King's Own Institute BUS707: Applied Research on Accounting Ethics

This research proposal investigates the significance of accounting and auditing ethics in professional life. The study, conducted by a student, aims to evaluate perceptions of ethical issues in accounting and auditing. The proposal outlines the research questions, objectives, and design, including a probability sampling technique to survey 50 professionals. It details ethical considerations such as GDPR compliance, confidentiality, anonymity, and plagiarism avoidance. The methodology covers data collection, analysis, and ethical approval, emphasizing the importance of ethical strategies to improve auditor and accountant behavior. The proposal also includes a structured literature review, exploring the development of accounting and auditing ethics, common themes, managerial implications, and limitations, with references to key academic sources. The research emphasizes the critical role of ethics in maintaining professional competence and addresses measures to ensure ethical conduct.

Applied Business
Research
Student ide:

Research title
• The study is concentrated on evaluating the significance
of accounting as well as auditing ethics in practical life.

Research Questions and Objectives
• Objective
• The main purpose of this study is to evaluate the perception about ethical problems addressed by the
team at the time of carrying out professional behavior. The following objectives will be met by the
researcher:
• To explore the conceptual understanding of the ethical consideration
• To comprehend the role of ethics in auditing and accounting for professional life
• To recommended ethical strategies for improving the behaviour of auditor or accountant
• Questions
• Is maintaining ethics in accounting and auditing profession important to maintain professional
competence?
• Are they aware of the ethical considerations?
• Are they taking any measures to maintain the same?

Research Design
• Probability with simple random sampling technique would be practiced for
performing this research study that may assist the researcher to conduct the
research in a methodological way.
• This method of sampling is more convenient as compared to other methods of
sampling (Soh, et al., 2015). This technique could also be prominent in
obtaining the result without partiality.
• This investigation would be performed on the 50 professionals of accounting
and auditing that enables the research scholar to attain a feasible research
outcome. Selected professionals would share their views and opinion related
to the Importance of Accounting and auditing ethics for professionals (Anzeh
and Abed, 2015).

Ethical consideration
• Ethical consideration
• The researcher will be based on diverse components in declining ethical issues by this research and assist to deal with the research matters. It is
discussed as below:
• General data protection right
• GDPR activity is considered by the researcher for securing the confidentiality with aspect to personal information which would be shared by specified
candidates. With respect to research matter, the research will not be distributed the information to any persona (Audi et al., 2016).
• Confidentiality
• The collected information is not shared by any other. The investigator will be liable for securing all information to make the accuracy of the research
outcome. It will support to make transparent relation with others (Stahl, et al., 2018).
• Anonymity:
• The selected research candidates will be selected for its opinions as they shared by researchers in the context of research matter. Hence, the
research will provide research candidates that its identification would be secured during as well as after the study.
• Plagiarism:
• For conducting the study free by plagiarism, the researcher would not copy any content in the study as well as the right approaches of study by
practicing their own words.
• Consent:
• On the basis of ethical norms, the research candidates will not be the under pressure to react to the study. It will show the need for collecting
informed consent by research candidates into the research (Kizil and Kaşbaşı, 2018).

References
• Anzeh, B.A. and Abed, S., 2015. The extent of accounting ethics education for bachelor
students in Jordanian universities. Journal of Management Research, 7(2), p.121.
• Audi, R., Loughran, T., and McDonald, B., 2016. Trust, but verify MD&A language and the
role of trust in corporate culture. Journal of Business Ethics, 139(3), pp.551-561.
• Kizil, C. and Kaşbaşı, B., 2018. Accounting Scandals and Eye-Catching Frauds: USA-Japan
Comparison by Considering the Role of Auditing. Journal of Asian Research, 2(3).
• Soh, D.S., Leung, P. and Leong, S., 2015. The development of integrated reporting and the
role of the accounting and auditing profession. In Social Audit Regulation (pp. 33-57).
Springer, Cham.
• Stahl, B.C., Rainey, S., Harris, E. and Fothergill, B.T., 2018. The role of ethics in data
governance of large neuro-ICT projects. Journal of the American Medical Informatics
Association, 25(8), pp.1099-1107.