Case Study Analysis: Market Research, Accounting, Criminal Law, Ethics

This case study examines several business-related topics. It begins with a market research analysis, focusing on launching a restaurant, data collection methods, and ethical considerations. The study then delves into accounting analysis, specifically problem-solving in a business setting, including cash flow management and asset evaluation. Next, it explores criminal law, including the rights of suspects and the implications of false confessions. Finally, the case study presents an ethical dilemma concerning a manager's advertising campaign for cancer screenings and the challenge of balancing costs with the need for widespread awareness. The solution suggests seeking additional funding and utilizing cost-effective advertising methods to maximize the campaign's reach and impact.

CASE STUDY

Table of Contents
Week 7 Market Research.................................................................................................................1
Market restaurant: Restaurant case study........................................................................................2
Problem solving accounting analysis...............................................................................................3
Criminal law.....................................................................................................................................3
WEEK 9: ETHICAL DILEMMA....................................................................................................4
Ethics...........................................................................................................................................4
Ethical dilemma..........................................................................................................................4
Solving the Ethical Dilemma......................................................................................................5
REFERENCES................................................................................................................................6

Week 7 Market Research
Market research is very significant process by which researcher and organisation can get
the information about the subject. In the context of business enterprise, with help of market
research, business unit can get the information and view of customers about the business product
and services. In order to launch the restaurant in the market, it is very important for the owner to
focus on the location and market segment (Harvey and Allard, 2015). In order to establish the
restaurant, market research method can help to the owner in collecting the information about the
customers taste, preferences, occupation, education etc. In this situation, researcher can collect
the information about the market with help of primary and secondary data collection. Owner
wants to conduct the market research under which he/she will conduct survey of 50 young
people in order to identify the taste and preferences of the customers. In this aspect, primary data
collection is very important by which researcher can collect fresh information about the subject.
In this primary data collection, owner can collect the view, suggestion and opinion of customers
about the food product and services. In this aspect, owner will prepare the questionnaire related
to the questions which are as follows-
 Which kind of food do you like to eat
 How much you will pay for you food
 Which quality attract you most at the time of order the food on restaurants
In order to establish the restaurant in the urban area it is also very important to conduct the
secondary research by which secondary data and information can collect about the customer
taste, preferences, occupation, education, income, level. In order to collect secondary
information, researcher can focus on the secondary source such as books, journals, online blog,
articles, governmental publications etc (Barak 2013). With help of these resources, researcher
can collect secondary source about the ratio of restaurant in the Urban area of UK. These
secondary data will help to owner in establishing the restaurant in the urban area.When
conducting marketing research, the researcher will ensure that at the time of conducting research
rights, values, and beliefs of no individual is harmed. Considering the advantage of ethical issues
plays a most important role therefore the scholar took all the prior permission from the society
head to conduct survey from government and restaurant for reviewing the consumer preferences.
Taking prior permission before market research assist the investigatory ion making research
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process smooth and effective. Considering the Ethics in market research is the best practice
which make research process easier, accurate and reliable.
Market restaurant: Restaurant case study
Diversity and equality is an aspect under which there are many people works to gather at
a single organisation and those people comes from the different region, culture, caste,
background etc. Diversity and equality is a term that used to define and champion equality,
diversity and human rights as defining values of society. It promotes equality of opportunity for
all, giving every individual the chance to achieve their potential, free from prejudice and
discrimination (Guillaume and et.al., 2014). Diversity aims to recognise, respect and value
people's difference distribute and realise their full potential by promoting an inclusive culture for
all staff and students. As per the given case, restaurant business has become successful in the UK
urban market. In the next stage, it is very important to understand the diversity and equality in
the Britain for further improvement and progress in the market. In this case, owner of the
restaurant have to follow all diversity and equality policies and practices which have developed
by the government in the Britain. With help of the diversity and equality policies and practices
within the country, owner of the restaurant can bring the effective outcome. It is great
responsibility of the manager is to provide the equal rights and facilities to all employees who
works in the restaurant.
In order to overcome the discrimination in the business, organisation owner have to
implement and follow the policy's ad practices through which it can overcome the issue of the
diversity (Eubanks, Joinson and Dove, 2016). As per the research it has been found that
McDonald have adopted the effective diversity and equality practices and policies for its
employees within the company. With help of these practices, no one can discriminate with any
employees at the workplace. In addition to this, these policies and practices can implement
effective strategy and process within the organisation.
In the case of newly established restaurant within the UK urban area, it is very important for the
company to follow all regulation, practices and policies which is related to the diversity and
equality of the employees. With help of these regulations and policies, company can effectively
manage the employees and overcome the discrimination among workforce. In the restaurant,
manager will not discriminate with any employees on the basis of their age, gender, culture,
region, background, personal relationship etc. All employees within the restaurant have equal
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right so their promotion and increment will be done according to their performance and
efficiency.
Problem solving accounting analysis
Accounting is very significant activity in the business enterprise by which financial
performance can measure. With help of this aspect, manager can measure all income and
outcome within the business. Accounting is a systematic process of identifying, recording,
measuring, classifying, verifying and communicating information. As per the given case of the
Lisa, it has been found that problem solving in the accounting section plays a very crucial role in
an organisation through which right solution of problem can obtain in the right manner. In this
given case the major assets is gym equipments, customers, premises, and stock. The assets are
that material which is valuable that an entity owns and which has acquired and purchased. In this
case liabilities are suppliers, customers, premises. Expenses are thefts, shares and gain are
customer and shares (Ax and Greve, 2016).
The major cash flow problem is related to the theft as there is also a problem with
customers helping themselves to extra KO gym vests in the weight room. Another major issue
related to the improper balance among the profitability and loss. She did not properly manage the
accounts and statement in regular manner through which she faced the issue related top the cash
flow. In this situation, she should use the effective tools and equipment related to the accounting
so as its performance of finance can effectively manage and measure in the company. With help
of the effective tools and techniques of the cash flow she can manage the performance and
measure the profitability and loss of the business (Brown and et.al., 2016)
Criminal law
1. Criminal legislation is the law related to the crime. Criminal law is the body of law that relates
to crime. Most criminal law is established by statute which is to say that the law are enacted by
the legislature. It includes the punishment of people who violate these laws. It indicates the
conduct perceived as threading, harmful, endangering to the property, health, safety or welfare of
people.
Justice system is intimidating. At each stage of the criminal justice system that are significant
rights of the criminal are to present the evidence that proves that the person has not committed
the crime. Other rights are right to search and seizure, Miranda right etc (Daskalakis, Devanur
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and Weinberg, 2015,)he ruling in Miranda and subsequent cases provide criminal suspects with a
number of rights when being questioned by law enforcement officers. As in this case the Lu Lin
is innocent he has right to inform his parents, right to take legal advice from his lawyer in order
to prove that he has not committed the crime. Right to medical treatment. As this activity will
help Lu Lin in getting the timer for proving that he is innocent. Right of search and seizure will
allow Lu Lin to identify the actual criminal.
2. The such recommendation because communication is the important element that will help
the victim in proving himself as innocent. It will help the person in explaining the place
where the person was at the time of crime and providing the essential information can
assist individual in becoming the victim of the case (Giri and Sharma, 2014).
Generally in such cases the person who has committed the crime is more likely to make false
confession. But in given case, Eddie has made false confession that he has committed the
murder.
In the given case scenario, Eddie Lowery has confessed to a murder he had not
committed in order to protect or prevent his friend or other person very close to him from
punishment.
WEEK 9: ETHICAL DILEMMA
Ethics
Ethics are the individual beliefs, values and moral which reflects person behaviours and
attitude. Further, these are the characteristics of person which are reflected individuals decision
making process. Moreover, it is the skills and knowledge of person which helps the person in
formulating principles of own life which will assist the individual everywhere that is in personal
and professional life.
Ethical dilemma
Ethical dilemma is the situation where the person is unable to determine the right and
wrong of the situation and due to this the individual conflicts and is unable to make effective
decision. With regard to ethical dilemma person conflicts between moral values and beliefs and
societal values and beliefs where no one is right no situation is wrong. In this case scenario
Manager advertise for about 2 months about the bowel cancer in aged people and its free check
up, the response for the advertising is remarkable but advertising is costly therefore 10 months
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people develop untreatable cancer. The dilemma of the situation is whether the manager should
advertise for 365 days or only for 2 months like he do.
Solving the Ethical Dilemma
Ethical dilemma and ethical paradox is a decision making problem between possible
moral imperatives. While any individual have two situations under which they have to take the
decision then this situation is known as the ethical dilemma. In a simple word it can be said that
ethical dilemma is a decision making problem between two possible moral imperatives. In the
scenario manager raises awareness about the check up Bowel cancer which is most common in
old people these days. The awareness campaign of manager is done through advertising for only
two months because the organisation lack availability funds. The two months advertising
demonstrate effective response. However, it has been analysed that in 10 months when the
advertising is not done people develop untreatable cancer which is harming lives. But if the firm
need to advertise for 365 days than it require more funds which manager do not have. Now the
dilemma ids manager wants to create awareness but have not choice therefore in accordance to
case the manager can seek for more funds from the potential investors like, big business man's
family, friends etc. Moreover manager can seek for loan, because it is possible that he gets loan
for not interest as there is no motive of earning profit. Apart from this, if manager is facing short
in availability of money than he can advertise and create awarenesses through some less
expensive source of media like, newspaper, radio etc. Hence, according to dilemma it has been
analysed that manager can focus on any other source but creating awareness about Bowel cancer
and its check up is important. Creating awareness for 365 days is more important because it will
save lives and it is possible that family or immediate guardian of patients helps the manager in
seeking for funds.
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REFERENCES
Books and Journals
Ax, C. and Greve, J., 2016. Adoption of management accounting innovations: Organizational
culture compatibility and perceived outcomes. Management Accounting Research.
6798(5). pp.59-74.
Brown, J. and et.al., 2016. The Effect of Budget Framing and Budget Setting Process on
Managerial Reporting. Journal of Management Accounting Research.
Daskalakis, C., Devanur, N. and Weinberg, S.M., 2015, June. Revenue maximization and ex-
post budget constraints. In Proceedings of the Sixteenth ACM Conference on Economics
and Computation. 6(4). pp.433-447.
Giri, B.C. and Sharma, S., 2014. Manufacturer's pricing strategy in a two-level supply chain with
competing retailers and advertising cost dependent demand. Economic Modelling. 89(7).
pp.102-111.
Harvey, C. P. and Allard, M., 2015. Understanding and managing diversity. Pearson.
Barak, M. E. M., 2013. Managing diversity: Toward a globally inclusive workplace. Sage
Publications.
Guillaume, Y. R., and et.al., 2014. Managing diversity in organizations: An integrative model
and agenda for future research. European Journal of Work and Organizational
Psychology, 23(5). pp.783-802.
Eubanks, D. L., Joinson, A. and Dove, J., 2016. Team dynamics in virtual, partially distributed
teams: optimal role fulfillment. Computers in Human Behavior, 61.pp.556-568.
Mathieu, J. E., and et.al., 2015. Team role experience and orientation a measure and tests of
construct validity. Group & Organization Management, 40(1), pp.6-34.
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