Comprehensive Report: Accounting Officer Application and Press Release

This report presents a job application for an accounting officer position and a press release addressing product issues and subsequent damage to a company's reputation. The job application highlights the applicant's qualifications and experience, emphasizing honesty, flexibility, and leadership qualities. The press release discusses a company's poor product release, customer complaints, and the resulting negative publicity. It outlines strategies for crisis management, including acknowledging the issue, keeping stakeholders informed, correcting misinformation, assigning a spokesperson, and considering the use of a PR firm. The report emphasizes the importance of employee training, proactive measures, and rebuilding the company's reputation through positive public relations efforts. The report includes a detailed discussion on how to handle negative publicity and restore a company's image after a product failure. The report also provides a list of cited references.

SURNAME 1
NAME:
CLASS NAME:
ASSIGNMENT:
DATE:
WORD COUNT
KELVIN HARRY,
P.O. BOX 67575-001,
HAMILTON.
NEW ZEALAND.
28TH SEPT 2017.
TO MICROSOFT ACCOUNTING COMPANY,
P. O BOX 8275-006,
HAMILTON.
NEW ZEALAND.
DEAR SIR/MADAM

SURNAME 2
REF: APPLICATION FOR AN ACCOUNTING OFFICER JOB
I am writing this to express my enthusiasm for the accounting officer position as advertised on careers.com. My
obligations incorporate the improvement and administration of the accounting work, the publication schedule,
and the day by day content accounting and transparency. I have a degree in accounting, which I have learnt in the
university for four years.
I have worked before in intimately with human services experts and medicinal services to enable them give the
ideal data to a customer gathering, people and patients. Likewise, I helped doctors figure out how to use their
therapeutic substance to compose their work easily and to understand, promptly intelligible content.
I am a very honest person who gives trustworthy information. I am very flexibility in any kind of work, very
reliable in my work, gives integrity in all my work and be a leader in my work place. I am a very principled
individual who buckles down and focuses on detail of every work that comes my way. I adapt very fast in new
environment to get new aptitudes and anxious to gain from others. Likewise, I have heaps of thoughts and
energy, which makes me do what it takes to handle every work with ease.
Having had a degree in accounting, I trust it will set me up for this position. I have done a lot of free research in
this area, numerous activity conducted in this area, self-inspiration and an extensive variety of abilities. For one
to be fully experienced it is important to undertake these activities and for the comprehension of the industry
which is very fundamental. While undertaking my different activities and volunteer I discovered this is one of
the extremely animating courses.
With enough experience, it has proved to me how to construct solid associations with all other offices in many
associations. In your organization, I will manage to work inside the group or outside the group. I will work with

SURNAME 3
accounting specialists to regulate dedicated matters and execute particular promotions, work with the
improvement division to actualize outline and practical upgrades, give transparent figures that are not biased and
direct to what is exactly in the books of accounting. Will ensure your firm goes high in ranking as the best
accounting firm in the region.
Other than, in accounting career, I have had broad excursion of work involvement in different offices with all
kinds of departments, for instance marketing department and advertising department. I trust I could fit
effortlessly into your group bearing in mind I could work with all kind of people.
On the off chance, which may mean that you lack any openings right now for the job, I will be appreciative in
the occasion when you would retain my application on hold for any forthcoming possible job that may arise.
I believe am a swift person with incredible expertize in accountant, with a very sharp eye in everything I handle
and I trust I shall be exceptionally grateful for the chance to advance and showcase accounting as my career in
your organization. I am ready anytime to start on this job for this particular position as quickly as you ask, and
have that readiness and assertion to guarantee that I make an achievement of it. Thank you as you go through my
application and provide a positive feedback.
YOURS SINCERELY
SIGN
NAME

SURNAME 4

SURNAME 5
A press release
A company by the name Duel that manufactures TVs had some issues with its products. Having had a poor
product release, it caused a bad reputation for a company that had to rectify that through the public. The received
a lot of feedback for the faulty product. Most of the customers complained and brought back the product. The
customers said that the product did not last long. Again, the product had poor quality images when displaying.
Survey showed that where there is potential and awful reputation inside the business and does what one can to
determine issues before they turn into an issue. For instance, by returning low quality items to a provider,
presenting stricter wellbeing and security strategies or managing troubled staff (Jorge, Frascara, 60)
The problem originated from poor working personnel who made the product very poor. Poor training of
employees brought this about. They did not consider training the customers first before letting them into the
manufactory.
For the company to recover from this, it has to do the following:
It should be set up to state
This does not add up to an affirmation of blame but rather will show that one consider the obligations important.
It can likewise defuse a circumstance before it escapes on hand.
Knowing about the incredible speed at which data spreads, particularly by means of long-range informal
communication locales, and make fast move to counter awful news (Paul, 30).
.

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This would enhance your technique by looking to different organizations who have effectively dealt with a
comparable emergency.
Keeping individuals educated.
Remaining noiseless about one circumstance is not probably going to help anyone, so keep your representatives,
clients and providers up and coming. This will profit everybody by clearing up any misguided judgments about
your company's situation (Kumu, 20).
Neutralize mistakes.
For instance, in the event that you know about a Twitter battle against you, 'tweet' your rendition of the story.
Contact editors if off base data is distributed, and utilize one particular site and web-based social networking
nearness to disperse misinterpretations.
'No remarks' infers you are concealing something.
Assign a representative and guarantee the majority of your staff realizes that they should guide media enquiries
to that individual. This ought to be some person who can remain quiet even with weight and potentially clumsy
inquiries (Jamieson, 57).
Offer a composed explanation if it is proper.
Ask what due dates writers face and attempt in any event to offer a holding proclamation until the point that a
more full clarification is prepared.
Comprehend the media's requirement for a story.

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You might have the capacity to divert awful attention by pointing out a greater story somewhere else. You could
likewise balance terrible attention by pointing out, for instance, what number of fulfilled clients you have.
Consider employing a PR firm.
Because of genuine catastrophe – for an instance a flawed item that could be perilous, a representative claim, or
even a casualty - you may require proficient offer assistance.
At the point when the tidy has settled, audit all occurrences and consider ways you could have acted distinctively
which would have prompted a superior result (Kenneth, Louis, 40)
Reconstruct your company's notoriety by creating great PR
For instance, through supporting philanthropy or advancing positive news stories. Fabricate relations with
writers, so if there is a 'next time' they will have some earlier comprehension of you and your business.

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WORK CITED
Kenneth Louis Smith (2015). Handbook of visual communication: theory, methods, and media. p.123.
Jorge Frascara (2014). Communication design: principles, methods, and practice. p.68
Jamieson, G. H. (2007). Visual Communication: More Than Meets the Eye. Bristol: Intellect Books, pg. 978-1-
84150-141-3. p.16.
Kenneth Louis Smith (2015). Handbook of visual communication: theory, methods, and media. Routledge. p. 12-
17
Paul Martin Lester (2009). Visual Communication: Images with Messages. Belmont, CA: Thomson Wadsworth.
Berengueres, Jose (2015). Sketch Thinking. Barcelona: Stokes Hamilton.
Rothwell, J. Dan (2010). In the company of others : an introduction to communication (3rd ed.). New York:
Oxford University Press. ISBN 978-0-19-533630-6.
Kumu, Ka (2012). "Using Visual Aids Effectively". University of Hawai'i Maui Community College Speech
Department.