SOSTAC Framework: Action and Control Strategies for Costa Coffee
VerifiedAdded on 2023/06/11
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This report details the action and control phases within the SOSTAC framework, focusing on business development and market expansion strategies. It examines the action phase, emphasizing activities like external factor analysis and financial planning for Costa Coffee's expansion into new markets, including setting revenue targets and assessing market attainment rates. The control phase highlights key performance indicators (KPIs) such as revenue per member, customer satisfaction surveys, net profit margin, and digital media platform performance, which are crucial for managing actions and evaluating the success of the expansion. The report concludes with a brief PEST analysis, suggesting that factors like a large population, low corruption, and a strong legal system in the UK support Costa Coffee's market growth. Desklib provides students access to similar solved assignments.
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