Detailed Business Report: Adidas Summer Shoe Project Analysis

This report presents a comprehensive analysis of a business project focused on Adidas' summer shoe line. It begins with an introduction outlining the project's aim, which is to identify factors for successful summer shoe manufacturing and market advantage. The report details the project management plan, including cost analysis, scope definition, and time management considerations, along with a work breakdown structure (WBS) and Gantt chart for task organization and scheduling. The research methodology employs both qualitative and quantitative approaches, incorporating data collection through questionnaires and analysis to understand consumer behavior, preferences, and demand. The report also provides recommendations based on the data analysis and concludes with a discussion on the value of undertaking such research. The findings highlight consumer preferences, market trends, and strategic insights for Adidas to enhance its product offerings and gain a competitive edge in the summer shoe market.

MANAGING A SUCCESSFUL
BUSINESS
PROJECT/ASSIGNMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
P1. Project aim and objective.................................................................................................1
M1...........................................................................................................................................2
D1...........................................................................................................................................2
P2 Project Management plan..................................................................................................2
P3 Produce Work Breakdown Structure (WBS) and grant chart...........................................4
LO2..................................................................................................................................................7
P4 & M3. Research methods..................................................................................................7
P5 research methods to fulfil aims and objectives of the project...........................................9
M2.........................................................................................................................................19
D2.........................................................................................................................................19
LO3................................................................................................................................................20
P6 Recommendation from the result and conclusion from the data analysis.......................20
LO4................................................................................................................................................21
P7 Explain value to undertake the research..........................................................................21
M4.........................................................................................................................................22
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23
APPENDIX....................................................................................................................................24
Questionnaire........................................................................................................................24
Project log book....................................................................................................................25

INDEX OF TABLES
Table 1activities...............................................................................................................................4
Table 2 age group to be targeted......................................................................................................7
Table 3Preference like to wear in summer......................................................................................8
Table 4people are willing to buy Adidas trendy shoes....................................................................9
Table 5company should manufacture cost efficient products.......................................................10
Table 6material should be preferred in summer............................................................................11
Table 7what should be the price band...........................................................................................12
Table 8how many pairs costumer carry.........................................................................................12
Table 9quality matter in summer shoes.........................................................................................13
Table 10people are ready to pay high price for high quality summer shoes.................................14
Table 11What do you look first in a shoe in term of quality.........................................................15

INDEX OF FIGURE
Figure 1..........................................................................................................................................10
Figure 2..........................................................................................................................................11
Figure 3..........................................................................................................................................12
Figure 4..........................................................................................................................................13
Figure 5..........................................................................................................................................14
Figure 6..........................................................................................................................................15
Figure 7..........................................................................................................................................16
Figure 8..........................................................................................................................................17
Figure 9..........................................................................................................................................18
Figure 10........................................................................................................................................19

INTRODUCTION
Globalisation is a process in which business is being diversified at the global stage. It is a
free movement of goods and services across the world in a seamless and integrated manner
(Hirst, Thompson and Bromley, 2015). The research report is based on Adidas. It is based in
Herzogenaurach, that designs and manufactures shoes, clothing and accessories. .This report
highlights the aim and objectives of the project. Further this report highlights project
management plan, Gantt chart and Work breakdown structure. This report highlights the small
research by implementing qualitative and quantitative research approaches. Further this report
shows data collection using appropriate tools and technique with the recommendation on the
basis of data collection. Lastly the report highlights values of undertaking research.
LO1
P1. Project aim and objective
Project definition
Demand for summer shoes has seen a very good rise the last few years because of the
awareness of the product is successfully promoted in the global market. It is a product which is
not easily available in the market. In order to manufacture summer shoes women should be
considered while manufacturing as women used to drive 70-80% of the purchasing in market
which will be beneficial for the company to focus on production of women summer shoes. A
product with a multiple usage which can be used in multiple occasions like office, party days,
walking and sports. This is because a consumer looks for a product with multiple usage and
preference is being given to a product like summer shoes (Kumar, 2019).
Problem statement
It is being observed that consumers don't change there brand so easily, it is difficult for them for
changing their brand preference which may impact the performance of the product in market for
which the company have to give the best marketing strategy to promote the awareness of the
product to consumers.
Project strategy
Use of primary and secondary data is helpful in getting in-depth information about topic
and obtaining best results.
1

Aim
To identify factors that are required to be considered by fashion firm at the time of
manufacturing and selling new summer shoe for gaining competitive advantage: A study on
Adidas
Objectives
 To understand concept of consumer behaviour
 To determine factor that may increase demand of summer shoe by 30% till the end of
2019
 To explain relationship between effective manufacturing of summer shoe and competitive
advantage of company
M1
Project management plan is the planning process which ensure that overall aim can be
achieved. It ensures involves correct activities, managing risk and resources so that entire
project can get completed on time. It will complete in eight weeks and scholar will monitor
the progress of project continuously (Ong, Wang and Zainon, 2016).
D1
Project management process ensure scheduling task properly and managing resources
well in order to accomplish the research project successfully. If planning is not correct and tasks
is not divided properly then individual may get fail to complete it on time. In the present study
scholar applies interpretivism philosophy, inductive research approach, primary data collection
tiool which is questionnaire, random sampling method. All these techniques are helpful in
carrying out qualitative research projects (Fletcher, 2017).
P2 Project Management plan
Project management plan is a written document which describe every phase of business
operations. it includes initiation, plan, execution, monitoring and controlling. Proper planning
helps in the successful management of all the operational performed in the organisation. it is
necessary for every project manager to incorporate cost, scope, time, quality, communication,
resource for the planning of the project (Flick, 2015). It is duty of the project manager to align all
the business activities so that whole operation can be finished on time.
2

Cost:-cost id the one of the most important aspect that should be consider while managing or
formatting a project. Managers have to take care that cost should be managed. For that managers
have to allocate funds in effective way that should reduce cost and increase efficiency of the
project. for the Adidas cost will be incurred on the manufacturing of the summer shoes. It will
bear a huge cost in manufacturing of the summer shoe (Bresler and Stake, 2017).
Items Cost
Permission from library 20 Pound
Recording 45 Pound
Oyster 20 Pound
Printing of questionnaire 10 Pound
Total 95 Pound
Scope:-this project have high scope in future because demand of summer shoe is going to
increase. Scope is the positive aspects of a project that should help to development of the product
in the market. The quality of product also increase the demand of the shoes. After launching of
the product it will increase its sale of the product and revenue of the product. Firm have scope of
the lunch new product summer shoes with the new and attractive looks (Fletcher, 2017). This
project has huge scope, as company will be able to design and manufacture satisfactory shoes
which may attract more consumers towards the firm. This will help in raising profit of the firm to
great extent. Apart from this, other researchers will get brief idea about this topic and they will
be able to conduct such kind of studies on same topic in the future again.
Money, email address, laptop, paper are included in included scope. Whereas supervisors,
cleaners, team leaders are included in excluded scope.
Time:- managers have to take time for the project. Mangers have to divide the task in sub task
for the effective and efficient utilization of the resources. Task division help to perform work of
time and in budget. And for the manufacturing of product it will take 12 weeks to be completed
all the sub task.
Quality:- it is an important part of the project, without good quality product will not survive in
the competition. Researcher should ensure that product is qualitative and its is accordingly to the
plan and mark (Flick, 2015). For the betterment of the quality Adidas can use new technology
and help of the researcher for the improvement of quality of the products
3

Communication:- There must be a proper communication between the team members and project
manager and also with the quality team. It reduces the chances of the errors and create better
coordination among which help to finish task on time. If the researcher and manager of Adidas
will communicate to each other than it will help them to get work done without conflicts.
Resources:-of the successful completion of the work researcher should be ensure that the
effective, efficient and optimum utilisation of resources. Optimum utilisation helps to decrease
the cost and increase effectiveness (Flick, 2015). Communication will be done by email with all
stakeholders.
Risk
Fear of failure, insufficient funds, lack of human resource are major risk in this project
P3 Produce Work Breakdown Structure (WBS) and grant chart
Work break down structure
it is a graphical presentation of the task divided by the leaders of managers. Or in other
words it can be say that the dividing the whole task in small manageable section that can be
easily performed by the teams and employees. The project management body of knowledge
describe the work break down structure as “ the work management is a structure which is formed
by the managers in manageable chunks that can be performed by the project team in easily on
time and it can save the cost and efficient utilisation of resource”. The project team divide the
work according to major functional deliverables and the sub-deliverables. This will help
employer to get work done in the small parts. The WBS is helps to complete Complex task in the
easiest way (Gantt, 2015).
4

Gantt chart
A Gantt chart is a graphical presentation of the project schedule. It is says clearly the start date of
the project and the completion date of a project. And it also shows the which work will be done
on what date. This is very useful in planning of the project and defining the sequence of a task
that which part of work is done after the what task. This chart is used to managing all size and
types of the projects (Ong, Wang and Zainon, 2016). This cart is using for the completion of all
types of the work that are to be done in the organisation. Gantt chart is useful for the project
which have a schedule of performing work. In the shoe making the Gantt chart is divided task in
duration of 12 weeks (Gantt, 2015).
Table 1activities
Activities We
ek 1
Wee
k 2
Wee
k 3
Wee
k 4
Week
5
Week
6
Week
7
Week
8
Week
9
Week
10
Week
11
Week
12
Meeting
with
manageme
nt
Establishin
5

g budget
Determinin
g shoe
Assign task
Research
Reading
journals
Competitio
n analyses
Questionna
ire
(Primary &
secondary)
Analyses
Qualitative
Quantitativ
e
Launch of
product
Shoe
design
Launch
event
Signed off
Product
review
6

Feedback
LO2
P4 & M3. Research methods
Research methodology is a systematic plan used for conducting research. It is a tool that
helps an organisation in conducting the operations in a smoother manner. There are various
techniques which can be used in carrying out the investigation in a proper manner. It is being
essential for the researcher to evaluate the type of study and accordingly an individual needs to
implement methods to complete project (Bresler and Stake, 2017). The research was conducted
in systematic manner, primary source of data collection that is questionnaire was used to gather
information about research topic. In order to conduct present study scholar has taken assistance
of qualitative research style, individual has involved theories and models in order to improve
understanding about topic and getting valid results.
Customers of Adidas are the target population for this investigation. Questionnaire was
administrated by email.
Researcher has prepared themes and have form graphs so show the results. No analytical
technique has been used in this study. 20 customers were involved in this investigation as
sample. Researcher has used both qualitative and quantitative method. As percentage has been
calculated on responses of all answers.
Tools and techniques of research methodology are as following:
 Research Philosophy: It refers to the methods and mode used in collecting information by
a researcher is known as research philosophy. There are majorly two classifications of
the philosophies which are used for different research project types are Interpretivism and
positivism. Interpretivism philosophy focuses on all the qualitative aspects and it involves
implementation of theories and models. Whereas positivism refers to method focusing
majorly on hypothesis formulation for the researching of the topic. Interpretivism is a
method which helps in accumulation of facts and figures which are relating to human
tendency and generating actual and real figures and data (Fletcher, 2017). Interpretivism
philosophy is being used for conducting the present research. With the use of this
philosophy, research was being facilitated in collection of qualitative data regarding the
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summer shoe collection which helped in gaining the knowledge and requirement of
summer shoe market in different areas.
 Research Approach: It is necessary to determine the manner in which the research shall
be conducted. There are basically two ways of conducting research. Inductive approach
and deductive approach. Inductive approach refers to a approach in which involvement of
implementation of models is being used rather than formulation of hypothesis for
conducting the research (Flick, 2015). This is being used where interpretive philosophy is
being done. On the other hand deductive approach is a technique where there is
hypothesis formulated by the researcher. This is usually being applied on those reports
which involves positivism philosophy. Since a researcher is basically assessing facts
rather than figures, the approach is that which is suitable for evaluation of qualitative
data. Hence, the researcher is using inductive approach for the evaluation of data.
 Research Design: Descriptive research, Exploratory research and casual research are
three different categories involved in research design from which researches are being
conducted. Descriptive research consist of studies of characteristics of the population
which involves techniques such as observation method, survey and case study analysis
rather than formulation of hypothesis (Gantt, 2015). Descriptive research design is being
used in this report to conduct the study and outline the method in which research is going
to be conducted. This will facilitate the researcher in analysing the comfort level of
summer shoes which are being produced by Adidas for its summer collection and it will
help in determining the impact on the buying behaviour of the customers targeted. This
method is being useful in conducting the research as per the required aims and objectives
which are being formulated.
 Sampling: The process in which selection of samples which are relevant for conducting
the study out of the whole population is known as sampling. It must be selected in a
precise manner for analysing correct conclusion and findings. For the present study,
random sampling method is being used by the researcher. This method involves
collection of samples randomly for the research and it doesn't have any criteria for the
collection of samples which results in removal of bias selection of samples. In the present
report there are 20 samples that are being collected (Kumar, 2019).
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