Accommodation Management Report: Waitakere Range Hospitality Analysis

This report provides a comprehensive analysis of the hospitality industry within the Waitakere Range, New Zealand, exploring the existing properties, their services, design considerations, and target markets. It delves into the regulatory requirements for tourism in the area, particularly focusing on the compliance needed by the Best Western hotel chain. The report assesses various management aspects, including revenue and marketing strategies, while also highlighting potential service quality issues, such as tourist satisfaction and the impact of environmental regulations. It concludes with recommendations for the Best Western hotel chain, emphasizing the use of advanced technology and effective marketing to attract both domestic and international tourists. The report also underscores the importance of conservation and efficiency measures in improving revenue management and overall operational success within the hospitality sector.

HOSPITALITY MANAGEMENT
PROGRAMME

Table of Contents
INTRODUCTION.........................................................................................................................3
MAIN BODY..................................................................................................................................3
Waitakere Range’s existing properties........................................................................................3
Regulatory requirements for the Tourist in Waitakere Ranges...................................................5
Management aspects of Best Western hotel chain......................................................................6
CONCLUSION................................................................................................................................7
RECOMMENDATION...................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Waitakere is a mountain range in New Zealand. It is present between the Auckland and
Waitakere City. The place is a tourist attraction point due to its natural beauty and wild west
beaches. The place provides the tourists with beautiful views and walk trails for having a surreal
experience. The report is about the attraction points in the Waitakere Range and the properties in
the area. The service provided by the properties and the level of service, the design and the
facilities provide by them. The main target area for the marketing purpose. The issues associated
with the tourism at the Waitakere Range.
MAIN BODY
Waitakere Range’s existing properties
The Waitakere Range have 40,000 acres of rugged coastlines along with the rainforest. The
area has a 250 km of walking tracks and filled with few waterfalls. The visitors can enjoy the
peace from the doorstep of the city, they can enjoy the views of skylines of Auckland. The
beautiful plateaux are the attraction of the place that can be enjoyed around the walking and
hiking tracks. The place gives the wild west feels away from the world with the amazing views
to explore by foot. The waterfalls like Karekare Fall are the point of attraction (Haigh, Kenkel
and Doswell, (2017). The kite-kite track consist of the streams, pools and the waterfalls with the
native bush. There is a self guided tramp in the lush of native forest for four days is designed for
the tourists who love challenges.
The properties at the Waitakere Range provide the accomodation facilities and services to the
tourists to explore more in the fields:
 Free and unlimited internet access.
 Room services to the customers.
 Restaurants and bar services.
 Breakfast and dinner.
 Day spa
 wellness retreats
 Gym
 sauna
 Laundry services
 Conference as well as evet rooms

 Car parking
 Wedding planner services
 Walking trails
The main target market of the Waitakere Range can be the walking trails, beaches and the
waterfalls.
The region is filled with the stunning regional park, the place is attracting the tourists for its
natural beauty. The beauty of the place is due to the Kauri forest and the native flora and the
fauna of the New Zealand, along with the wild west coast beaches as well as the coastlines.
The place is doomed with the history of the ancient times when the settlers used the natural
resources for the establishment of the forestry and the agricultural industries. The residents of the
area have embraced the learning of their ancestors for respecting the environment and promote
the concept of clean-living.
The designs of the properties in the area is specified and bounded with some rules to provide the
owner of the land with the good outcomes (Gemmell, Grimes and Skidmore, (2019). The design
guide is for the community and it provides the sustainable living for the people living in the
foothills of the Waitakere Range. The guide insists the landowner to make good choices for the
design rather than getting permit from the Auckland Unitary Plan.
The design guide provide the design professionals with the tools to make the appropriate
buildings and the issues are highlighted at early stages of the design process. The guide considers
that the there are many heritage Area of the Waitakere Range is full of diverse landscapes. The
best means are ensured for the protection of the heritage area over the long period.
The guide helps the designs of the building to be attractive and interesting in a way that it adds to
the landscape and the character of the area. The guide ensures that the building are:
 Avoiding the undermining of the valuable features and be sensitive to the coastal, rural
and bush character that are unique.
 Restoring, enhancing as well as protecting the features of the heritage themselves.
 Creating vibrant places to work, live and are environmental friendly.
 The purpose of the Waitakere Range heritage area act stays consistent and promote the
effectiveness towards its objectives.
The service quality of the tourist at the Waitakere Range is considered the important part for the
economic growth but the service quality of the accommodation areas are not satisfactory checked

and reviewed (O’Boyle, (2018). The critical issues related to the tourism includes tourism
satisfaction, value of the service quality for the customers, the quality of the restaurant services,
sustainable issues in tourism and the service quality's influence on the customer behaviour.
Tourist satisfaction.
The tourist at the Waitakere Range can suffer from various issues regarding the rules and
regulations of the Heritage Areas. The tourists are required to be fully aware of the rules before
entering the place or else may cause them with difficulties regarding their stay. The place
promotes the eco-friendly behaviour and tourist have to follow the rules. These rules and
restriction might affect the tourist satisfaction while visiting the place.
Value of the service quality for the customer
The properties of the Waitakere Range provide the tourists with all the facilities they can being
under the rules of the Waitakere Range area act. The accommodation is kept sensitive for the
protection of the natural environment. This can cause the service provider to reduce their
effectiveness in the service quality. The value of the service may decrease due to the
environment.
The quality of the restaurants services
The owners of the restaurants might be restricted to some levels, due to the extended flora and
fauna in their around their restaurants and the use of certain things may be reduced or banned
like the use of plastic (Kalia, (2017). The restaurants have to use the eco-friendly ways to
provide services for the tourists.
Regulatory requirements for the Tourist in Waitakere Ranges
Tourism and recreational activities that are carried out in mountains have more risk than
other places and tourism destinations. This is why several rules and regulations have been
implemented by government. Rules and regulations that are required to be followed by Best
Western hotel chain in Waitakere Ranges are-
Advanced facilities for health and safety
This is one of the regulatory requirements that Best Western hotel chain will be required
to follow when Best Western hotel chain invest in Waitakere Ranges. This involves ensuring that
all tourists are safe from unexpected threat while being in mountains. In this Best Western hotel
chain will require to maintain measures for dealing with accidents and unexpected events that

take place in mountains. This involves giving all required instructions to tourist about safety
precautions and measures that they need to take while being on mountain tourism.
Providing assistance through mountain guide to tourist
This is another rule that in mountain tourism Best Western hotel chain is required to
follow (Stanley, (2018). In this Best Western hotel chain is required to offer and provide
assistance of mountain guide to tourists. This is to ensure their safety while being at mountain
and also for ensuring that they are able to enjoy their mountain tourism, which is difficult to do
without proper knowledge.
Checking weather forecast and informing tourists
This is also a rule for Best Western hotel chain while operating in Waitakere Ranges.
Best Western hotel chain is required to ensure that they stay updated with weather forecast and
changes in weather. Followed by this, they are also required to ensure communicating with
tourism about the same, so that they are aware of weather and how they should plan their tourism
and recreational activities.
Management aspects of Best Western hotel chain
Revenue management refers to strategic distribution and pricing tactics that is used for
selling property’s inventory that is perishable to the right guest at the time and to boost revenue
growth. Revenue management is very important for hospitality organisation because their key
offering is perishable in nature. Perishable products refers to those products that if they are not
sold on right time to right person then business can lose their value. This means that if rooms and
suites in Best Western hotel chain remain unsold, then hotel cannot generate value of that
particular day in any other day (Strauss, Klein and Steinhardt, (2018). Revenue management is
very important managerial aspect and conservation measures and efficiency measures can
improve revenue management in Best Western hotel chain and enable it to achieve goals of
revenue management in hotel. Conservation measures is concerned with equipments,
maintenance, load management technique and equipment or other measures to reduce use of
energy and making more efficient use of energy. By taking adequate measures for improving use
of energy in hotel and its rooms and suites hotel can increase their revenue. Efficiency measures

refer to measures and strategies adopted for increasing and improving efficiency in hotel.
Efficiency measure is also very important for increasing revenue of hotel.
Increasing efficiency leads to reduction in cost and improves results of organisational
operations. This will increase revenue and will also improve revenue management practices in
organisation (Kotler and et.al., (2019). This means that conservation and efficiency measures are
highly valuable for revenue management.
Marketing is a process of identifying requirements and desires of customers and on the basis of
that developing products and services, through which their needs and desires can be fulfilled.
Marketing also involve practices for communicating value of product or service of business and
encouraging customers to buy product and service offered by customers. Marketing in Best
Western hotel chain will require to identify what are requirements and desires of guests and
tourist in terms of hospitality services when they are at mountain tourism. On the basis of this,
they can design their hotel as well as other hospitality services. This will enable them to attract
tourist and guest to stay in their hotel. Conservation and efficiency measures can be valuable for
marketing as well. This means that marketing management is responsible for promotion and by
communicating efficient practices of Best Western hotel chain, they can attract customers.
Marketing is very important management aspect and one of the reason and element making is
important is that marketing enables Best Western hotel chain to attract international travellers
(Zheng and et.al., (2018). In other words, domestic travellers can get information easily and it is
easy to attract them, however to attract international travellers is difficult. Marketing
management can attract international travellers by presenting true value that is provided by Best
Western hotel chain to potential and target market customers.
CONCLUSION
On the basis of above discussion it can be concluded that there are several types of
properties operating at Waitakere Range and all these properties offer different design and
facilities to tourist. This differentiate on the basis of their target market, size and service level. In
above report several possible service quality issues were identified and discussed. Along with
this, regulatory requirement for tourist and hospitality organisation in Waitakere Range was also
discussed. Later, in this report two managerial aspects were discussed and these were revenue

management and marketing management. These are two very important elements of management
and make very considerable impact on overall success and efficiency of organisation.
RECOMMENDATION
On the basis of discussion about Best Western hotel chain looking for starting operations
in Waitakere Range, it is be recommended that-
Best Western hotel chain uses latest and advanced technology so that it can maintain highest
possible efficiency in its hospitality services (Law, Chan and Wang, (2018). This include
ensuring effective connectivity with guests and tourist while they are on mountain tourism and
providing them best possible services for mobility, so that they can enhance their experience of
being at mountain tourism.
Best Western hotel chain should ensure that they take practices for conservation so that they can
increase their revenue and in addition to this, effective international marketing can also help
them in attracting international travellers (Dudley and et.al., (2018).

REFERENCES
Books and Journals
Dudley, N & et.al., (2018). The essential role of other effective area-based conservation
measures in achieving big bold conservation targets. Global ecology and conservation.
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Gemmell, N., Grimes, A., & Skidmore, M. (2019). Do local property taxes affect new building
development? Results from a quasi-natural experiment in New Zealand. The Journal of
Real Estate Finance and Economics. 58(2). 310-333.
Haigh, D., Kenkel, D., & Doswell, K. (2017). Change and development in Glen Eden, 2017.
Report commissioned by Waitakere Ranges Local Board.
Kalia, P. (2017). Service quality scales in online retail: methodological issues. International
Journal of Operations & Production Management.
Kotler, P & et.al., (2019). Marketing Management (16e édition) (No. hal-02176421).
Law, R., Chan, I. C. C., & Wang, L. (2018). A comprehensive review of mobile technology use
in hospitality and tourism. Journal of Hospitality Marketing & Management. 27(6).
626-648.
O’Boyle, P. (2018). Expanding the Constitutional Protection of Property Rights to Address
Regulatory Takings.
Stanley, C. L. (2018). Monitoring and ecology of coastal turf on the Waitakere coast, Auckland,
New Zealand (Doctoral dissertation, Auckland University of Technology).
Strauss, A. K., Klein, R., & Steinhardt, C. (2018). A review of choice-based revenue
management: Theory and methods. European Journal of Operational Research. 271(2).
375-387.
Zheng, S & et.al., (2018). Evaluating efficiency of energy conservation measures in energy
service companies in China. Energy policy. 122. 580-591.