Adidas Business Presentation: Global Expansion, Strategy, and Analysis

This presentation provides an overview of Adidas' business environment, including its global presence and competitive strategies. It discusses Adidas' history, international expansion, and the competitive landscape, highlighting its strengths and weaknesses. The presentation covers the company's revenue, market share, and brand image, as well as its marketing strategies and product divisions. It also analyzes Adidas' competitors and how it aims to expand its product offerings and brand reach through sponsorships and diverse distribution channels. The presentation concludes with a discussion of Adidas' product lines, marketing methods, and the company's overall objectives in the sports apparel industry.

Running Head: Cloth 0
Addidas clothing
Business Environment
4/11/2019

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Adidas is the biggest sports apparel producer in Europe & Germany and the second largest
manufacturer in the world. Their main mission is the commitment to encourage products and
brands to enhance their competitive position. In the following, an effort Adidas has been
made to discuss the growth history, international expansion, and comparison of the diverse
international business environment.
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Adidas has become the most reputed brand among men as well as women when it comes to
sports apparel all over the world. They employ roughly around 57 thousand people and
produce 1557 retail stores.

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Adidas is producing around 457 million units of sports apparel to target mainly upper-
middle-class people.
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Adidas enhances revenue, market share, and brand desirability in order to increase the
company’s profitability. They need to increase the company’s revenue in order to become the
most popular sports apparel enterprise in the world. Their main aim is to diversify the product
lines maintained by the apparel industry.
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The marketing strategies are intended to concentrate on diverse categories i.e. Adidas
products distribution, divisions, and pricing strategies.

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It is stated that the subdivision consists of four divisions i.e. Adidas involves sport style and
performance, TaylorMade-Adidas Golf, Rebook, and Rockport. It strives to become a global
leader.
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Strength-
 Adidas has an international presence in more than 200 countries.
 It concentrates on technology and performance development.
 It improves the brand image in providing sponsorship to various sports events.
 High-market capability.
Weakness-
 Adidas has limited influential athletes in Brand Ambassador Range.
 Limited budget allocation.
 Poor customer service.
 It is quite evident that sustaining high standards products can lead to manufacturing
errors i.e. delay in production, low cost, etc.,
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The other competitors of the Adidas are New Balance, UMBRO, and FILA.

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Adidas is also striving to deliver its product offerings in a varied assortment of venues to
make its products available to every customer groups. Tennis is also a category in which
Adidas is expanding in the apparel industry by providing sponsorship to young athletes.

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 Their products involve clothing along with sports accessories, footwear, and sporting
goods.
 They advertise its products through mass media and the internet to improve the brand
image.

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