Detailed Report on Managing Accommodation Services: Part-1 Analysis

This report provides an overview of accommodation services, focusing on key aspects such as the scale and size of the industry, with a specific focus on the UK hotel market and its growth. It explores different ownership models available, including sole proprietorships, associations, and partnerships, and discusses their respective advantages and disadvantages. The report further examines the role of grading, classification, and online reviews in influencing guest expectations and experiences, outlining essential benchmarks. It also details the organization of the front office, highlighting the functions of various sections, including reservations, reception, and concierge, along with the equipment used. Finally, the report identifies key roles within the front office department, such as the front office manager, reservation manager, guest service manager, and night audit manager, emphasizing their importance in ensuring the smooth operation of accommodation services. The report concludes by summarizing the significance of accommodation in the hospitality sector and its impact on customer satisfaction.

Managing
Accommodation Services (Part-1)

Cover Content
 Introduction
 Scale and Size of accommodation service
 Different form of ownership available to accommodation service
 Role of different systems when guest look for accommodation service
 Organization of front office with accommodation services
 Role of front office department
 Conclusion
 References

Introduction
Accommodation services are known as availing services of hospitality for a temporary time period,
these services involve hotels, schools, medical practices and other. Accommodation services are
considered as one of the most essential part of hospitality sector as the services provided by them
are for comfort and convenience of customers. Marriott is an American hotel, which provide their
service of hospitality in different parts of world. They are one of the leading hotel of the world.
And was established in 1927 by J. Willard Marriott and Alice Marriott.

Scale and size of the accommodation services within
hospitality industry
 United Kingdom is declared as one of the best countries in hotel industry by The Hotel
Development index of UK. UK hotels provides increase in living standards of people by giving
occupation to them. Hotel facilities given in UK hotels is appreciated worldwide. According to an
analysis it is said that they are providing best accommodation and experience to guests. Hotel of
UK are known for offering good services to customers.
 This interpretation has sample of 649 hotels of UK. British hotels are continuously growing for
the seventh consecutive year.

Hotels classified based on ratings:
UK Hotels CAGR
2012 2013 2014 2015 2016
Occupancy 74.4 76.5 77.6 78.4 77.8
Year-on-year growth (%) 2.80% 1.40% 1.00
%
-0.80% 1.1
AARR 89.22 88.8 91.55 95.8 97.28
Year-on-year growth (%) -0.50% 3.10% 4.60
%
1.50% 2.2
Rooms Yield 66.4 67.96 71.03 75.08 75.64
Year-on-year growth (%) 2.30% 4.50% 5.70
%
0.70% 3.3

Summary performance of
London Hotels for the year 2012-
2016.London Hotels CAGR %(2012-2016)
2012 2013 2014 2015 2016
Occupancy 81.4 82.8 82.6 82.8 81.6 0.1
Year-on-year growth (%) 1.80% -0.20% 0.20% -1.40%
AARR 89.22 88.8 91.55 149.7 151.45 0.5
Year-on-year growth (%) -0.80% 0.90% 0.90% 1.10%
Rooms Yield 120.65 121.75 122.61 124 123.58
Year-on-year growth (%) 0.90% 0.70% 1.10% -0.30%

Performance by hotel category segment.
Segment (AARR) 2012 2013 2014 2015 2016
Deluxe (>£150) 4.50% 0.10% -1.80% 0.80% 1.60%
Superior deluxe (>£200) 5.90% 0.10% -3.30% -1.50% 4.10%
International deluxe (£150-200) 1.70% 0.40% 1.40% -0.80% 4.70%
First class (£100-150) 3.20% 1.90% 2.80% -2.30% 0.00%
Business class (£75-100) 1.10% 3.50% 4.10% 6.60% -14.00%
Tourist (<£75) -4.70% 1.70% 9.90% 7.50% -1.50%
Town house/boutique (>£100) 3.00% 2.00% -0.50% 4.10% 7.90%

Mid market rooms yield growth rate
for regional hotels.
Rooms yield growth regional hotels
Segment(AARR) 2012 2013 2014 2015 2016
Country House
>£80 2.10% 6.00% 5.50% -0.90% 1.00%
£70-£80 0.20% 4.00% 8.40% 7.00% 4.70%
£60-£70 1.40% 3.80% 9.20% 5.90% 6.40%
£50-£60 2.20% 2.80% 10.70% 8.50% 7.70%
<£50 - 4.10% 5.00% 17.90% 14.00% 5.30%

Different forms of ownership available to
accommodation services.
Types of Ownership/
Purchase method
Description Advantages Disadvantages
Sole Trader Sole Trader is the one
who runs and owns the
entire business. These are
self-employed.
These maintain full
control on their business,
without the interference
of others.
These find it difficult to
raise financial funds The
decision in the business
are made by them.
Association A group of people
having a common
purpose or interest. E.g.:
a club or a society
Associations gives
chances to meet with
peers and enjoy the
company of fellow
entrepreneurs.
Members are responsible
for any debts incurred in
association.

Continue…
Partnership A formal arrangement
in which two or more
parties cooperate to
manage and operate a
business (Chiu and et.
al., 2013) .
Two heads are better
than operating
business with one
head.
Each partner is liable
for actions by other
partners ( Chiu, and et
al, 2013).

Purchase method Description Advantages Disadvantages
Family Loan Lending financial help
to a family member.
In this case one has to
pay lower interest rate
than bank.
They can destroy
relationships and
bondings.
Bank Loan A bank loan is a form of
loan capital for a
business, which
provides finance.
Predictable monthly
payments, helps to build
business credits, built a
relationship of
professional banker, and
have very low and fixed
interest rates.
Lengthy paperwork,
longer waiting time, and
requires strong credit.

Role of grading, classification and online review
while booking accommodation
 Expectation of every individual from hotels varies. Hotels should know about needs and
requirements of guests and provide them an amazing time in hotel. Online reviews are taken
from guests to know requirements of them before entering hotel's. The five key benchmarks
which regulates grading, classification and online review of hotel guests are explained as under-
Basis Description Examples
Essential Hotel management ensures that
travellers must be provided clean
room and staff should treat
customers nicely.
Clean room, comfortable bed,
restaurant, friendly staff, etc.