Strategic Information Systems: Addison Lee Company Analysis Report

This report provides a comprehensive analysis of Addison Lee's strategic information systems (SIS). It begins with a literature review, examining the company's products, services, and organizational structure. The report then delves into Addison Lee's operational functionality, identifying gaps and proposing solutions. The core of the report focuses on the company's information systems strategy, explaining its importance within the overall organizational strategy. It discusses the challenges organizations face in developing an information system strategy and offers potential solutions. The report also references studies on information systems failures. The report covers the product and services, operational functionality, IT strategy, and potential challenges, including failures. The report concludes by summarizing the key findings and recommendations for Addison Lee's strategic information systems implementation and management.

STRATEGIC INFORMATION SYSTEMS

Table of Contents
INTRODUCTION...........................................................................................................................1
Literature review.........................................................................................................................1
1. Product and services or structure of chosen company under consideration............................1
2. Operation Functionality..........................................................................................................2
3. Constitutes and information systems strategy and explanation that why such plans are
needed as part of the overall organisational strategy..................................................................4
4. Discuss why Organisation may experience difficulties in developing an information system
strategy and give solution............................................................................................................5
5. Reference of the study on information systems failures. .......................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Strategic information system helped to initiate business cooperative activities. It aids in
making competitive advantage for the business. This business term helps to make the best
strategic to provide product and services at lower price, through which company attracts number
of customers. Along with that, SIS helps company to make business strategies and structure.
Furthermore, present report is based on Strategic information system of Addison Lee which is a
car operator company in London. It will cover the product and services of the company in
addition to their GAP analysis. Furthermore, this will cover the information strategies of the
company.
Literature review
1. Product and services or structure of chosen company under consideration
Addison Lee is the leading cab company which provides different attracting services to
the customers. This company operates 4000 vehicles with annual revenue of £900 million. It is a
private hire operator(Arvidsson, Holmström and Lyytinen, 2014.). With the car services, they
also provide some different new services like private coach company, couriers, airport transfers
etc. This company carries out 20,000 jobs every day. Addison Lee relies on information
technology and Addison Lee mainly focusses on the new techniques and creative ideas. It is the
most prime given company in London. Apart from that, information technology helps company
to manage large numbers of drivers. Like, they track their drivers through GPS tracking and text
messaging. Overall, company invest £1.5 million on new advanced technologies with 24
employing programmers. Information technology is the most important element in the cited
company to take its function further. Addison Lee got many awards and prices like the Best
Large Private Sector Fleet Hero Awards 2011. It is the member of Mayor Of London Boris
Johnson who is an elected politician(Bilbao-Osorio, Dutta and Lanvin, 2013).
Product and services of Addison Lee
Addison Lee is famous for its prime quality of services. Its first service is to provide cabs and
cars for the customers.. Customer need cab to go from one place to another, they follow the same
pattern. It gives high quality of luxurious facilities with the cab. Luxury vehicles means better
quality of journey. In this cab services, they provide some complimentary benefits like. 98% of
the time its pickup time was 10 minutes. Other offers include booking the cab three months in
advance and payment may be in cash or through cards with up to 30% cheaper than other
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taxis(Cassidy, 2016). Along with that, they provide some other benefits like 4G, Wi-Fi and
mobile charger, none of the car is old, the best security modes, climate control and tinted
windows. They also give bikes home with you. Furthermore, it also provides Executive services
in this section as it gives more prime services with experienced drivers and some more other
benefits such as Mercedes E and S classes well equipped cars this cabs booked very quick and
fact other than anyone. The best part of this company is that they connect their customers as fact
they can. The focus of this company is to give its services on global level. Addison Lee is the
leading global operations on three continents(Dahlstrom, Walker and Dziuban, 2013). It
provides its services across London, New York and Hong Kong. Along with that, another
quality of the company is simple booking process; in this process, customers book their cars
online through advanced technology based apps or from websites or on the phones. These
services are available for 24/7. In addition, company provides feedback services or query
services by the customers. Customer gets first class experience with the company services by
getting standard cars available on demands, pre-booked services etc. Furthermore, another
service of the company is airport transfers. They provide guide for their travellers and give
information of the best hotels, restaurants, bars-pubs etc. In this type of service, customers get
bookings in three months advance. They never feels uncomfort and unnecessary hassle to their
customers(Galliers and Leidner, ed.s 2014). Besides, its next service is Coach Hire; in this, they
provide coaches to their clients. Along with that, they provide many more services and safety
precautions for their customers.
Addison Lee company operates its business online and through websites. They contact
their drivers through phones and through tracking. Top level of the company takes all decision
regarding new plans plus operation department would take care of technologies upgradation. HR
department take care of employee’s performance and their working performance. IT department
take care of technologies, websites growth, online feedbacks etc. Thus, this is the structure which
helps in accomplishing the overall target of the company.
2. Operation Functionality
(a) Current process: Addison Lee operates its business through online. Their revenue is earned
by online services. The main objective of the company is to attract customers by giving them the
best luxurious prime cab services. They also take care of safety needs of the customers and give
them prime class services(Haux, Winter, Ammenwerth and Brigl, 2013). Customers get their
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booking through online or through websites. Company current process is to take cab bookings
from the customers and give them the best experience.
(b) Any GAP what is working properly: Addison Lee is the online company which earn profit
revenue through online services. Furthermore, due to lack of proper network customers fail to
take cab services. On the other side, few drivers did not behave properly with the clients at the
time of services. These are some gaps and issues faced by the company. To overcome from those
issues, they need to make strategies and plans to fill the gap. So, company needs focusing on
customer services to attract customer loyalty(Lloyd, 2017).
(c) Issues that new system will fix: In the company, there will be a new system has to be done
like new customer services and advanced technology to attract more new customers. This will
help the cited company to sustain in the market. According to the scenario, the company has
issues with the new drivers, that they are not professional, fixed and perfect according to the
standards of the company. To minimise those effects, company need to adopt some training and
development sessions for their employees because customer service is the first goal of the
company to give them quality of experienced company has to make efforts for that. Like, they
also organise some personality development sessions and training workshops about how to deal
with customers, So that new system will fix the issue of the company. Apart from that, another
issue of the company is lack of perfect network. For that, company adopt such technique through
which customer can get easy access on internet.
(d) Criteria Will used to prove Proposed system meets requirement: Company
development is very essential to meet future expectations. It helps in enhancing company
growth and customer attraction(Majchrzak and Malhotra, 2013). To meet the needs,
organisation must take better action plans and increase their profit revenue. Like, they
need to expand their business at global level so that they can attract more new customers.
Besides, company also hire quality of drivers and employees who handle the business
activities in more productive ways. It also needs to give new services and benefits to
retain the existing clients. To accomplish the objectives, company need to make proper
planning and meet the needs of the customers. Apart from this, HR needs to make good
HR policies to attract more and new professional drivers plus employees for the
company. All those functions are very important to earn maximum profit. Furthermore, to
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accomplish the needs, company needs taking customer suggestions and feedbacks to
make better planning(Malhotra, Melville and Watson, 2013).
3. Constitutes and information systems strategy and explanation that why such plans are needed
as part of the overall organisational strategy
Information Technology (IT) is the well-equipped technology for the development. It is
become the vital part for business growth through which company adopt new services for its
development. Information technology contain huge data of company as well as customers. It
gives new strategic plans to the company growth. This depends on the company how they will
use to promote their services and attract customers. It makes better communication between
customers with the company. There are some factors in which IT plays very vital role.
Communication
Communication is the foremost channel which connects people to people and through IT
advanced techniques, now people can easily connect with each other. In terms of the company,
they will connect with their clients through Email or through online. However, Email is the best
source to pass the information(Pearlson, Saunders and Galletta, 2016). It helps to connect with
customers, suppliers and employees. Along with that, it is less expensive and more effective
way. It helps company to share their plans with the clients to achieve strategic planning.
Employees communicate with live chats if they setting far away from each other. They also help
to make online calls, meetings, video conferencing systems.
Data Management
Information technology also helps to manage the Data management strategies. This new
techniques help to maintain the records of customers. This new technique is very faster and
effective. Addison lee earn most of the revenue through online markets. Apart from that this IT
system helps to record the past data of the company. It helps employees to get easy assess to the
document they need.
Management information system
This information technology also helps to manage the data and having easy assess. Managers can
track data easily and collect all necessary data through Information technologies. It also helps to
analyse the individual performance level in the company. This (IT) technology can easily track
drivers and their location though which company can manage customer safety(Peppard and
Ward, 2016).
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Customer relationship management
Companies Adopt Information technology system to design their structure and strategies. It also
helps company to full fill the customer relationship. Company track their each customer through
information technology through which they give more related information to them. Also, they
remove the customer dissatisfaction through adopt new techniques and methods. This
technology engage more customers towards the company growth(Schwalbe, 2015).
Financial Management
Information technology also helps manage to analyse the financial statements of the company
and give actual position of capital. This technology can easily transfer the money from customer
to company account.
Online management
Through information technology company can manage their website function easily. Along with
that it also helps to add some more website features to attract the customer attraction.
Information technology also give some new features and value to attract profit revenue.
Overall information technology is the best technique to overcome from the technique
issues. Furthermore, this IT services also resolve the technique issues facing by the
customers(Tsang, 2014).
4. Discuss why Organisation may experience difficulties in developing an information system
strategy and give solution.
Information technology is one of the most effective IT solution technique which helps
company to make different more techniques. It is very productive and effective solution of all the
activities. Apart from that company may face many issues and challenges regarding this topic.
Rapid changes in the environment may lead heavy flexibility such as speed, storage capacity.
Furthermore, it involves many issues. There are some difficulties discussed below:
 Information security: Company needs to secure its personal information with the
hackers and pirates. It may give high loses to the company. Information security involves
security threats, insecure data risk etc. to secure itself through these difficulties company
needs to adopt some high secure software to protect its own data.
 Employee sometimes fails to adopt new techniques may create unsatisfactory results in
the company(Webster, 2014).
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 Information strategy may facing the difficulties on implementing the plans. It becomes
more competitive and challenging task for the company.
 Information strategies facing the difficulties of enough resources.
 Due to having lack of planning company may facing the technique issues while
implementing the information technology. It gives high level of security towards the
security development.
 Lack of planning may create hurdles and issues regarding assess any data(Willcocks,
2013).
Recommendation and solution: Addison lee needs to adopt high profile information technology
to achieve the overall target. Apart from that it makes more competitive environment in terms of
development. Company needs to make high advanced technology to accomplish the needs and
wants of the customers. Like they have to make better and high speed facilities so that customer
can book their tax as fast as they can. They need to adopt some more techniques and
enhancement technologies. Apart from that new technologies may provide future opportunity
growth and business expansion growth.
5. Reference of the study on information systems failures.
Before selecting effective information system company needs to adopt some precautions
and awareness of common problems. Information technology is the effective tool to manage and
create trendy in data management in the company. There are some information system failures
which effects company. Another difficulties facing by the company is lack of employees
accessibility sometimes employees doesn't understand the working with new technologies so that
its is the responsibility of the company to give proper guidance and training sessions to the
employees. Apart from that another issue is Hackers and pirates which take company data and
use into negative sense(Dahlstrom, Walker and Dziuban, 2013).
I analysed the problem of employees training and ineffective implementation of plans,
which create lack of customer satisfaction. To overcome from these issues. Company needs to
take corrective action plans and try to resolve the difficulties. It helps to maintain the proper
environment in the company and give more customer satisfaction. Furthermore, Addison lee
needs to take business expansion strategies to make more profit revenue.
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Remedies: Addison lee must be adopt some remedies to overcome from the technical issues. I
analysed some technical issues and strategic planning to implement the planning process and
company needs to develop proper planning process to accomplish the overall company
objectives(Haux, Winter, Ammenwerth and Brigl, 2013). Furthermore, while implementing the
planning manager needs to control the unwanted activities to minimize the uncertainties. It gives
new more opportunities to take business into more expansion level. Apart from that company
needs to determine the best information technology system to operates its operation systems. It
helps to make more profit and customer satisfaction approach. According to my reference
Addison lee is the leading car operator company, so to maintain its position in the market it
needs to adopt some more technologies and plans to provide some advanced services to their
customers. It helps company to attract more customers and their satisfaction level.
CONCLUSION
From the above discussion it was concluded that strategic information is very important
to maintain the company system systematically. This strategic information helps company to
make new effective plans for making more profit revenues. This report took Addison Lee
company for the discussion. It was concluded that information technology is very much effective
and advanced development growth for the company. Apart from that it was discussed the various
services of Addison lee company and their current process to carry on its activities. It also
concluded the company gaps and their remedies plans to full-fill the gap between them.
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REFERENCES
Books and Journals
Arvidsson, V., Holmström, J. and Lyytinen, K., 2014. Information systems use as
strategy practice: A multi-dimensional view of strategic information system implementation and
use. The Journal of Strategic Information Systems, 23(1), pp.45-61.
Bilbao-Osorio, B., Dutta, S. and Lanvin, B., 2013, April. The global information
technology report 2013. In World Economic Forum (pp. 1-383).
Cassidy, A., 2016. A practical guide to information systems strategic planning. CRC press.
Dahlstrom, E., Walker, J.D. and Dziuban, C., 2013. ECAR study of undergraduate students
and information technology. 2013.
Galliers, R. D. and Leidner, D. E. eds., 2014. Strategic information management:
challenges and strategies in managing information systems. Routledge.
Haux, R., Winter, A., Ammenwerth, E. and Brigl, B., 2013. Strategic information
management in hospitals: an introduction to hospital information systems. Springer Science &
Business Media.
Lloyd, I., 2017. Information technology law. Oxford University Press.
Majchrzak, A. and Malhotra, A., 2013. Towards an information systems perspective and
research agenda on crowdsourcing for innovation. The Journal of Strategic Information
Systems, 22(4), pp.257-268.
Malhotra, A., Melville, N.P. and Watson, R.T., 2013. Spurring impactful research on
information systems for environmental sustainability. MIS Quarterly. 37(4). pp.1265-1274.
Pearlson, K. E., Saunders, C. S. and Galletta, D. F., 2016. Managing and Using
Information Systems, Binder Ready Version: A Strategic Approach. John Wiley & Sons.
Peppard, J. and Ward, J., 2016. The strategic management of information systems:
Building a digital strategy. John Wiley & Sons.
Schwalbe, K., 2015. Information technology project management. Cengage Learning.
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Tsang, E. W., 2014. Case studies and generalization in information systems research: A
critical realist perspective. The Journal of Strategic Information Systems. 23(2). pp.174-186.
Webster, J., 2014. Shaping women's work: Gender, employment and information
technology. Routledge.
Willcocks, L., 2013. Information management: the evaluation of information systems
investments. Springer.
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