Detailed Business Report: Adidas Summer Shoe Project Analysis

This report presents a comprehensive analysis of a business project focused on Adidas' summer shoe line. It begins with an introduction outlining the project's aim, which is to identify factors for successful summer shoe manufacturing and market advantage. The report details the project management plan, including cost analysis, scope definition, and time management considerations, along with a work breakdown structure (WBS) and Gantt chart for task organization and scheduling. The research methodology employs both qualitative and quantitative approaches, incorporating data collection through questionnaires and analysis to understand consumer behavior, preferences, and demand. The report also provides recommendations based on the data analysis and concludes with a discussion on the value of undertaking such research. The findings highlight consumer preferences, market trends, and strategic insights for Adidas to enhance its product offerings and gain a competitive edge in the summer shoe market.

MANAGING A SUCCESSFUL
BUSINESS
PROJECT/ASSIGNMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
P1. Project aim and objective.................................................................................................1
M1...........................................................................................................................................2
D1...........................................................................................................................................2
P2 Project Management plan..................................................................................................2
P3 Produce Work Breakdown Structure (WBS) and grant chart...........................................4
LO2..................................................................................................................................................7
P4 & M3. Research methods..................................................................................................7
P5 research methods to fulfil aims and objectives of the project...........................................9
M2.........................................................................................................................................19
D2.........................................................................................................................................19
LO3................................................................................................................................................20
P6 Recommendation from the result and conclusion from the data analysis.......................20
LO4................................................................................................................................................21
P7 Explain value to undertake the research..........................................................................21
M4.........................................................................................................................................22
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23
APPENDIX....................................................................................................................................24
Questionnaire........................................................................................................................24
Project log book....................................................................................................................25

INDEX OF TABLES
Table 1activities...............................................................................................................................4
Table 2 age group to be targeted......................................................................................................7
Table 3Preference like to wear in summer......................................................................................8
Table 4people are willing to buy Adidas trendy shoes....................................................................9
Table 5company should manufacture cost efficient products.......................................................10
Table 6material should be preferred in summer............................................................................11
Table 7what should be the price band...........................................................................................12
Table 8how many pairs costumer carry.........................................................................................12
Table 9quality matter in summer shoes.........................................................................................13
Table 10people are ready to pay high price for high quality summer shoes.................................14
Table 11What do you look first in a shoe in term of quality.........................................................15

INDEX OF FIGURE
Figure 1..........................................................................................................................................10
Figure 2..........................................................................................................................................11
Figure 3..........................................................................................................................................12
Figure 4..........................................................................................................................................13
Figure 5..........................................................................................................................................14
Figure 6..........................................................................................................................................15
Figure 7..........................................................................................................................................16
Figure 8..........................................................................................................................................17
Figure 9..........................................................................................................................................18
Figure 10........................................................................................................................................19

INTRODUCTION
Globalisation is a process in which business is being diversified at the global stage. It is a
free movement of goods and services across the world in a seamless and integrated manner
(Hirst, Thompson and Bromley, 2015). The research report is based on Adidas. It is based in
Herzogenaurach, that designs and manufactures shoes, clothing and accessories. .This report
highlights the aim and objectives of the project. Further this report highlights project
management plan, Gantt chart and Work breakdown structure. This report highlights the small
research by implementing qualitative and quantitative research approaches. Further this report
shows data collection using appropriate tools and technique with the recommendation on the
basis of data collection. Lastly the report highlights values of undertaking research.
LO1
P1. Project aim and objective
Project definition
Demand for summer shoes has seen a very good rise the last few years because of the
awareness of the product is successfully promoted in the global market. It is a product which is
not easily available in the market. In order to manufacture summer shoes women should be
considered while manufacturing as women used to drive 70-80% of the purchasing in market
which will be beneficial for the company to focus on production of women summer shoes. A
product with a multiple usage which can be used in multiple occasions like office, party days,
walking and sports. This is because a consumer looks for a product with multiple usage and
preference is being given to a product like summer shoes (Kumar, 2019).
Problem statement
It is being observed that consumers don't change there brand so easily, it is difficult for them for
changing their brand preference which may impact the performance of the product in market for
which the company have to give the best marketing strategy to promote the awareness of the
product to consumers.
Project strategy
Use of primary and secondary data is helpful in getting in-depth information about topic
and obtaining best results.
1

Aim
To identify factors that are required to be considered by fashion firm at the time of
manufacturing and selling new summer shoe for gaining competitive advantage: A study on
Adidas
Objectives
 To understand concept of consumer behaviour
 To determine factor that may increase demand of summer shoe by 30% till the end of
2019
 To explain relationship between effective manufacturing of summer shoe and competitive
advantage of company
M1
Project management plan is the planning process which ensure that overall aim can be
achieved. It ensures involves correct activities, managing risk and resources so that entire
project can get completed on time. It will complete in eight weeks and scholar will monitor
the progress of project continuously (Ong, Wang and Zainon, 2016).
D1
Project management process ensure scheduling task properly and managing resources
well in order to accomplish the research project successfully. If planning is not correct and tasks
is not divided properly then individual may get fail to complete it on time. In the present study
scholar applies interpretivism philosophy, inductive research approach, primary data collection
tiool which is questionnaire, random sampling method. All these techniques are helpful in
carrying out qualitative research projects (Fletcher, 2017).
P2 Project Management plan
Project management plan is a written document which describe every phase of business
operations. it includes initiation, plan, execution, monitoring and controlling. Proper planning
helps in the successful management of all the operational performed in the organisation. it is
necessary for every project manager to incorporate cost, scope, time, quality, communication,
resource for the planning of the project (Flick, 2015). It is duty of the project manager to align all
the business activities so that whole operation can be finished on time.
2

Cost:-cost id the one of the most important aspect that should be consider while managing or
formatting a project. Managers have to take care that cost should be managed. For that managers
have to allocate funds in effective way that should reduce cost and increase efficiency of the
project. for the Adidas cost will be incurred on the manufacturing of the summer shoes. It will
bear a huge cost in manufacturing of the summer shoe (Bresler and Stake, 2017).
Items Cost
Permission from library 20 Pound
Recording 45 Pound
Oyster 20 Pound
Printing of questionnaire 10 Pound
Total 95 Pound
Scope:-this project have high scope in future because demand of summer shoe is going to
increase. Scope is the positive aspects of a project that should help to development of the product
in the market. The quality of product also increase the demand of the shoes. After launching of
the product it will increase its sale of the product and revenue of the product. Firm have scope of
the lunch new product summer shoes with the new and attractive looks (Fletcher, 2017). This
project has huge scope, as company will be able to design and manufacture satisfactory shoes
which may attract more consumers towards the firm. This will help in raising profit of the firm to
great extent. Apart from this, other researchers will get brief idea about this topic and they will
be able to conduct such kind of studies on same topic in the future again.
Money, email address, laptop, paper are included in included scope. Whereas supervisors,
cleaners, team leaders are included in excluded scope.
Time:- managers have to take time for the project. Mangers have to divide the task in sub task
for the effective and efficient utilization of the resources. Task division help to perform work of
time and in budget. And for the manufacturing of product it will take 12 weeks to be completed
all the sub task.
Quality:- it is an important part of the project, without good quality product will not survive in
the competition. Researcher should ensure that product is qualitative and its is accordingly to the
plan and mark (Flick, 2015). For the betterment of the quality Adidas can use new technology
and help of the researcher for the improvement of quality of the products
3

Communication:- There must be a proper communication between the team members and project
manager and also with the quality team. It reduces the chances of the errors and create better
coordination among which help to finish task on time. If the researcher and manager of Adidas
will communicate to each other than it will help them to get work done without conflicts.
Resources:-of the successful completion of the work researcher should be ensure that the
effective, efficient and optimum utilisation of resources. Optimum utilisation helps to decrease
the cost and increase effectiveness (Flick, 2015). Communication will be done by email with all
stakeholders.
Risk
Fear of failure, insufficient funds, lack of human resource are major risk in this project
P3 Produce Work Breakdown Structure (WBS) and grant chart
Work break down structure
it is a graphical presentation of the task divided by the leaders of managers. Or in other
words it can be say that the dividing the whole task in small manageable section that can be
easily performed by the teams and employees. The project management body of knowledge
describe the work break down structure as “ the work management is a structure which is formed
by the managers in manageable chunks that can be performed by the project team in easily on
time and it can save the cost and efficient utilisation of resource”. The project team divide the
work according to major functional deliverables and the sub-deliverables. This will help
employer to get work done in the small parts. The WBS is helps to complete Complex task in the
easiest way (Gantt, 2015).
4

Gantt chart
A Gantt chart is a graphical presentation of the project schedule. It is says clearly the start date of
the project and the completion date of a project. And it also shows the which work will be done
on what date. This is very useful in planning of the project and defining the sequence of a task
that which part of work is done after the what task. This chart is used to managing all size and
types of the projects (Ong, Wang and Zainon, 2016). This cart is using for the completion of all
types of the work that are to be done in the organisation. Gantt chart is useful for the project
which have a schedule of performing work. In the shoe making the Gantt chart is divided task in
duration of 12 weeks (Gantt, 2015).
Table 1activities
Activities We
ek 1
Wee
k 2
Wee
k 3
Wee
k 4
Week
5
Week
6
Week
7
Week
8
Week
9
Week
10
Week
11
Week
12
Meeting
with
manageme
nt
Establishin
5

g budget
Determinin
g shoe
Assign task
Research
Reading
journals
Competitio
n analyses
Questionna
ire
(Primary &
secondary)
Analyses
Qualitative
Quantitativ
e
Launch of
product
Shoe
design
Launch
event
Signed off
Product
review
6

Feedback
LO2
P4 & M3. Research methods
Research methodology is a systematic plan used for conducting research. It is a tool that
helps an organisation in conducting the operations in a smoother manner. There are various
techniques which can be used in carrying out the investigation in a proper manner. It is being
essential for the researcher to evaluate the type of study and accordingly an individual needs to
implement methods to complete project (Bresler and Stake, 2017). The research was conducted
in systematic manner, primary source of data collection that is questionnaire was used to gather
information about research topic. In order to conduct present study scholar has taken assistance
of qualitative research style, individual has involved theories and models in order to improve
understanding about topic and getting valid results.
Customers of Adidas are the target population for this investigation. Questionnaire was
administrated by email.
Researcher has prepared themes and have form graphs so show the results. No analytical
technique has been used in this study. 20 customers were involved in this investigation as
sample. Researcher has used both qualitative and quantitative method. As percentage has been
calculated on responses of all answers.
Tools and techniques of research methodology are as following:
 Research Philosophy: It refers to the methods and mode used in collecting information by
a researcher is known as research philosophy. There are majorly two classifications of
the philosophies which are used for different research project types are Interpretivism and
positivism. Interpretivism philosophy focuses on all the qualitative aspects and it involves
implementation of theories and models. Whereas positivism refers to method focusing
majorly on hypothesis formulation for the researching of the topic. Interpretivism is a
method which helps in accumulation of facts and figures which are relating to human
tendency and generating actual and real figures and data (Fletcher, 2017). Interpretivism
philosophy is being used for conducting the present research. With the use of this
philosophy, research was being facilitated in collection of qualitative data regarding the
7

summer shoe collection which helped in gaining the knowledge and requirement of
summer shoe market in different areas.
 Research Approach: It is necessary to determine the manner in which the research shall
be conducted. There are basically two ways of conducting research. Inductive approach
and deductive approach. Inductive approach refers to a approach in which involvement of
implementation of models is being used rather than formulation of hypothesis for
conducting the research (Flick, 2015). This is being used where interpretive philosophy is
being done. On the other hand deductive approach is a technique where there is
hypothesis formulated by the researcher. This is usually being applied on those reports
which involves positivism philosophy. Since a researcher is basically assessing facts
rather than figures, the approach is that which is suitable for evaluation of qualitative
data. Hence, the researcher is using inductive approach for the evaluation of data.
 Research Design: Descriptive research, Exploratory research and casual research are
three different categories involved in research design from which researches are being
conducted. Descriptive research consist of studies of characteristics of the population
which involves techniques such as observation method, survey and case study analysis
rather than formulation of hypothesis (Gantt, 2015). Descriptive research design is being
used in this report to conduct the study and outline the method in which research is going
to be conducted. This will facilitate the researcher in analysing the comfort level of
summer shoes which are being produced by Adidas for its summer collection and it will
help in determining the impact on the buying behaviour of the customers targeted. This
method is being useful in conducting the research as per the required aims and objectives
which are being formulated.
 Sampling: The process in which selection of samples which are relevant for conducting
the study out of the whole population is known as sampling. It must be selected in a
precise manner for analysing correct conclusion and findings. For the present study,
random sampling method is being used by the researcher. This method involves
collection of samples randomly for the research and it doesn't have any criteria for the
collection of samples which results in removal of bias selection of samples. In the present
report there are 20 samples that are being collected (Kumar, 2019).
8

 Data Collection: The major part of conducting research is collection of those facts and
figures that is the information which is relevant for carrying out of the research and
formulate relevant conclusions and findings. The data collected by a researcher should be
both relevant and meaningful. There are two sources for collection of that i.e. primary
and secondary method of data collection. Primary data consist of all the relevant data
which is being generated by researcher himself by interaction with the sample consumers
selected by the researcher (Mackey and Gass, 2015). For collection of data interview,
questionnaire, etc are the methods which are being used. Secondary method of data
collection involves study of data which is already being researched before which is
relevant to the study. It involves the study of data which is already analysed which
consists study of books, journals and websites which are relevant to research. In the
present research both the methods of data collection are being used for conducting the
research.
 Data Analysis: After all the relevant data is being collected by conducting the research, a
systematic study is being conducted for analysing the data which is being collected by the
researcher for making the relevant conclusions. In the report, researcher has used
thematic analysisLO3 technique for presenting the information in an effective manner.
Thematic analysis consist of formulation of the different themes for analysing the
information collected by breaking it down into several parts for building up tables and
charts for interpretation which facilitates in forming conclusions and recommendations
(Milanovic, 2016).
 Ethical Consideration: It is the crucial element for carrying out the present research so
that the impact can be determined about the need of summer shoes by analysing the
consumer behaviour of the targeted customers. It involves the declaration that the
researcher did not force them to speak on a particular topic or prioritize any one factor
over any other factor. Lastly, declaration that the research is being originally made and it
is not being copied from anywhere else (Steger, 2017).
P5 research methods to fulfil aims and objectives of the project
Questionnaire analyses
Theme: 1 age group to be targeted
9

Table 2 age group to be targeted
Age group frequency Respondents %
18-25 4 20%
25-30 11 55%
30-40 5 25%
Figure 1
Interpretation:- after going through the above states it has been interpreted that company need to
adopt marketing strategies for attracting the age group of 25 to 30 years costumer because
majority of the public is from this group. For that company can provide the information of
multiple use of the shoes that can attract more and more no. of costumers. Which helps to
increase the sales and the profitability of the firm. It assists to cover more number of public.
Theme 2 Preference like to wear in summer
Table 3Preference like to wear in summer
footwear's Frequency respondents
Sandals 4 20%
Shoes 11 55%
10

Slipper 5 25%
Figure 2
Interpretation:- from the above data it can be interpreted that there are more no. of people who
preferred to wear summer shoes so that company can manufacture the shoe and it will be sustain
in the market. Company can make this kind of product and sale that to market cause it shows that
there are 11 people out of 20 who preferred summer shoe to wear. So it helps to get more profit
for the organisation. Company also adopt new marketing strategies to promote the summer shoe,
it can give the details of the product, its quality and durability which attract the costumers.
Theme 3 people are willing to buy Adidas trendy shoes
Table 4people are willing to buy Adidas trendy shoes
Yes 12 60%
No 8 40%
11

Figure 3
Adidas can launch the new trendy collection in the summer shoe, as researcher knows already
the age group targeted in 25-30 and group of people like the trendy products. Above table also
shows 60% persons like the trendy products than company can manufacture on section of trendy
product that can attract the young youth to purchase the fancy and trendy products. Researcher
should suggest that the age group firm is trying are the person who go with the style, show off
and publicity and this will encourage them to buy trendy products. It also increases the range of
products for the costumers and costumer base of the organisation.
Theme 4 company should manufacture cost efficient products
Table 5company should manufacture cost efficient products
Yes 16 80%
No 4 20%
12

Figure 4
Interpretation:- from the above given data in can be interpreted that company can manufacture
low cost products that can be easily affordable by the costumers. Because there are costumer
bases of 25 to 30 years age group and this group of people generally don't have much money that
can they afford the high price products. If firm can produce the low cost product than it can
attract those peoples who are not able to purchase high range products. In the above table it
clearly shows that the people who want the low rate product are 16 out of 20.
Theme 5 material should be preferred in summer
Table 6material should be preferred in summer
Leather 3 15%
Fabric 11 55%
Mixed 6 30%
13

Figure 5
Interpretation:- from the given data it can be interpreted that there are more number of costumer
who preferred fabric shoes in summers just because the in summer season wearing leather shoes
can sweat and smell from the shoes but the fabric shoes are comfortable in summers more than
the leather one. People also use the mixed material shoes but they prefer fabric shoes more. It
also shows in the above table that 11 our the 20 person are going for the fabric shoes inb the
summer
Theme 6 what should be the price band
Table 7what should be the price band
Less than
1000
6 30%
1000-2000 10 50%
2000-3000 3 15%
More than
3000
1 5%
14

Figure 6
Interpretation:- price range is the biggest factor the in the selling of the product this id the most
important factor of the product that should be consider while the deciding the manufacturing of
the shoes. Price of product should be logical and it should be not so much high that every
consumer should not afford that and also it should not be so much low that firm have to bear the
loss. According to the survey people the most affordable price for the costumers is in between
1000 to 2000 so that costumers can easily afford them and able to buy them
Theme 7 how many pairs costumer carry
Table 8how many pairs costumer carry
From 1 to 5 14 70%
5 to 10 2 10%
10 to 15 3 15%
More than 15 1 5%
15

Figure 7
Interpretation:- from the above data in can be interpreted that many of the costumers are carry
only 1 to 5 pairs of shoes. So that firm try to sale the products should be easily affordable bye the
consumers so that they can afford more no. of pair of shoes.
Theme 8: Does quality matter in summer shoes
Table 9quality matter in summer shoes
Yes 90%
No 10%
16

Figure 8
Interpretation: From the above graph it is shown that most of the peoplelike to spend for quality
shoes,they give value to quality more than price.
Theme9: Do you agree that people are ready to pay high price for high quality summer shoes
Table 10people are ready to pay high price for high quality summer shoes
Strongly agree 65%
Agree 10%
Disagree 15%
Strongly disagree 10%
17

Figure 9
Interpretation: Above table shown that people are ready to pay high prices for high quality
summer shoes.
Theme 10: What do you look first in a shoe in term of quality
Table 11What do you look first in a shoe in term of quality
Comfort 70%
Design of shoe 10%
Cost 15%
material 5%
18

Figure 10
Interpretation: It can be interpreted that conform is the major element that looks by person while
measuring quality of any summer shoe. If it is comfortable then people will buy it for sure.
Things that encourage people to buy new summer shoe
Factors Impact on buying behaviour of consumers
Quality Consumers like to buy high quality summer
shoes because they want trendy and unique
summer foot wear that may give the amazing
experience. By this way they will buy such
quality items soon.
Design Designing of shoe matters to some extent,
when it comes to trendy or fashionable shoes
that design matter and influence buying
behaviour of consumers but if it is ordinary
summer shoe then does not really influence
purchase behaviour of consumers.
Price This is major factor and influence buying
behaviour or manufacturing of shoe greatly.
19

M2
Use of interpretivism research philosophy is appropriate, as by using theories and
involving human being scholar will be able to conduct study on this topic easily. This will
improve understanding of investigator or effectively. Inductive research approach will make
study simple and individual will be able to get answers without involving any complex
calculations. Use of random sampling is reliable approach because this helps in minimising
biasness hence accurate results can be obtained. Thematic analyses helps in evaluating data
properly and presenting it is effective manner.
D2
If scholar had used deductive then individual would have to involve complex calculations
such as mean, mode, standard deviation which may make this project little complicated. Hence
use of inductive is great option because this would conduct investigation in systematic manner
by using theories. Use of random sampling is great method because it enhances clarity but if
scholar had used non probability sampling methods then it may consume more time to get the
right respondent. Furthermore, if scholar had used SPSS for data analyses then it would be
complicated and time consuming hence use of thematic is better.
LO3
P6 Recommendation from the result and conclusion from the data analysis
Recommendation
From the analysis it can be recommend that the Adidas should be emphasis on the 25-30
years age group because the main costumer base of Adidas is this age group peoples. And
company have to emphasis on the promotion of product to this age group of persons, so that
company increases its sales. It also can be recommended that company can launch some trendy
shoes that can attack the young age persons and it also increases the range of the products of the
company. Adidas also launch summer shoe which can be comfortable for the young age
generation and old age generation to which help to boost the sales. As it knows that Adidas
product are costly and not every can afford its products, to solve this problem firm can some mid
range and low cost footwear's so that every one can afford the Adidas shoes/ above all
recommendation will help to increase sale, profitability and costumer base and loyalty towards
the organisation. Adidas have the strong command over the quality of the products but it need to
improve the trends and designs of the products so that it can attract its costumers.
20

Adidas should design its summer shoes by considering comfort level of people and its
designing must be trendy so that people take interest in buying such kind of products. It would
help in attracting buyers and making them positive towards the brand.
findings
From the above study it can be concluded that Adidas can launch the new product with
the above recommended changes this will help it gets its product in demand, because this will
fulfil the need of all the categories of the consumers. If it launches the product in mid range price
and a comfortable product than consumers will more demand for the same product. This will
help to increase sales and profitability of the firm. It is identified that quality, price are essential
factors that must be considered by company while manufacturing any kind of summer shoes. For
gaining competitive advantage it has to always consider needs of target audience.
LO4
P7 Explain value to undertake the research
This report will help Adidas to understand the need of the summer shoe in the market,
this will also help the to get the analysis that at what price range product should be launched and
what will the material of the product. I have communicated with respondents while conducting
questionnaire which has improved by coordination capabilities. It also increase my working
experience on the project. While working on the project I learn the how to do research in the
market. How to collect interviews of the respondents and how to talk to them, how to
convenience them to give interviews. I will have to take support of face to face meeting with all
respondents which will help in knowing more about my body language and I would be able to
improve my this skill. Also for the further development of the skills I will works on the project
so that it increase my skills. I have set priorities of task and it has been scheduled properly. I
learnt how to manage the time according to the time by doing this project. I learn that he divide
the whole task in small parts so that it can be completed in time without any hesitation. I can
closely monitor each activity in order to ensure task is going to complete on time or not. Further
if I will get the chance to do the similar project than I will do it on time and use all the skills I
learnt from this assignment
My confidence have been build up, now I am able to present my self with confidence in
front of my seniors. Earlier to that my presentation capability was very bad because I felt so
nervous which has created problem for me. Apart from this, my research skill has been
21

improved, I got to know various research methods that are helpful in getting quality results.
Apart from this, I learnt how an effective research can be done and how scholar can get reliable
results. In the future I would be able to conduct research more effectively.
M4
While carrying out this research project scholar has learnt many things, this has improved
communication and technical skill of researcher. The applied process and planning of
investigator was great and appropriate as individual has completed this project on time. Apart
from this there was no issue of over costing or delay. But in the future researcher should use
deductive approach and has to take assistance of SPSS to evaluate data and finding results. This
might give more authentic outcome to scholar. I learnt about factors that may be considered by
companies while making summer shoes and also I learnt about various research methods that
would be helpful for me in conducting any other research project in the future.
CONCLUSION
From the above study it can be concluded Adidas should launch the new shoes in the market
it will helpful to them for making profit. Companies have to consider price, quality on priority in
order to design and manufacturing the most demanding summer shoes. This would be better for
the firm in gaining competitive advantage and sustaining in market for longer duration. Use of
correct research methodology support in analysing data properly and reach to reliable end results.
Adequate project planning is helpful lin managing project well and completing it on time.
22

REFERENCES
Books and Journals
Bresler, L. & Stake, R. E., (2017). Qualitative research methodology in music education. In
Critical Essays in Music Education (pp. 113-128). Routledge.
Fletcher, A. J., (2017). Applying critical realism in qualitative research: methodology meets
method. International Journal of Social Research Methodology. 20(2). pp.181-194.
Flick, U., (2015). Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Gantt, H., (2015). Gantt chart.
Hirst, P., Thompson, G. & Bromley, S., (2015). Globalization in question. John Wiley & Sons.
Kumar, R., (2019). Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Mackey, A. & Gass, S. M., (2015). Second language research: Methodology and design.
Routledge.
Milanovic, B., (2016). Global inequality: A new approach for the age of globalization. Harvard
University Press.
Ong, H. Y., Wang, C. & Zainon, N., (2016). Integrated earned value Gantt chart (EV-Gantt) tool
for project portfolio planning and monitoring optimization. Engineering Management
Journal. 28(1). pp.39-53.
Steger, M. B., (2017). Globalization: A very short introduction (Vol. 86). Oxford University
Press.
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APPENDIX
Questionnaire
How old you are?
 18-25
 25-30
 30-40
What do you like to wear in summer?
 Sandals
 shoes
 slippers
If Adidas offer you trendy shoes in summer will you able buy or not?
 Yes
 no
What you think company should manufacture the cost efficient products?
 Yes
 no
What type of material made shoes you prefer to wear in summer?
 Leather
 fabric
 mixed
How much you can spend to purchase a pair of summer shoes?
 Less than 1000
 1000-2000
 2000-3000
 more than 3000
How many pairs of summers shoes you carry?
 1-5
 5-8
 8-10
 more than 10
Does quality matter in summer shoes
24

 Yes
 No
Do you think people are ready to pay high price for high quality summer shoes?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
What do you look first in a shoe in term of quality?
 Comfort
 Cost
 Design
Project log book
Week 1 Date Updation on weekly research
1 1 April 2019 At that time, I have selected
my research topic and have set
my mind to conduct this
research.
2 7 April 2019 Library session was conducted
and my authority has advised
me to search about this topic
online
3 15 April 2019 I have prepared structured on
entire study and also find
some books and journals to
develop my understanding
about topic.
4 22Aprial 2019 Project proposal form has
been prepared and adequate
data has been collected.
5 29 April 2019 Risk have been identified and
measures have been taken to
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