Strategic Management in Global Context: Adidas Case Study Presentation

This presentation provides a comprehensive strategic analysis of Adidas, a leading sports products company. It begins with a background of the company, including its mission, vision, values, and strategic goals, as well as financial updates. The analysis uses PESTLE to assess the political, economic, sociocultural, technological, environmental, and legal factors affecting Adidas. A SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats. Porter's Five Forces model evaluates the power of suppliers and buyers, the threat of substitutes and new entrants, and the intensity of rivalry. The presentation also addresses contemporary issues in the global business environment and proposes strategic business action plans for organizational growth, supported by a monitoring system with checkpoints and milestones. The conclusion highlights key findings and action plan execution.

Company Background
• Founded in 1924, 2nd largest in sports field
• Mission is to be the Global leader in sports
products industry with competitive edge
• Vision is innovation, design leaders, consumer
focused and global organization
• Values are performance, passion, integrity and
diversity
• Strategic goals are achieving peak in market and
deliver excellent financial outcomes
• Total revenue €21.218 billion and net income
€0.72 billion
Global Analysis
• It influences in terms of risk regarding
terrorism, battle, communalism,
globalization and frequent change in
policies
• These results both the waste of time and
money
• Low labor costs are another big issues
• Industry constantly strives for innovation in
products every month and huge customer
base.
Action Plan
• Cost reduction in manufacturing as
per economies of scale
• Redefining strategies
• Advertisement campaigns and huge
promotional events
• Increase its presence
Conclusion
• The key findings are SWOT,
• PESTLE and
• Porter’s theory.
• The action plan has been
executed
• The monitoring system is also
evaluated
Current situational analysis
SWOT
• Strength is innovation
• Weakness is lack uniqueness
• Threat is competitors
• Opportunity is using own raw materials
PORTER’s THEORY
• Power of suppliers is low of 2.6
• Power of Buyers is 2.75 for professional athletes
and normal customers
• Threat of substitutes is 3.2 relatively higher
• Threat of new entrants is 2.5 which is significant
threat to Adidas
• Rivalry is 3.8 the highest, competitors are Nike
and Puma
Monitoring system
Increase presence in market-
Clear visualizing of progress
through increasing customer
base, sales figure and huge
brand awareness worldwide
PESTLE
• Political factors are quite challenging
• Economic factors like, taxation, inflation, unemployment
and stock market not stable are the issues
• Sociocultural issues like, language, culture, race, religion,
lifestyle and buying behaviour are affecting.
• Technological factors are high in Adidas
• Environmental factors are organized
• Legal factors are all aligned with company policies and
strategies