University Accounting for Decision Making Case Study Report Analysis

This report, prepared for BIZ201: Accounting for Decision Making, presents a case study analysis focusing on the promotional budget of the Crystal Hotel Wellness Center. The report details the various promotional activities planned, including advertisements in The Parramatta Times, digital foyer installations, bus shelter posters, digital billboards, flyers, retail advertising, and printed billboards. It provides a comprehensive breakdown of costs, including GST, and the total budgeted value for each item, culminating in a total promotional budget of $15,150. The analysis highlights the importance of the promotional budget in attracting new clients and boosting revenues. Additionally, the report references relevant academic literature to support its findings, demonstrating the application of accounting principles in business decision-making. The report also includes a reference list of sources used in the preparation of the assignment.

Running head: ACCOUNTING FOR DECISION MAKING
Accounting for Decision Making
Name of the Student:
Name of the University:
Authors Note:

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Table of Contents
TASK 3:.....................................................................................................................................2
References and Bibliography:....................................................................................................4

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TASK 3:
Promotional Budget
Item Price(excl
GST) GST Price (incl
GST)
Quantity
Required
Total
Budgeted
Value
The Parramatta Times
Horizontal half page $2,533.00 $253.30 $2,786.30 1.00 $2,782.64
Digital Foyer
advertisement
Installation (one off
coast per panel)
$315.00 $31.50 $346.50 1.00 $346.44
Bus Shelter Poster
Lead Panel $715.00 $71.50 $786.50 2.00 $1,572.71
Digital Billboard
Medium $2,610.00 $261.00 $2,871.00 1.00 $2,867.11
Flyers (Printing-A5
flyers one sided $641.00 $64.10 $705.10 1.00 $705.05
Retail advertising
Shopalite $423.00 $42.30 $465.30 3.00 $1,395.80
Printed Billboard $4,995.00 $499.50 $5,494.50 1.00 $5,480.25
TOTAL $15,150
The information provided in the above table directly halides the promotional budget
for or Crystal Hotel Wellness Center. The analysis directly indicates that with the help of the
above promotional budget the wellness center could adequately open and promote its services
to the existing and potential new clients. This would really benefit the wellness center by
providing a boost to with current activities and allow the organization to obtain the maximum
level of revenues from its operations. The promotional project is relatively divided into two
different sections where one section directly relies on the opening lunch on budget, which is
for $20,200. However, the other budget that was allowed for the promotion activities was at

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the levels of $15,150. The plan for the additional promotional activities is relatively
conducted for the promotion of the opening of the center only. The promotional activities
considered within the additional promotional plan will not be considered as a continuous
measure for the crystal hotel wellness center. The investment conducted in the additional
promotion activities will only be conducted once as adequate continuous promotion activities
will be conducted and handled separately through adequate online advertising.
The above table provides information about the overall promotional activities that
peaks to be conducted by the wellness center. The Parramatta Times Horizontal half page is
the first investment option that is used for the Wellness center, where a total of one quantity
is mainly required, which costs about 2,782.64. In addition, second promotional activity that
is taken into consideration is the Digital Foyer advertisement Installation (one off coast per
panel), where only one will be used while the cost is about $346.44. Two-Bus Shelter Poster
Lead Panel is needed for the promotional activity, which incurs a total cost of $1,572.71.
Furthermore, the Digital Billboard Medium and Flyers (Printing-A5 flyers one sided is aimed
to be used for, where the total cost is at the levels of $3,572.16, while the former’s cost is
2,867.11 and the latter’s cost is $705.05.
One of the major promotional activity is the ‘Retail advertising Shopalite’, which is
why 3 units of such activity is been considered with a total cost of $1,395.80. Lastly, only
one Printed Billboard is used, which mainly costs around $5,480.25 in total. Therefore, the
overall cost involved in the promotional activities totaled to be at the levels of $15,150.
Hackley & Hackley (2014) stated that with the help of promotional budget companies are
able to depict the accurate level of expenses that is needed for increasing their presence in the
current market and attracting more customers into their vicinity.

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References and Bibliography:
Every-Palmer, S., Duggal, R., & Menkes, D. B. (2014). Direct-to-consumer advertising of
prescription medication in New Zealand. NZ Med J, 127(1401), 102-110.
Hackley, C., & Hackley, R. A. (2014). Advertising and promotion. Sage.
Jobs, C. G., & Gilfoil, D. M. (2014). A social media advertising adoption model for
reallocation of traditional advertising budgets. Academy of Marketing Studies
Journal, 18(1), 235.
West, D., Ford, J. B., & Farris, P. W. (2014). How corporate cultures drive advertising and
promotion budgets: best practices combine heuristics and algorithmic tools. Journal
of Advertising Research, 54(2), 149-162.