available to
accommodation services 4
P 3 Discuss the role that, grading, classifications systems
and online review sites play when potential guests look for
and book accommodation 4
CONCLUSION 9
REFERENCES 11


INTRODUCTION
The provision, for a fee, of sheltered overnight accommodation in
appropriately equipped rooms, including at least a bed, offered as a
main service to tourists, travelers and lodgers is known as management
of accommodation services. Premier Inn is a British hotel chain and the
UK's largest hotel brand, with more than 72,000 rooms and 800 hotels.
It operates hotels in a variety of locations including city centres,
suburbs and airports competing with the likes of Travelodge and Ibis
hotels. This report gives classification on the scale and size of the
accommodation services. different forms of ownership available to
accommodation services. The selection of hotels and grading and rating
and the impact of online review platforms on their sales.

P 1 Identify the scale and size of the accommodation services
There are various and different chains of hotels in UK which
operate on a large level such as Premier Inn. The size of the company
is large as they have hotels all across the world. Apart from that they
have made their accommodation facilities for the citizens of UK as
well as tourists from different countries. Facilities of Premier Inn
includes facilities that are related with accommodation and that are of
serviced nature which covers the area of restaurant. Category of
Premier Inn stands in luxury hotels. Contribution made by
accommodation sector every year in UK is around $40 billion.

P2 Explain the different forms of ownership
available to accommodation services
 Privately Owned-
This form of ownership states that the investment is put up by
only one individual who is considered as the owner of the company.
Due to this owner have full control on making decisions for the hotel
which may be right or wrong. Also customers can change their deal of
package and asked services easily so that it can be customized in a
better way.

Continued..
 Managed Hotels-
Owners of hotel may invest in this line of dealing but they
don’t have any experience in the area of management and that is why
they take the help of other companies to seek expertise. After that
owners will just have to work on the finances so that hotel can function
easily. Also with the help of management company they will get free of
taking decisions.
 Franchises-
This model helps the owner to get the customers and return on
investment soon because of the goodwill they have in different
markets. Also tourists have trust over the brand only thing that is
difficult in this form of ownership is that owner has to invest huge sum
of money in market

P 3 Discuss the role that, grading, classifications systems and online review
sites play when potential guests look for and book accommodation
British Tourist Authority-
The board of UK which manages the decisions of tourists AA
and RAC together looks after the hotels and their services and on the
basis of that they grade them as per stars. Two types of grading system
is used by them that is stars and diamond. Stars are used for hotels with
restaurants and diamond for guest houses or small scale restaurants.

Continued..
If it is graded as one star then that means facilities offered by them is
less. On the other hand diamond rating means that facilities offered by
them are on acceptable level. If they both are on high level then it
means that it offers everything which covers luxury. If the hotel and its
management wants to attain 5star grading then they will have to offer
services and technologies that are exceptional and attain the interest of
their customers.

Continued..
The role of online review has changed the way hotel has to
conduct business as people give reviews on platforms such as
Tripadvisor which can influence other people. If the feedback is good
then it can attract other people and if it is not good then they will lose a
lot of potential customers. if the no of reviews are more on the positive
side then they will be able to increase their rating.

Continued..
Other than Tripadvisor there are other platforms which can be used by the
company in order to promote their business, they just need to meet the
wants of clients and satisfy them so that they can get this benefit.
Earlier it was different as people did not used to believe in it but after
seeing that reviews are truth and everyone wants the worth of their
money they started to look for them before getting a deal.

CONCLUSION
From the above studies it has been concluded that Premier Inn has been
successful in attracting a lot of different customers and it is because of
their better offering of service that they are able to get better reviews
online through which they have seen a positive response in their sales.
They have met with the standard of security and excel at that as there
has been no case reported in that particular field which makes customer
feel safe and enjoy their trip freely. It is important that they come out
with different approaches so that they can go ahead from their
competitors. The scale and the staff of the company is big as they
operate on a large scale. It is because of decorum of hotels and their
exceptional services that they have been able to get 5 star rating. This
report further highlights importance of housekeeping with other departments
importance of maintenance and security in hotels to guests and their reputation.

REFERENCES
 Alnawafleh, H., Alghizzawi, M. and Habes, M., 2019. The impact of
introducing international brands on the development of Jordanian
tourism. International Journal of Information Technology, 3(2), pp.30-
40.
 Bakker, M. and Twining-Ward, L., 2018. Tourism and the sharing
economy: policy and potential of sustainable peer-to-peer
accommodation. World Bank.
 Bigby, C. and Beadle‐Brown, J., 2018. Improving quality of life
outcomes in supported accommodation for people with intellectual
disability: What makes a difference?. Journal of Applied Research in
Intellectual Disabilities, 31(2), pp.e182-e200.