This report examines Adidas' strategies and initiatives for building a diverse and inclusive workforce. It begins with an introduction highlighting the importance of equality and diversity in the workplace and providing background, rationale, research aim, objectives, and research questions. A literature review explores Adidas' strategies, including recruitment practices, leadership approaches, and the promotion of equality. The report defines equality and diversity, differentiating their roles in the workplace. The research methodology section details the qualitative research approach, data collection methods (primary and secondary), population, sample plan, sample size, data analysis techniques, and presentation methods. Findings from a survey of Adidas managers are presented, analyzing themes related to satisfaction with equality and diversity initiatives, communication with diverse groups, barriers to recruitment, senior management involvement, and preferred equality initiatives. The report concludes with a summary of the findings and recommendations for Adidas to further enhance its diversity and inclusion efforts.
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