Addison Lee Car Service Growth through Younger Demographics

The report delves into Addison Lee Car Service's strategy to increase its market share by 3% by 2018 through targeted marketing efforts aimed at younger demographics. It outlines the utilization of promotional mix theory, emphasizing advertising, sales promotion, personal selling, public relations, and direct marketing. The AIDA model is applied to effectively communicate key messages and convert interest into action. Feedback mechanisms via email and surveys are highlighted as essential for refining communication strategies. The report underscores the importance of integrating these components to create a cohesive campaign that resonates with young consumers.