ACE Practical Portfolio: Skills for the Workplace - BMSW4001

This ACE Practical Portfolio presents an analysis of academic and employability skills, focusing on the development of a marketing manager within a retail company. The portfolio includes a presentation overview and a reflective report, utilizing the Gibbs reflective cycle to assess skills like time management, presentation abilities, and academic writing. The report details the student's experiences, feelings, evaluations, and analysis of these skills, concluding with an action plan for future improvement. Key aspects include the importance of time management for business operations, the impact of presentation skills on employee motivation, and the significance of academic writing for effective communication. References to relevant academic sources support the analysis, highlighting the practical application of skills in a professional setting.

ACE Practical Portfolio

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
Covered in presentation ..............................................................................................................1
TASK 2............................................................................................................................................1
Reflective report..........................................................................................................................1
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Academic as well as employability skills are important for having development of an
individual during a course of life. Academic skills refers to methods that are implemented in
learning as well as it is important in achieving success for higher level of education and getting
an employment (Fine,and Rush, 2018). Whereas employability skills is referred as soft skills,
team work, problem solving as well as interpersonal skills. This report is based on practical
portfolio of academic as well as employability skills of a marketing manager of a retail company.
This report includes analysis and determination of skills which are needed by a marketing
manager so as to carry well with SWOT analysis, PDP and time management tools are explained
along with its conclusion.
MAIN BODY
TASK 1
Covered in presentation
TASK 2
Reflective report.
As self analysis or reflection is performed by an individual by a motive of determining,
analysing as well as reviewing work as well as performing reflection of learning results(Saleh
Alkali and Hamidu 2018). It is said to be a process of improving learning capacity of an
individual with using of strategies as well as techniques that are needed to carry an effective
self awareness and self reflective activities. As self awareness provides helps to an individual in
different factors like evaluation of work duties against planned criteria, determining strengths or
weaknesses in relation to planning and setting of skills as well as knowledge, reflection of
model and way of learning as well as processes along with impact of their performance over
different individuals (Gabbianelli, and Pencarelli,2020). By using Gibbs reflective cycle that
consists of description, feelings, evaluation, analysis, conclusion following by action plan that
offers a deep knowledge of data as well as information related through an incident and
situation. Gibbs reflection model stages are explained as follows:
 Descriptive: This stage of gibbs reflection model consists of description of any event or a
situation that is supported by some of questions like what has happened? What did I
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done? As well as what others did? As team management skills are said to important to
have a accurate thing at right time. As with my effective time management I have
efficiently managed my professional as well as personal life. With an organised as well as
positive behaviour outcomes will be get for having effective time management skills that
fosters healthy working surrounding at workplace.
Presentation skills as well as public speaking which have contributed towards my
personality development. These skills are important for me to survive in a competitive
surrounding and have enhanced my confidence as well as satisfaction level to a high extent.
Along with that presentation skills are implemented by me in company to make business
presentation along with developing an effective training programmes for employees. As
academic writing skills are efficient in designing as well as developing a concise, structured,
clear and messages that an intercommunication takes place in a company(Gesualdi, 2019). As I
have analysed that I have been average in these skills and requires some amount of enhancement
so as a result it leads in communicating with top level management that is generally done in a
formal or structured way.
 Feelings: As time management has contributed towards effectiveness of management of
business operational tasks. As I feel positive as well as confident with these skills as I
can manage customers easily and promote my company at higher runs. Superiors as well
as subordinates at work place appraise and appreciate my skills and helps in managing
things with comfort and effectiveness(Punjani, Krunal, 2018).
As public speaking as well as presentation skills has an important impact on behaviour
of employees. With my effective influencing and positive speech subordinates feels motivated,
confident in carrying performance level. Academic writings are important in expressing
opinions, ideas and beliefs that are openly as well as clearly to team workforce. As along with
employees and other team members that gets a sense of professionalism by academic writings.
 Evaluation: As time management skills has allowed me to consider different activities
which were on priority list along with strong time management tactics. I have managed
customers as well as work to a wide extent. As without having proper time management
skills I would not be able to produce better work(Tollin and Christensen 2019).
As public speaking as well as presentation skills have helped me in building my
personality development which opens up a large career opportunity in future. As in order to be a
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good speaker it is important for me to be a good listener. With that I have understood needs and
requirements of appraisal programmes. Academic writing skills are considered to be important
for me to effectively convey a message by a meaning full idea. For me it was crucial to
communicate with top level management and my subordinates in a formal and professional way
which result in shaping a bad reputation in company(Nargundkar, 2020). As from this report
research constitute an essential strategic planning with my incapabilities to write and represent in
well presented manner.
 Analysis: With my strong as well as effective time management skills, employees of
company were able to compete their respective activities with required quality in a
stipulated point of time(Lo, and Campos 2018). Employees with skills were able to
understand about deadlines of work and have managed a pace as well as speed
accordingly.
Public speaking as well as presentation skills have helped me getting more attention as
well as active participation of employees(Pandey, Nayal and Rathore 2020) (. Academic
writings learnings have developed a set of skills that helped me to sustain or survive in a
competitive world.
 Conclusion: With this basis of reflection or self awareness it is evident that for having
growth and prosperity of an individual of an company it is important to have good
management of time. I have able to manage work with my strong time management
skills that helps in accomplishing what, how and when I need.
Presentation as well as public speaking skills along with learning skills I am enable to
make a positive impact on lives of employees of company. With my strong as well as impressive
public addressing skills have made shifts(Park 2020). With the learning of academic writing
skills an effective and strong method of communication is constructed which is based on formal
and structured format. It presents the unique style of communicating within an organisational
structure.
 Action plans: This stage of reflective cycle represents that future actions requires to be
taken so as to enhance performance level or act differently so that it presents challenges
which could be avoided(Lunde, 2018). As based self analysis I will take important as
well as necessary steps so that my academic skills will be enhanced.
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It is important to read journals, newspapers or formal letters to build knowledge of right
words along with attending sessions of academic writings on regular basis as well as apply it to
real world.
CONCLUSION
From above it has been concluded that academic as well as employability skills are
important in providing shape to career and success path of an individual. As these skills are said
to be a foundation of developing an individual that directly contribute in professional as well as
personal career. This carries a brief explanation about various skills and requirements which are
needed by a marketing manager of company to improve its career and have development in
personal as well as professional ways.
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REFERENCES
Books and Journals
Fine, C. and Rush, E., 2018. “Why does all the girls have to buy pink stuff?” The ethics and
science of the gendered toy marketing debate. Journal of Business Ethics, 149(4),
pp.769-784.
Gabbianelli, L. and Pencarelli, T., 2020. Exploring some marketing practices in management
consulting firms: evidence from small service firms in Italy. The TQM Journal.
Gesualdi, M., 2019. Revisiting the relationship between public relations and marketing:
Encroachment and social media. Public Relations Review, 45(2), pp.372-382.
Lo, F.Y. and Campos, N., 2018. Blending Internet-of-Things (IoT) solutions into relationship
marketing strategies. Technological Forecasting and Social Change, 137, pp.10-18.
Lunde, M.B., 2018. Sustainability in marketing: a systematic review unifying 20 years of
theoretical and substantive contributions (1997–2016). AMS Review, 8(3), pp.85-110.
Nargundkar, R., 2020. Marketing research: Text and cases. McGraw-Hill Education.
Pandey, N., Nayal, P. and Rathore, A.S., 2020. Digital marketing for B2B organizations:
structured literature review and future research directions. Journal of Business &
Industrial Marketing.
Park, S., 2020. Marketing management (Vol. 3). Seohee Academy.
Punjani, Krunal. "TLP for Integrated Marketing Communication 2018-2019." (2019).
Saleh, A., Alkali, H.A. and Hamidu, K., 2018. Profit Margin Assessment of Sheep Marketing: A
Panacea for Sustainable Small-scale Livestock Enterprise in Gombe State,
Nigeria. Jurnal Ekonomi dan Studi Pembangunan, 10(1), pp.103-116.
Tollin, K. and Christensen, L.B., 2019. Sustainability marketing commitment: Empirical insights
about its drivers at the corporate and functional level of marketing. Journal of Business
Ethics, 156(4), pp.1165-1185.
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