Personal Branding Report: Accountant Job Description and Analysis

This report delves into the critical role of personal branding for accountants in today's competitive employment landscape. It begins with an introduction emphasizing the importance of self-promotion and career development through personal branding. The report then provides a detailed description of an accountant's job, outlining various roles and responsibilities, and the skills required. A significant portion is dedicated to self-analysis, where the author assesses their strengths, weaknesses, and strategies for enhancing their professional skills. The report also explores the importance of a strong social networking profile, particularly on platforms like LinkedIn, and how these platforms can be leveraged to create a positive professional image and increase job opportunities. The report concludes by summarizing the key takeaways and reinforcing the significance of personal branding in the accounting profession, providing a comprehensive guide for aspiring accountants to establish a strong professional identity.

Personal Branding Report

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Description of Accountant Job....................................................................................................1
Self Analysis...............................................................................................................................2
Social Networking Profile...........................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In the competitive world employment has become the key issue as almost everyone wants
occupation but they have to show themselves different from others to get a better job. For this
personal branding plays a important role. With this they can emphasis on personal development
through establishing themselves as a leader (Dinnie, 2015). An individual who wants to attain
success in his or her career can build themselves through personal branding. Through this they
can show the mutual relationship between career success and personal branding and has
potential to launch an individuation to new heights. All the report will be dealing with
importance of personal branding and different activities involved in it.
TASK
Description of Accountant Job.
Almost everyday individuals interact with accountants, otherwise once in a year during
the tax season they are most seen. But they are the people who works all the year to make sure
they track the cash flow in the business and they give it to the owners and the investors. They
may be considered as financial backbone of a enterprise as they assist in individuals in reaching
the goals they have desired for (McAllister and West, 2013). They guide them that what
necessary step they should take to gain more profits. If any person who is interested in money
matters then a career in accounting would be perfect for him.
Accountant analyse, evaluate and report on the financial matter for the company,
businesses and the people. They suggest on the financial condition of the clients or the employers
by analysing information related to profit and loss statements, budgets and automated financial
systems (Wee and Brooks, 2010). If he or she is part of any strategic team then he will be
involved in the crucial business decisions and any accountant who is giving their services to any
private individuals then he might be involved in preparing financial statements & lodge tax
returns on behalf of him. There are various career opportunities and fields in which an
accountant role is required and these are as follows:
 Tax Accountant
 Financial Accountant
 Management Accountant
 Forensic Accountant
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 Auditor
 Finance Manager
 Investment Analyst
 Cost Accountant
In a country like Australia accounting job is present in both part time as well as for the
full time. Although, there has been decrease in the number of students studying accounting but
the foreign students who are coming to Australia are very much interested in studying account.
There are various responsibilities of the accountant which they have to take care. They
discuss with the client and prepare reports. They also prepare financial statements, tax returns,
cash flow statements, ASIC returns, Form 19 Statements and etc. Accountants liaise with the tax
departments, collation & assembly of ABE bookkeeping is the responsibility of accountants only
(Khedher, 2014).
Self Analysis
I am a person who always believed in hard work and I am well aware that for developing
a personal branding commitments and hard work is required. I understand the importance of the
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Illustration 1: Students completing undergraduate accounting course

this because this will help me in every job I do in my life. This will also assist me in building a
professional identity so that I can attract employers and influence the decision making of those
individuals. I need to put more efforts on my professional skills and for that I will try to interact
more with the people who are in the field of accounting from many years (Philbrick and
Cleveland, 2015). It will give me more knowledge about the accounting skills which is required
for getting a job in a company. For searching any opportunities in the field of accounts I need to
be make sure that I become familiar with Australian taxation law which will help me in ensuring
legal compliance in the business tractions (Chen, 2013). I am very good at crabbing things
quickly so I will try to more time in learning the attitude required for the job of accountant. I will
try to analyse all the top job portals available in Australia and look for the skills and knowledge
various recruiter or companies are looking in a candidate.
With the help of professional accountant I will devote time in learning the those
techniques mentioned in the job description. This will give me satisfaction about my strengths
which could help me in getting a job in a reputed firm. Through the job portal like “seek.com.au
or careerone.com.au” I will look at the best opportunities which are available for an accountant.
The biggest advantage which I have is of the calculation skills which helps me in pacing my
work (Morgan, 2011). Knowledge about the Microsoft Office tools like Excel give me a
competitive advantage and makes me a suitable candidate which can be hired. More knowledge
about the MySQL adds an extra advantage on my accounting skills.
I am a hard-working person who likes to take a new challenges and believes in team
work. Whatever problems I face I directly consult to my mentor or the subordinate who is
working with me. This way learning becomes easy new things develops quire frequently. During
the tax return months or season, the working hours can be increased due to work load. I need to
prepare myself for that and need to use strategies which will help during that time. Accountants
have the time management skills so I think I have this skills and I am able to do my work with
full dedication (Vallas and Cummins, 2015). I will try to make a report by analysing all the
necessary financial data and will recheck whether the report is correct or not. This will give
accuracy and I will also produce my past work to the recruiter which I have done in any other
origination. This will be counted as my past work experience and will increase my chances of
selection.
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Social Networking Profile
Now a days, organisations look for the people who have history of high level of
performance and they know the meaning of professionalism. Sheer volume of information
available on the internet makes it difficult to make a great impression unless a person have a
great reputation online.
Professional recruiters now a days use social media to carry out the process of hiring the
employees. They analyse their social media image and look whether the personal is strong
enough to handle the operation of the business. For the personal branding, a person does not need
to restrict to one social media platform. They have to widen their reach and make their profile on
sites like Facebook, Twitter, LinkedIn and etc. With this they can promote themselves but that
does not mean that you should put anything on these platform (Ward and Yates, 2013). A person
having a super professional image on LinkedIn but on Facebook he has a hard partying rebel
image. This will give a bed impression to the recruiters. They need to set a coordination with all
the profiles on the various platforms and should try to align all of them in accurate manner.
Linking the personal branding with the social media can increase the chances of getting
better opportunities because there are various benefits attached to it. With the strong personal
branding employers can find it easier to search you (Nolan, 2015). Individuals work will be
visible to lots of people. LinkedIn is a place for the professional people as this contains personal
information like the work experience or any other work in which you were involved in. This was
build with the purpose of developing a personal brand and linking your actions with the
professionalism.
Million of people have reach to Facebook and Twitter every day and they have the
chances to interact and bring opportunities for you. When recruiters want to know the personal
side of the person they will log on to the person's Facebook Id. So a strong profile is needed on
such platform. The information on these platforms has to be undated on regularly period which
put a positive impression on the employers (Harrin, 2010). Twitter is a simple platform so
various tools of it has to be learned. While making any tweets hashtags should be used. The
person should observe and analyse the trends. With this person can also follow the professionals
from the accounting field and can gain more knowledge about the new techniques which are
used them.
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CONCLUSION
From the above mentioned report it has been analysed today people have to present
themselves to who they are and what skills they posses. For this personal branding term is used
which is basically the marketing of the knowledge and skills which a person posses. Accountant
is a job which is in demand and various companies wants people who can fix the financial
reports of their firm. The candidates have to show their skills and knowledge through the self
branding. They need to use social media platforms like Facebook and LinkedIn to highlight their
achievements and what they can do if they are given a chance.
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REFERENCES
Books and Journal
Chen, C. P., 2013. Exploring personal branding on YouTube. Journal of Internet
Commerce. 12(4). pp.332-347.
Dinnie, K., 2015. Nation branding: Concepts, issues, practice. Routledge.
Harrin, E., 2010. Social media for project managers. Project Management Institute.
Khedher, M., 2014. Personal branding phenomenon. International journal of information,
business and management. 6(2). p.29.
McAllister, M. P and West, E. eds., 2013. The Routledge companion to advertising and
promotional culture. Routledge.
Morgan, M., 2011. Personal branding: Create your value proposition. Strategic Finance. 93(2).
p.13.
Nolan, L., 2015. The impact of executive personal branding on non-profit perception and
communications. Public Relations Review. 41(2). pp.288-292.
Philbrick, J. L and Cleveland, A. D., 2015. Personal branding: building your pathway to
professional success. Medical reference services quarterly. 34(2). pp.181-189.
Vallas, S. P and Cummins, E. R., 2015. Personal branding and identity norms in the popular
business press: Enterprise culture in an age of precarity. Organization Studies. 36(3).
pp.293-319.
Ward, C and Yates, D., 2013. Personal branding and e-professionalism. Journal of Service
Science (Online). 6(1). p.101.
Wee, L and Brooks, A., 2010. Personal branding and the commodification of
reflexivity. Cultural Sociology. 4(1). pp.45-62.
Online
Does Australia have too many accountants?. 2017. [Online]. Available through:
<http://www.smh.com.au/business/does-australia-have-too-many-accountants-
20140212-32huu.html>. [Accessed on 8th September 2017].
Personal branding – role of social media in building one. 2016. [Online]. Available through:
<https://www.sotrender.com/blog/2016/10/personal-branding-role-of-social-media-in-
building-one/>. [Accessed on 8th September 2017].
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