MKT304: Adidas Strategic Marketing Presentation and Analysis
VerifiedAdded on 2023/06/07
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Presentation
AI Summary
This presentation provides a detailed overview of Adidas's strategic marketing. It begins with a general overview of Adidas as a multinational corporation, its products, and its market position. The presentation then delves into Adidas's current marketing situation, analyzing its marketing mix, including product, price, place, and promotion. A significant portion of the presentation is dedicated to the product life cycle of Adidas, specifically focusing on the adiZero Rose Crazy Light Sneaker. Additionally, a SWOT analysis is presented to evaluate Adidas's competitive position, identifying its strengths, weaknesses, opportunities, and threats. The presentation concludes with a discussion on market segmentation and positioning strategies employed by Adidas. The document is well-referenced with sources from Adidas's website, marketing91.com, MBA Skool, and other relevant sources to support the analysis.
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