Business Accounting, Analysis, and Marketing Report: EduQual Diploma

This report provides an overview of business accounting, business analysis, and marketing principles, focusing on data collection methods, survey techniques, sampling techniques, and questionnaire design. It examines primary and secondary data sources, explores various survey methods like questionnaires and interviews, and discusses sampling techniques such as simple random sampling. The report includes a sample questionnaire and explains how to collect and collate data through tabulation and graphical representation. Furthermore, it delves into the role of accounting in investment and pricing decisions, covering budgeting, unit cost calculation, investment appraisal techniques like net present value and internal rate of return, and sources of finance available to businesses, with a focus on Amazon as the selected organization. The report also covers financial and management accounting techniques to explain record and interpret financial data, financial statements and preparation of budgets.

BUSINESS ACCOUNTING, BUSINESS ANALYSIS AND
PRINCIPLES OF MARKETING
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR NOTE

CONTENTS
1. Source of Data Collection
2. Survey Methods
3. Sampling Techniques
4. Questionnaires
5. Collection and Collation of Data
6. Role of Accounting in Investment and Pricing Decisions

1. Source of Data Collection
Data
Sources
Primary Sources
Data collected Directly
from the Field of Survey
Secondary Sources
Data collected from previous
records, journals, websites, etc

1. Source of Data Collection
• Selected Organization: Amazon
• Data Source: Primary Sources

2. Survey Methods
Survey
Methods
Questionnair
e
Advantages
Questions
asked are
closed
ended
Disadvantag
es
Respondents
answers are
limited
Interview
Advantages
Chances of
asking
follow-up
questions
Disadvantag
es
Time
consuming
• The best survey method to collect data is by making Questionnaire for Amazon
• To make the study, more than 20 members has to be questioned.
• Interviewing more than 20 participants is time consuming

2. Sampling Techniques
• Most appropriate method of sampling for this study is Simple Random
Sampling
• The chance of making an error is minimum
• Very little information about the sample is required for the analysis
Sampling
Techniques
Probabilistic
Sampling
Simple Random Sampling (SRS)
Stratified Sampling
Cluster Sampling
Systematic Sampling
Multistage Sampling
Non Probabilistic
Sampling
Volunteer Samples
Haphazard (Convenient)
Samples

4. Questionnaire
• Questionnaire is closed ended
• Questions are to be rated on a likert scale of 1 to 5
1-Strongly
agree
2-agree
3-average
4-disagree
5-Strongly
disagree

4. Questionnaire
Questions
1 Amazon have the fastest delivery in the global market 1 2 3 4 5
2 The condition of the item you buy are guaranteed under the
Amazon delivery
1 2 3 4 5
3 When you buy a product from Amazon it will always be
delivered in time
1 2 3 4 5
4 The Amazon delivery agent respects always the instructions
given by the buyer
1 2 3 4 5
5 When you receive a wrong delivery from Amazon you will be
refunded
1 2 3 4 5
6 Amazon always reimburse damaged products upon delivery 1 2 3 4 5
7 Amazon always ask their customers for a feedback after every
delivery
1 2 3 4 5
8 Amazon have one of the best delivery service in the market 1 2 3 4 5
9 Amazon response quickly for any report or changes from the
client in the delivery time
1 2 3 4 5
10 The delivery service of Amazon in developing and growing fast
comparing to similar companies
1 2 3 4 5

5. Collection and Collation of Data
• Tabulation
Data collected from any survey is always unorganized. To organize
these data, it is usually arranged in a tabulated form so that the data can be
easily understood by everyone. This method of organizing data is known as
tabulation of data.
• Graphical Representation
These tabulated data are usually represented in the form of graphs. This
way the data will be more visible to everyone and can be understood with
much more clarity. The nature of the data can be understood much more
clearly with the help of the graphical representation.

5.1 Tabular Representation
Ratings for
Item Condition
on Buying
Count of
Responses
1 2
2 5
3 13
4 5
Grand Total 25
Ratings for
Growth of
Amazon
Services
Count of
Responses
1 1
2 11
3 12
5 1
Grand Total 25

5.2 Graphical Representation
8%
24%
56%
12%
Replies quickly for changes required
1
2
3
4
Ratings for
Quick Reply by
Amazon
Count of
Responses
1 2
2 6
3 14
4 3
Grand Total 25
The following is a pie chart showing the proportion of respondents
who have given their ratings for the factor that Amazon replies quickly to
change the defected products. The table beside represents the same data in a
tabulated format. From the figure and table, it can be seen clearly that very
little proportion of respondents disagree to the fact of fast reply. Thus, this
service of amazon is good enough for the users.

5.2 Graphical Representation
1 2 3 4
0
2
4
6
8
10
12
14
2
5
13
5
Growth of Amazon
Ratings
Counts
Most of the respondents have given average
ratings on the condition of items delivered by
Amazon. 11 out of 25 respondents agreed that
the condition is good. Not much people are
dissatisfied with the product quality. Thus,
Amazon produces good quality products.1 2 3 51
11 12
1
Customer Rating on Item
Condition
Ratings
Counts
Around 20% of the respondents disagree to the
fact the company Amazon does not show any
significant growth compared to the other
companies of the same type. Maximum
respondents that the growth of the company is
a average and not too fast.