Assessment 2: Individual Report on ACE Pty Ltd's Milk Drink Campaign

This report analyzes the advertisement campaign of ACE Pty Ltd, an Australian food company launching a new fruit-flavored milk drink. The study investigates the relationship between selling expenses and sales over eight months using descriptive statistics, scatter plots, and OLS regression. The analysis reveals a strong positive correlation between selling expenses and sales, allowing for sales predictions based on the least squares line. Hypothesis testing is conducted to determine if average milk consumption is greater than 250 bottles per household. The report concludes that increased selling expenses significantly impact sales, recommending TV advertisement as the most effective marketing option. The report uses statistical methods to evaluate the effectiveness of marketing strategies, providing valuable insights for optimizing the company's marketing funds and predicting future sales performance.