IND301A: Accor Hotel Group Marketing Dynamics Proposal Report

This document presents a proposal focusing on the marketing dynamics of Accor Hotel Group Pullman Sydney, including an overview of the company's operations, financial performance, and employee training programs like PeopleOlogy. The proposal outlines an assessment plan involving the Laureate Professional Competency Assessment Framework, Gallup Report, and Kolb’s Learning Style to evaluate employee approaches to business activities. It emphasizes how understanding theoretical frameworks and evaluating plan effectiveness can enhance employability, referencing the importance of customer service and innovative schemes within the hotel group's strategy. The document also mentions the intention to conduct macro and micro environmental analysis of the hotel group in the subsequent assessment.

Running head: ASSESSMENT 1 MODULE 2
Proposal on marketing dynamics of Accor Hotel Group Pullman Sydney
Name of the student:
Name of the university:
Author note:

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Table of contents
Description of Accor Hotel Group Pullman Sydney..................................................................2
Overview of assessment 2..........................................................................................................3
Usefulness of the plan in enhancement of employability in future............................................3
References..................................................................................................................................4

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Description of Accor Hotel Group Pullman Sydney
Founded in 1967, Accor Hotel Group is a multinational hospitality company, catering
to the management and franchising of hotels and resorts. This is in terms of fulfilling the
vacation needs of the clients and the customers. The industry operates in hospitality industry.
As a matter of specification, the hotel has its outlets spread in 4300 locations. According to
the annual report of 2017, the annual revenue is 1.93 Euros (Pullmansydneyhydepark.com.au,
2018). The operating income is 413 million Euros. The net income is 481 million Euros.
Combined effort of 250,000 employees results in the production of quality goods and
services, attracting large number of customers.
Rooftop pool is a major attraction among the customers. Along with this, the hotel
offers gyms, sauna, Jacuzzi, business centres, restaurants, lounges, meeting rooms and others.
Five star rating of the hotel group is the evidence of satisfaction, which the customers have
received from the services of the hotel. Innovative schemes, offers and discounts in online
booking services is an innovative method for reaching to the specific tastes and preferences
of the customers (Pullmansydneyhydepark.com.au, 2018).
The organizational chart of the hotel group is functional. The managers are dependent
on the staffs for the execution of the business activities. The subordinates follow the
instructions of the superiors, which maintain the stability in the relationships.
Recently, the group conducted PeopleOlogy, which was designed to assist the
employees in gaining understanding about the work they do. Specifically, the program
enhances the awareness of the employees about the customer approaches towards their
performance. The major drive behind this program was the need for upgrading the customer
service (Pullmansydneyhydepark.com.au, 2018). The staffs of the Hotel Group craved for

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coming up with something innovative, which would help in the achievement of large scale
customer satisfaction. For this, training sessions were conducted to make the employees
understand the needs of the people. The hotel managers were against bookish knowledge for
this purpose. Instead, various online workshops and training modules were organized for the
employees. Flexible communication channels were adopted for helping the employees to
establish stable connections with the clients. Today, more than 10000 employees have
achieved success in communicating with the associate partners in New Zealand
(Pullmansydneyhydepark.com.au, 2018).
Overview of assessment 2
In assessment 2, attempts would be made to undertake Laureate Professional
Competency Assessment Framework along with Gallup Report. Along with this, Kolb’s
Learning Style would be considered for assessing the approach of the employees towards the
business activities. Deeper insight would be provided in assessment 2, which would include
macro and micro environmental analysis of the hotel Group. Here, organizational chart would
be considered for examining the responsibilities of the staffs towards dealing with the
external clients and customers.
Usefulness of the plan in enhancement of employability in future
My capability towards discovering the theoretical frameworks would enhance my
thinking skills. This enhancement would broaden the scope and arena of my knowledge.
Using the frameworks would help me in evaluating the appropriateness, feasibility and
effectiveness of the plans. This would be in accordance with the identified goals and
objectives.

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References
Pullmansydneyhydepark.com.au (2018), About us, Retrieved 19th June 2018 from
http://www.pullmansydneyhydepark.com.au/