This report offers a comprehensive analysis of Adidas AG's business environment, focusing on its strategies, growth history, and competitive landscape. It begins with an introduction to Adidas AG, a German multinational corporation specializing in sports apparel and accessories, and its growth trajectory, including its size, product range, revenue, and profits. The report then delves into the company's marketing strategies, brands, and divisions, as well as an industry analysis highlighting its strengths, weaknesses, and key competitors like Nike and Puma. Furthermore, it examines the competition drivers and Adidas's international expansion efforts, considering factors like political and economic influences. The report concludes by summarizing Adidas AG's position in the apparel industry, its focus on both men and women, and its need to diversify brands to eliminate threats from competitors.
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