Summer Sports Shoe Project: A Business Project for Adidas

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MANAGING A SUCCESSFUL BUSINESS PROJECT
A research on designing, manufacturing and marketing summer sports shoe La Huarache- a study of
Adidas

Table of Contents
INTRODUCTION............................................................................................................................. 2
Task a) Establish aims and objectives for project...........................................................................4
Project Definition.......................................................................................................................4
Project Statement......................................................................................................................4
Project Aim and Objectives........................................................................................................4
Timeframe................................................................................................................................. 5
Task b) Produce an appropriate project management plan including relevant actions.................6
Project Scope............................................................................................................................. 6
Included Scope.......................................................................................................................6
Excluded Scope...................................................................................................................... 6
Project budget and Cost............................................................................................................ 7
Quality Control...........................................................................................................................7
Communication Plan..................................................................................................................7
Project Risks...............................................................................................................................8
Project Resources...................................................................................................................... 9
Gantt chart (Time Schedule)....................................................................................................10
Work Breakdown Structure..................................................................................................... 10
Project Logbook....................................................................................................................... 11
Task c) Conduct research to general knowledge.........................................................................14
Accuracy and reliability of different research methods applied..............................................16
Task d) analysing the findings and drawing the conclusion.........................................................17
Task e) Presenting and producing the project in an appropriate manner...................................18
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Task f) Communicating the recommendations appropriately for intended audience.................23
Task g) Completing the performance review...............................................................................24
a) The success of the project and its usefulness in supporting the organizational performance
................................................................................................................................................. 24
b) My performance..................................................................................................................25
CONCLUSION............................................................................................................................... 26
REFERENCES.................................................................................................................................27
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“A research on designing, manufacturing and marketing summer sports shoe La Huarache- a
study of Adidas”
INTRODUCTION
Fashion has become an integral part of the lives of not only the women but also the men. In
early days, fashion could only be possessed by high-class people, it is been accepted by people
of different class and culture. Fashion is not limited to just clothing and apparels, it is expanded
to accessories and footwear as well. Of all the garments, footwear can be considered as the
most important to any outfit. Shoes worn by an individual is enough to solidify or tarnish the
entire character of the outfit. In today’s world, fashion in shoe leads to more versatility than
any other thing (Xiong et al., 2010). Every individual prefers to wear shoes of some sort every
day unless they stay home.
Women have more different types and kinds of shoes for every set of circumstances as
compared to men. Different colour and style shoes are required by a woman for different
occasions such as office purpose, party wear, casuals and much more. It is difficult for the
women to resist themselves from buying a new pair of shoes as they pass by shoe store (Hjort
et al., 2013). There is a famous saying that the first impression is lasting. Therefore it is crucial
for the women to focus on what type of shoe they wear alongside the accessory, unlike the
men who purchase shoes for just utilitarian need.
In the current high fashionable environment, the fashion statement is incomplete without the
matching pair of shoes (Hjort et al., 2013). It is believed that it depicts the personality of the
individual. Considering this in mind, a research project is undertaken as a project manager for
Adidas in designing and manufacturing a summer sports shoe to market it to various leading
fashion global retailers.
Adidas is a multinational company of Germany that was founded in 1924. It specialises in sports
shoe, clothing and accessories through support from approximately 57,000 employees. The USP
of the company is it is renowned and recognised around the globe as a leading manufacturer of
sports shoes, clothes and accessories that appeals to a large number of people having varied
demographics. The revenue of Adidas is €21.20 billion in 2017 as compared to €19.29 billion in
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2016. Adidas is one of the best sports apparel as well as accessories manufacturer around the
world that is present in 55 countries with over 800 independent factories in order to produce
more than 900 million sports as well as sports lifestyle products.
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Task a) Establish aims and objectives for the project
Project Definition
A project is referred to a planned set of interrelated tasks to be executed over a fixed period
within a certain cost and other limitation (Baldo et al., 2015). The project, in a broad sense, is
defined as a specific and fixed activity for generating an observable as well as a quantifiable
result under certain predetermined requirements.
Project Statement
Being a project manager at Adidas, a project is to be carried out for creating and producing a
brand new summer sport shoes to be sold to leading global fashion retailers against the
competitors and also introduce the same in an launching event for sales to the major
representative of footwear industry in the London fashion week to be held on 16th to 20th
November 2019.
Project Aim and Objectives
The project aims to design and produce the brand new summer sports shoes before 1 st
November 2019 by Adidas for marketing and selling the same to different global fashion
retailers along with the major fashion footwear industry representatives at London fashion
week.
The project objectives are:
1. To design and craft, a brand new summer sports shoe named La Huarache
2. To produce a brand new summer sports shoe named La Huarache
3. To market and sell a brand new summer sports shoe named La Huarache to global
fashion retailers and major shoe industry representatives.
The project design manager is responsible for planning to manage and implementing the
project for designing producing and marketing a new summer sports shoe.
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Timeframe
Around 10 weeks are the timeframe for completing this small-scale research. The project was
started on 4th June 2019 and completed on 11th august 2019. The growth and development of
the business project are managed and monitored by Gantt chart, work breakdown structure
and project logbook to ensure its timely completion (Baldo et al., 2015).
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Task b) Produce an appropriate project management plan including
relevant actions
Project Scope
Included Scope
The scope of the project is designing, producing and marketing a new summer sports shoe by
Adidas among the fashion footwear retailers and major industry representatives. All the
departments of the Adidas are involved in carrying out the activities, actions and process for
creating and marketing the new summer sports shoe. Qualitative and quantitative research
techniques are employed in this research together with secondary and primary data collection
sources (Alexander et al., 2015). A questionnaire survey is to be included in this project to
collect the data from a focused group. The proximate retail stores are undertaken for data
collection and meeting research aim and objectives. This project is focused on only one brand, a
new summer sports shoe.
Excluded Scope
This research project excludes the involvement of designing, producing and marketing of other
summer shoes other than a brand new summer sports shoe. It does not include any financial
activities or does not cover any geographical locations at the time of conducting the activities of
the research project (Pelizzari, 2013). It does not include any other shoe brand other than
Adidas. Also, it does not compare the creation and marketing of summer shoes or sandals with
other shoes or sandal brand.
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Project budget and Cost
Particulars Expected Costs Actual costs
incurred
Stationery material £65 £68
Assistant staff £2500 £2690
Coupons and Vouchers to participants £100 £150
IT hardware, software and networking £195 £202
Raw materials for manufacturing new
summer sports shoe
£400 £405
Machines and equipment for the design
and creation of new summer sports
shoe
£700 £795
Marketing and promotion activities £100 £110
Miscellaneous resources £200 £245
Other administrative costs £150 £164
Total £4,410 £4,829
Quality Control
This project takes into account of ethical consideration. The details of the research are given to
each participant in order to develop their interest before taking their informed consent for their
participation in the questionnaire survey (Greci et al., 2012). The research also focused on
maintaining the privacy, confidentiality and dignity of the participants of the research. The data
gathered through the survey is secured and stored in the computer protected with a password
only known to the researcher. The supervisor is requested for their guidance and support so as
to ensure the smooth conducting of research activities without any hindrance.
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Communication Plan
The researcher maintained consistent interacting with the supervisor for continuous evaluation
of the research and avoid the issue if persist. The support staffs are actively communicated to
provide the details of the research for the effective carrying out of the questionnaire survey
(Zhang et al., 2010). The research details and research findings and outcome were shared and
communicated through emails. The research outcomes were communicated to the employees
of Adidas for considering it in designing and manufacturing a comfortable and stylish product.
Description Type Delivery
method
Target
audience
Delivery frequency
Routine
report
Informational Direct Project Team,
Managers,
Supervisor
Regular
Outline
report
Informational Solo
presentation
Project Team,
Managers,
Supervisor
Half-month
Status
report
Essential Email Project Team,
Managers,
Supervisor
Once-a-month
Appraisal
report
Essential Email Project Team,
Managers,
Supervisor
Planned
Final report Essential Exhibition Project Team,
Managers,
Supervisor
On submission date
Project Risks
It is essential to manage and maintain the quality of the research for successfully meeting the
aim and objectives of the research. In case of any issue or problem, the guidance from the
supervisor is taken into consideration (Endo et al., 2012). Also, the participants must be
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delegated with the responsibility to provide their honest and sincere response in the
questionnaire survey. The budget is to be prepared considering the expected cost to carry out
the project. Also, the timely completion of the research project is to be ensured by using a work
breakdown structure and Gantt chart. One of the major risks is to take appropriate care and
consideration while designing and producing brand new summer sports shoes La Huarache so
as to maintain the quality, comfort and style.
Project Resources
All physical, financial, human and technical resources were used to accomplish the project.
Human resources include the assistant staff who support and help in collecting data from
nearby retails stores while experts were asked for their assistance in collecting and analysing
the data through questionnaire survey and other analytical tools (Sayid Mia et al., 2017). Also,
the supervisor was asked for their guidance and directions to complete the project on time. It
also includes the human resources, such as designers, crafters, manufacturers, embroiders and
other people in crafting and producing the summer sports shoe to be introduced by Adidas
among the major industry representatives for sale in London fashion week.
The physical resources include the raw materials, tools and machinery used for designing and
manufacturing summer sports shoe (Sayid Mia et al., 2017). The technical resources used in this
project are computer, peripherals and other system networks while analytical tools are Ms-
Word and Ms-Excel for analysing and presenting the data in a readable and understandable
form. Budget is prepared by including all the expected costs in completing the project which is
the most essential resources.
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Gantt chart (Time Schedule)
Establishing research aim and objectives
Preparing project management plan
Conducting secondary research for literature review
Collecting primary data using questionnaire survey
Analysis, recommendations and conclusion
Presenting and producing the project
Communicating the recommendations appropriately
Completing performance review
4-Jun
14-Jun
24-Jun
4-Jul
14-Jul
24-Jul
3-Aug
13-Aug
23-Aug
Work Breakdown Structure
Tasks Start Date Stop date Duration
Establishing research aim and
objectives
04/06/2019 11/06/2019 7
Preparing a project management
plan
12/06/2019 19/06/2019 7
Conducting secondary research for
literature review
20/06/2019 27/06/2019 7
Collecting primary data using a
questionnaire survey
28/06/2019 08/07/2019 10
Analysis, recommendations and
conclusion
09/07/2019 19/07/2019 10
Presenting and producing the project 20/07/2019 27/07/2019 7
Communicating the
recommendations appropriately
28/07/2019 04/08/2019 7
Completing performance review 05/08/2019 11/08/2019 6
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