Business Communication Strategies in Adidas: A Comprehensive Report

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Business Communication
Company-Adidas

Table of Content
• Introduction
• Business Communication
• Basic types
• Required skills
• Professional business skills
• Significant factors
• Conclusion
• References

Introduction
• Business communication refers to the sharing
information within organization premises
• Effective business communication increases
productivity
• Types of business communication will be
discussed
• Significant factors will be address

Business Communication
• It refers to exchange of information regarding
organization
• Different level of communication
• Adidas continuous improves its business
communication
• Use of new technology improved the business
practices

Basic types
• Internal or Upward communication
• Internal or downward communication
• Internal (lateral) communication
• External communication

Required Skills
• Communication skills
• Personality skill
• Attitude and behavior
• Written communication
• Presentation skills

Professional Business Skills
• Organize idea
• Follow rules and regulation
• Clear with the thoughts
• Respect the demand of customer
• Gain more and more opportunities
• Understanding of feedback

Significant Factors
• Positive response by receiver or listener
• Quick decision taken due to active listening
• More development or improvement by
dealing with conflicts
• Build strong relationship among workforce

Conclusion
• Hierarchy of communication maintains the
standard of organizational structure
• Response time increases
• Professional skills need to be developed
• Positive attitude developed in employees by
effective communication
• Facilitate to build strong relationship

References
• Gesell, C., Glas, A. H., & Essig, M. (2018). Business-to-Business
communication in a dynamic environment: A systematic adductive analysis
referring to ramp-up management. Journal of Business-to-Business
Marketing, 25(4), 339-355.
• Schaltegger, S., & Burritt, R. (2018). Business cases and corporate
engagement with sustainability: Differentiating ethical
motivations. Journal of Business Ethics, 147(2), 241-259.
• Hwang, J., & Park, S. (2018). An exploratory study of how casino dealer
communication styles lead to player satisfaction. Journal of Travel &
Tourism Marketing, 35(9), 1246-1260.
• Markovic, M. R., & Salamzadeh, A. (2018). THE IMPORTANCE OF
COMMUNICATION IN BUSINESS MANAGEMENT. BUSINESS MANAGEMENT,
ENTREPRENEURSHIP AND ENTREPRENEURIAL TENDENCIES, 11.