TOUR373: Convention Management & Service Case Study on LEGO

This case study analysis examines the benefits convention centers gain from hosting in-house and family-oriented events, using the Adelaide Convention Centre's LEGO event as a focal point. The analysis addresses specific benefits such as branding, enthusiasm, and establishing relationships with the audience. It delves into the advantages of hosting family-oriented events, including building trust and credibility, upholding brand values, and understanding customer feedback. The case study further identifies and explains the roles and relationships of various stakeholders, including retail wholesalers, employees, and the general public, particularly children. Finally, it outlines essential services and complementary activities suitable for a LEGO event, such as catering, entertainment, valet parking, and security, emphasizing their importance in creating a successful and engaging experience for attendees.