Adidas Marketing Campaign: Social Media and Website Strategies

This report presents an analysis of Adidas' marketing campaign, focusing on its objectives and communication strategies across various digital platforms. The campaign aims to increase brand awareness and sales of Adidas 4DFWD Running Shoes. The main body of the report explores the use of Facebook, Instagram, Twitter, YouTube, and the company website as communication channels. Each channel is analyzed based on the attention, interest, desire, and action (AIDA) model, detailing how Adidas engages customers and promotes its products. The report also outlines campaign objectives, including increasing brand awareness and boosting sales by a certain percentage. The conclusion summarizes the effectiveness of the digital platforms in promoting the products and targeting the right set of customers. The report includes a list of references to support the analysis.

Practical Skills
Assessment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Campaign objectives...................................................................................................................1
Communication 1: Facebook .....................................................................................................1
Communication 2: Instagram......................................................................................................1
Communication 3: Twitter..........................................................................................................2
Communication 4: YouTube ......................................................................................................2
Communication 5: Website ........................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
It is very important for the business organisation to make use of the digital platforms in
order to bring the attention of customers. There are various types of marketing strategies which
can be taken into consideration in order to promote the products and services. (Kisiołek, A.,
Karyy, O. and Нalkiv, L., 2021). This is the report which is based on Adidas company. The
communication and campaign plan is been discussed in this report.
MAIN BODY
Campaign objectives
 To develop awareness of Adidas 4DFWD Running Shoes brand in minds of
consumer within 3 months.
 Increasing profit of company with 10% in upcoming 6 months.
Measurement of success
There are various measures can be taken into consideration by the Adidas
company in order to achieve success and growth. The various measures are discussed
below;
 Increasing share likes and comments over the social media page of the business
organisation.
 Fluctuation in sales with increase and decrease since creating and posting of images and
videos of the product
 Take reviews which is given by the customers as a feedback
Communication 1: Facebook
Attention- The company Adidas is the most famous company where it is focusing on using the
different colour of shoes which allows in bringing the attention of customers.
Interest- It is very important for the organisation to develop the interest of the customers
towards the product. In order to develop the interest of customers the company can add the link
to the purchase over the Facebook page of the company.
Desire- This is the next step where in order to develop the desire in the minds of eth company
they might use the attractive headline for the promotion of the shoes which are attractive and this
will allow the customers to bring desire to purchase it.
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Action- In order to bring the action into consideration the Adidas company can allow their users
to give feedback regarding the experience and also the communication can take place over the
Facebook page of the business organisation. The link of the website can be mentioned over the
page. (Nema, G. and Kasliwal, K., 2018)
Communication 2: Instagram
Attention- It is very important for the company to bring the attention of customers which can be
brought by the post of the shoes over the social media which is Instagram.
Interest- In order to bring the interest towards the products of the company they need to use the
different strategy which can be using the different and attractive captions so that customers are
able to develop interest.
Desire- this is the next step where after developing the interest of customs it is very important
for the organisation to develop the desire to purchase the product of the company. The company
Adidas can advertise its shoes over the Instagram by using the different hashtags which will help
in generating the need and desire to purchase the product.
Action- It is very important for the business organisation to plan the marketing strategies which
can include the visual pictures over Instagram as now a days this is the most effective platform
where the company can focus on the celebrity endorsement of the product. (Putra, R.P.,
Rachmawati, I. and Cholifah, Y.W., 2021)
Communication 3: Twitter
Attention- the company can bring the constant change in the design and colours of the shoes
which will allow them to bring the attention of customers.
Interest- it is very important for the communication which allows to develop interest of
consumers. The tag line and the post should be such a manner that it develops interest of the
consumers towards the shoes of the business organisation.
Desire- This post also containing image of sportsperson who can create influence in minds of
user and creates desire to buy products of Adidas.
Action- Post of the organisation also contain acquisition operation with which consumer can
reach to website of company to buy products of business enterprise. They can also provide
feedback and problems related to products on post of company.
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Communication 4: YouTube
Attention- The Adidas company can bring the attention of customers by creating a video of a
sports person wearing the shoes which will be showcased in the people over the you tube.
Interest- it is very important that the company is able to create the main objective of creating the
awareness towards the people by developing the marketing in the form of video presentation.
Desire- then further the company need to focus on developing the desire to purchase the product.
The campaign can include the several other aspect which will make desire for the customers to
purchase the Adidas shoes which are attractive in wearing.
Action- in order to develop an action over the YouTube the company can focus on generating a
video and the campaign ad over the internet which will allow them to market their product
worldwide.
Communication 5: Website
Attention- the sports shoes of the Adidas company which has to be marketed where the
company need to bring the attention of customers by the new latest colour and design of the
shoes.
Interest- it is very important for the organisation to build their website attractive in order to
bring the interest of the customers
Desire- Then further it is important to develop the desire in the minds of customers by offering
the various discounts over the website for the regular customers. (Peter, M.K. and Dalla Vecchia,
M., 2021)
Action- the company can focus on developing the coupons and discounts over the website
purchase in order to target the right set of customers who are willing to purchase the product.
CONCLUSION
From the above report it has been concluded that the company can focus on various
social media and digital platform in order to promote its products and devices. There is a
campaign designed where the communication take place over Facebook, Instagram, Twitter,
website in order to bring attention of customers. There are various tools which can be considered
in order to market the product and target right set of customers.
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REFERENCES
Books and Journals
Kisiołek, A., Karyy, O. and Нalkiv, L., 2021. The utilization of Internet marketing
communication tools by higher education institutions (on the example of Poland and
Ukraine). International Journal of Educational Management.
Nema, G. and Kasliwal, K., 2018. The impact of integrated marketing communication (IMC)
tools on learning in B-schools: A study. Prabandhan: Indian Journal of
Management, 11(5), pp.42-54.
Peter, M.K. and Dalla Vecchia, M., 2021. The digital marketing toolkit: a literature review for
the identification of digital marketing channels and platforms. New Trends in Business
Information Systems and Technology, pp.251-265.
Putra, R.P., Rachmawati, I. and Cholifah, Y.W., 2021. Digital information media of the salman
itb halal center in improving marketing performance of halal lecture program. Mediator:
Jurnal Komunikasi, 14(1), pp.42-53.
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