Advertising Campaign Schedule: Project Analysis and Timeline

This project focuses on developing an advertising campaign schedule for Australian Hardware, incorporating a Gantt chart to manage the timeline and milestones. The schedule spans 24 months, outlining activities from pre-planning research to the actual campaign, ensuring activities are executed smoothly without overlapping. The project emphasizes the importance of expert services, including market analysts and legal advisors, to align with market requirements and consumer protection laws. The project also sets corrective actions for potential delays, such as minimizing time for non-critical activities. The project also includes details on the selection of service providers and campaign objectives. The project highlights the use of a SWOT analysis, market summary, and marketing mix to establish a comprehensive strategy. The goal is to follow the set time frames to avoid penalties, and ensure all resources are provided on time.

DEVELOPING AND
ADVERTISEMENT
CAMPAIGN
NAME OF THE STUDENT
NAME OF INSTITUTION
NAME OF INSTRUCTOR
DATE

Schedule
 The Gantt chart shows the sequence of the projects from the start activity to the end
activity while giving the exact timings for each (Krishnan, 2018).
 The project milestones assist in determining the success of each stage.
 .

Schedule
 The advertisement campaign had set corrective actions to take in the
event of failure to meet the set duration.
 The corrections included minimising the time for non-critical activities
and allocating more time to the critical activities (Gleeson, 2018).

Advertisement schedule
 The campaign will last for a period of 24 months to ensure that all
activities happen as intended.
 Additionally, the period of time will allow the customers to get the
information in the required manner and respond appropriatelys
(Maloney, 2015).

Advertisement schedule
 The advertisement requires the services of various experts to ensure
success by aligning the activities to the market requirements.
 The experts establish the nature of the market by identifying the nature
of the market and the customer attitudests (Pyle, 2018).

Advertisement schedule
 The advertisement also requires legal advisors to meet the market
standards set by the consumer protection law. The legal advisors
ensure that the campaign does not pass false informationts (Pyle,
2018).
 The legal advisors participate during the whole process of developing
the campaign.

Advertisement schedule
 The advertisement campaign uses a Gantt chart to control the duration
for each activity.
 The chart ensures that the activities follow each other smoothly without
failure to avoid overlapping (Krishnan, 2018).

The Gantt chart diagram
pre-planning
research
creative
production
actual campaign
1 6 11 16 21 26

Gantt chart description
 The horizontal bars represent the activities starting from preplanning to
the actual campaign.
 The project team should ensure that subsequent activities do not begin
before the previous activities(Krishnan, 2018)
 .

Advertisement milestones
 Australian hardware has set milestones for each activity to check the
success of the stages.
 The project team assesses the milestones after the end of each stage of
the project(Krishnan, 2018)
 .

Conclusion
 The project team should follow the set time frames for each activity to
avoid penalties that arise from delays.
 The Australian hardware should provide all the resources in time to
avoid

References
 Gleeson, A. (2018). Examples of Well-Known Business Models.
Retrieved May 14, 2018, from articles.bplans.co.uk
 Krishnan, A. (2018). Techniques to Prioritize Requirements. Retrieved
from Modern Analyst:
www.modernanalyst.com/resources/article/tabid/115/ID/3332/
Technique-to-Prioritize-requirements.aspx