Planning and Delivering an Event: Accor Hotel Case Study Report

This report provides a detailed analysis of event planning, using Accor Hotel as a case study. It covers various aspects of event management, including the role of the event planner, the event cycle stages (determining goals, budgeting, setting dates, researching, controlling issues, reflecting on results, ensuring attendance, and engaging clients), and the importance of event research. The report further explores feasibility studies, event operations (onsite registration, technical elements, agenda management, and vendor services), and budgeting considerations. Finally, it addresses current industry trends, particularly the impact of technology and innovation in the hospitality sector. The report aims to offer insights into the practical considerations and theoretical frameworks essential for successful event planning and execution within a large hospitality organization.