Adidas and Nike: Global Competitiveness and Strategic Analysis Report

This report provides a comprehensive analysis of Adidas and Nike's global competitiveness and strategies. It begins with an executive summary and introduction to both companies, followed by a detailed comparison of their global strategies, market segmentation, targeting, and positioning. The report examines Nike's market segmentation, targeting, and positioning, as well as Adidas's approach. It identifies regional recommendations for Adidas, focusing on potential growth in Asia, and offers recommendations for new product development, rebranding, and targeting untapped markets. The report concludes with a discussion of demographic issues and the overall competitive landscape, drawing on marketing plan elements, country attractiveness, and competitive strengths. The analysis includes a discussion of celebrity endorsements, strengths, weaknesses, opportunities, and threats, providing a thorough evaluation of both companies' approaches to the global market.