University Report: Analysis of the 'Act FAST for Stroke' Campaign

This report provides an overview of the 'Act FAST for Stroke' campaign, initiated by Public Health England (PHE) to reduce stroke incidence and raise awareness of its symptoms. The campaign employed various strategies, including public forums and social media, to inform the public about stroke and promote healthy lifestyles. The report analyzes the campaign's theoretical underpinnings, specifically the Health Belief Model, and discusses its objectives, target audience, and evaluation methods. It also examines the campaign's use of social media, coalition-building with healthcare facilities, and its alignment with government efforts to reach specific community groups. The report references several studies and resources to support its analysis, including the PHE campaign resources and academic research on stroke awareness campaigns. The analysis also includes a discussion of the campaign's effectiveness and the evidence base that supports its strategies, along with contextual issues such as health policies and legislation. The report concludes with a discussion of the ethical considerations and partnership working that took place during the campaign, as well as the media platforms used, evaluation process, and the effectiveness of the campaign so far.

Overview of Social Issue Reduce the rate of stroke incidences and make them aware
of the stroke symptoms
Provide them with interventions so that while suffering from
such situation, they can act fast and overcome the severe
situation.
The public health England or PHE has a history of using
public forums and places to spread its healthcare campaign
details and advertise lifestyle, behavioural and
interventional changes so that people and their health and
wellbeing could be improved. The strategies used by the
organizer of this healthcare campaign was
To alert and inform the public of country about the stroke
condition and so that their wellbeing can be sustained.
To support the healthy and sustainable environment so that
people could be kept away from stressors that induces
stroke and other severe conditions in them.
Offer them tools so that they can sustain their journey of
shifting to healthy lifestyle.
They strategise to employ social media in the promotional
campaign so that people who are connected to social media
could become a part of this campaign.
Further, their aim was to build coalitions with healthcare
facilities so that with collaboration these campaigns could
be arranged in different places of the country.
The government aimed to reach to the community or
individual who require the awareness and interventions
more than others in the country.
In this health promotion campaign for stroke awareness,
Health belief model based theories could be easily
identified. Health belief model is the concept which is
inclusive of four different aspects such as susceptibility,
severity, beneficial and barriers and all these affect the care
model differently. Where susceptibility refers to the disease
to which people in the vicinity are susceptible, severity make
those people acknowledge that the disease has the
capability to harm their health condition (Orji, Vassileva, and
Mandryk 2012). Whereas, beneficial and barriers are
positive effect of preventions and barriers to those
preventive measures respectively. As the Act FAST for stroke
campaign involved awareness, making patients strong and
confident about combating disease condition and then
provide them with interventions, it targets people with
susceptibility, severity, benefits and barriers and hence, this
theory could be easily identified from the health promotion
campaign (Gerend and Shepherd 2012). Further, the
campaign
Evaluationand Effectiveness
Flynn, D., Ford, G.A., Rodgers, H., Price, C., Steen, N. and Thomson, R.G., 2014. A time
series evaluation of the FAST National Stroke Awareness Campaign in England. PloS
one, 9(8), p.e104289.
Mellon, L., Hickey, A., Doyle, F., Dolan, E. and Williams, D., 2014. Can a media campaign
change health service use in a population with stroke symptoms? Examination of the first
Irish stroke awareness campaign. Emerg Med J, 31(7), pp.536-540.
Trobbiani, K., Freeman, K., Arango, M., Lalor, E., Jenkinson, D. and Thrift, A.G., 2013.
Comparison of stroke warning sign campaigns in A ustralia, E ngland, and C
anada. International Journal of Stroke, 8, pp.28-31.
Evans-Lacko, S., Henderson, C., Thornicroft, G. and McCrone, P., 2013.
Economic evaluation of the anti-stigma social marketing campaign in England
2009-2011. The British Journal of Psychiatry, 202(s55), pp.s95-s101.
Korda, H. and Itani, Z., 2013. Harnessing social media for health promotion and
behavior change. Health promotion practice, 14(1), pp.15-23.
Gerend, M.A. and Shepherd, J.E., 2012. Predicting human papillomavirus vaccine
uptake in young adult women: comparing the health belief model and theory of
planned behavior. Annals of Behavioral Medicine, 44(2), pp.171-180.
Orji, R., Vassileva, J. and Mandryk, R., 2012. Towards an effective health
interventions design: an extension of the health belief model. Online journal of
public health informatics, 4(3).
Campaignresources 2018. Act FAST - Stroke. [online]
Campaignresources.phe.gov.uk. Available at:
https://campaignresources.phe.gov.uk/resources/campaigns/9-act-fast---stroke
[Accessed 8 Jan. 2019].
Name: Melody Iwu Mod Code: SH5001
ID: 16025642
Strategies Implemented
Description and Objectives
Reference
Theoretical Underpinnings
Name: Health Campaign: “Act FAST for Stroke” Mod Code:
ID: https://campaignresources.phe.gov.uk/resources/campaigns/9-act-fast---stroke Date: