Detailed Marketing Analysis of Adidas in the Chinese Market

This report provides a comprehensive marketing analysis of Adidas in the Chinese market. It begins with an executive summary and an introduction to Adidas, detailing its history, mission, and global presence. The report then delves into the cultural dimensions of Germany and China using Hofstede's model, highlighting similarities and differences to inform Adidas's market entry strategy. Customer profiling focuses on Adidas's target demographics and psychographics in both countries. The internal and external environments, including supply chain analysis, Porter's Five Forces, and SWOT analysis, are examined to assess Adidas's competitive position, strengths, weaknesses, opportunities, and threats in China. The analysis includes recommendations on adapting organizational policies to accommodate Chinese culture and optimize marketing strategies for the target consumer segments. The report provides a detailed overview of Adidas's operations in China, offering insights into its successes and areas for improvement.