Applied Business Research: Accounting Issues in the Hotel Industry

This report proposes a research study evaluating the role of accounting issues within the hotel industry, specifically in Australia. The research addresses the increasing importance of business sustainability and ethical practices, considering the impact of information technology on accounting processes. The study aims to investigate ethical issues, the role of accounting, and recommend strategies for improvement. The research methodology includes pragmatism, a deductive approach, concurrent triangulation, and a mixed-methods approach. Data collection will involve both quantitative and qualitative methods, with a sample size of 100 for quantitative analysis and 5 for qualitative analysis. The report also includes a literature review covering business ethics, triple bottom line, modern accounting, and reporting. The objectives include examining ethical issues, evaluating the role of accounting, and recommending strategies for eliminating accounting issues within the hotel industry.

APPLIED BUSINESS
RESEARCH
By

INTRODUCTION
• This report will propose to perform a research where the role of
accounting issues in Hotel industry will be evaluated.
• . Accounting has been changing in the past few years where it is has
been easier to keep record and track of data after the incorporation of
information technology in accounting.
• Companies can use accounting as a means of improving their overall
operation but there are certain and issues that modern organizations face
while developing sustainable business practices and this study will
critically evaluate these factors to provide solutions for the hotel industry
in Australia.

RESEARCH PROBLEM
• Business sustainability and sustainability practices are major concerns for
the organizations due to the increase in carbon emission and scarcity of
resources.
• Hotel industry is one of the fastest growing sector and role of management
accounting has been immense in enhancing the performance of the
industry.
• Hotel industry is driven by products and services both at the same time
and it is essential to evaluate the quality of the services regularly to keep
the consumers satisfied.
• The majority of the peer reviewed journals have not been able to throw
light on the fact that whether the companies in the hospitality industry in
Australia are using triple bottom line for developing sustainable practices

BACKGROUND
• The relevance of accounting information is null if it does not contain
intangible values within financial position.
• This is the reason the accountability and measurement of social impact
of the companies is essential to measure as it is seen that consumers
tend to associated with those business entities that are socially active
and contribute to the wellbeing of the society.
• The inclusion of environmental and societal effect is an additional
contribution and does not initially go into the account statements.
• Transparency and compliance are two of the major regulatory
requirements for companies as they need to give details to their
stakeholders regarding the overall operation

RESEARCH OBJECTIVE,
QUESTION AND HYPOTHESIS
Objectives
To examine and evaluate the
different types of ethical issues
faced by the hotel industry
To critically evaluate the role of
accounting issues in the hotel
industry
To evaluate the different types of
ethical issues in accounting in
respect to hotel industry
To recommend suitable strategies
for eliminating accounting issues
Questions
What are the different types of
ethical issues faced by the hotel
industry?
What is the role of accounting
issues in the hotel industry?
What are the different types of
ethical issues in accounting in
respect to hotel industry?
Hypothesis
H0: There is no significant role of
accounting issues on the business
performance in hotel industry
H1: There is significant role of
accounting issues on the business
performance in hotel industry

LITERATURE REVIEW
• Introduction
• Business sustainability, triple bottom and ethics
• Modern accounting and reporting

RESEARCH METHODOLOGY
• Pragmatism
• Deductive approach and indicative approach
• Concurrent triangulation
• Systematic sampling and convenience sampling
• Sample size for quantitative analysis is 100 and for qualitative is 5.

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CONTD.
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