Adidas Project Management: Critical Analysis of Success and Failures

This report delves into Adidas' project management strategies, examining critical success factors such as innovation, differentiation, right collaboration, thinking outside the box, and early trend spotting. It also addresses failure factors like rivalry, controversy, and supply chain issues. The report further explores lessons learned from Adidas' experiences, emphasizing the importance of political, economic, social, technological, environmental, and legal considerations in project management. It recommends focusing on new product development and addressing product scarcity to enhance competitiveness and meet customer demand. The analysis leverages principles, approaches, and techniques of project management to provide insights into Adidas' performance and sustainability, offering valuable lessons for project managers and business professionals. Desklib is a valuable resource for students seeking past papers and solved assignments to aid in their studies.

Project Management Assessment
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TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Critical success factor of Adidas:................................................................................................3
Failure factor of the Adidas:........................................................................................................5
Lesson learnt................................................................................................................................5
Recommendation:........................................................................................................................7
Determine skills needed for succession as project manager........................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Project management is refers to as procedure in which uses particular skills, equipments
and strategies that helps in delivering value to individuals (Wu and et.al, 2021). The report is
based on Adidas that is situated in UK as provided varieties of services to customer by
facilitating various products such as shoes, clothing etc. Through this satisfies needs and desires
of customer in effective manner by facilitating productive approach. In this determine success
and failure elements that discussed in this and also emphasizes principles, approaches,
techniques that study in this report. As by discussing various element that learnt from lesson. By
assessing framework that helps in deriving effective role for project management. Further, also
study recommendation that helps business to innovating services through these helps in
emphasizing productive approach.
MAIN BODY
Critical success factor of Adidas:
Every business organization have success factor which highlight the area from which a
company have performed well and these areas have become the main reason of success. Business
develop various project to become successful the in the market, these project help company to
achieve all the target goals in the path of success. Adidas is one of the most successful shoe and
clothing brand in this world, this company have been marketing king for many years and have
been delivering high quality product and service to the customer. Adidas have achieved various
short term goals which later have become success factor for Adidas, these factors are:
Innovation: innovation is one of the most important and beneficial factor for the company which
become success factor, innovation means creating something which is not been created yet in the
business world, which later become of the most successful market product result in becoming a
success factor (Crasto, et.al., 2020). Adidas have been using innovation as they main factor of
success, innovation in this company means they tend to manufacture those products which is
been not delivered by any other market giant. The most recent innovation done by the company
in their product such as, new shoes with the ability to absorbs energy and return boost to the
person who is wearing these shoes, mainly many athletes have been using Adidas as they known
these shoes have comfort and fit perfectly to boost the run.

Differentiation: differentiation means keeping the product completely different from market and
even with the same type of product. Differentiation means business organization only focus on
one popular product who have been already successful and need to focus to win the target
market. Many products of the company is innovative which is different from other products in
the market. Adidas use differentiation product strategy to win the target market, this company
have been promoting only those products which are different in the market as well as their own
product line. For example of Adidas product differentiation, Adidas have differentiation the
boost sneaker with normal sneaker which help them to win the market, people have purchased
these sneaker which look more stylish and pansy. This later have become one of success factor
of Adidas.
Right collaboration: collaboration can become success factor for some business organization,
many business who have find hard to survive look for those business who is facing the same
problem they together collaborate and management business together to the target market. Right
collaboration is very important because if the collaboration is not right then company will face
serious issue and lead to overall failure (Dikert, Paasivaara and Lassenius, 2016). Adidas have
been standing alone in the market as they know the value and importance of being alone. But still
this company look for collaboration with various sport business who will be beneficial for them
in the market, Adidas have been famous for collaborating their brand with celebrity who have
their own identity and name in the market, the most recent collaboration of Adidas is with Kanye
West. This collaboration is for the purpose of promoting not related to the operational unit of the
business organization. This is one of the success factor of Adidas which have pushed the growth
of the company.
Think outside the box: think outside the box means a business need to adopt various strategies
which haven't been discussed in the market. When a business really think outside the box which
means they have the ability to build something which can lead them to road to success. Some
business try to manufacture those goods which really are beneficial for the market. Adidas have
been thinking outside the box since their starting as they known for thinking innovation and
bringing creativity in the existing product is very important. This company have think outside the
box and have target sport and athlete who need shoes for their career. In the recent promotional
activity of Adidas, they have used famous athlete in the promotion in the time of world and
Olympic. Staying active have become one of their success factor for the Adidas.

Early trend: every business organization need to develop a sense of spotting the trend, many
business become successful within a specific time because they successful spot the trend which
have high demand in the market. These trend not only boost the growth of the company but some
trend make them market leader (Kim, Kim and Jeon, 2018). It is very important for business to
stay active in the market and keep looking for the trend. The Adidas have been one of the
successful company who spot trend before even coming to the market, this company use various
strategies to identify trend which have high demand. Although Adidas themselves create various
trend in the market with the help of their brand name and reputation. Staying up with the trend is
the actual success factor of the company.
Failure factor of the Adidas:
Rival: rivals keep giving high competition to the Adidas as this company have brand image and
name which keep them ahead but there are main other company who are the biggest competitors
and give cut-throat competition to the Adidas (Çera Belas and Zapletalíková, 2019). There are
many areas where the company have failed in the market due to high rivalry.
Controversy: sometime business fail in the market due to controversy and legal charges, the
Adidas have faced many controversies in the past which effect the brand image and name of the
company. Controversy is one of the biggest failure factor of the company where they fail to
create a good image in the eye of people.
Poor supply chain: although Adidas do not have poor supply chain but still at some point, this
company lack behind in delivering the product in the market. Adidas have been facing review
from the customer in regarding the poor supply of the products in the market.
Lesson learnt
In accordance to organization, the project management helps in deriving internal and
external elements that helps in raising organization productivity and maintains project
management effectively (Sensini, Shan and Vazquez, 2021). Through considering, it helps in
achieving objectives and goals in respective manner by emphasizing approaches and tools. By
this helps in maintaining business culture by providing employees diversified culture that
increases organization productivity by emphasizing effective role in business. Also, it
emphasizes by maintaining resources and emphasize organization brand in respective manner.
Through facilitating productive approach for business by considering these elements helps in
raising organization profitability by attracting more and more customer. In relevance to this by

emphasizes macro environment helps in deriving productive approach through conducting
distinctive elements. This is determined below;
Political- In responds to business, it maintains political stability that helps in conducting
productive approach through maintaining project management (Rincón-González, Castro-Silva
and Florez, 2021). It helps in increasing organization efficiency and emphasizes stability of
political condition of UK. Through this achieves targets and objective respectively that helps in
maintaining sustainability of business.
Economical- In regard to organization, the economic factor influences business by deriving
various elements such as inflation rate, taxes, economic growth etc. As this helps in maintaining
project management of business through conducting sustainability growth of economic that helps
in raising organization efficiency in respective manner.
Social- In order to organization, by considering social elements helps in emphasizing growth and
sustainability of business by providing products and services to all age groups. This helps in
raising organization efficiency and considers as productive approach for business through
conducting effective role by emphasizing social elements.
Technological- In terms of organization, adapting technology consideration that helps in raising
organization profitability through emphasizing technology. Such as promoting products and
services on different channels of medium through using technology (Row and Chowdhury,
2021). It helps business by raising their productivity and conducting smooth functioning of
business in respective manner.
Environmental- In context to organization, as peoples are conscious about their health and take
eco-friendly products to secure their health. By emphasizing environment friendly products and
services to customers helps in raising organization productivity and maintaining sustainability of
business in respective manner. Through emphasizing environment factors that conducts smooth
functioning of business in desired manner.
Legal- In accordance to this, organization following laws and legislation properly through
emphasizing in business effective manner (Lastra and et.al, 2021). The business performs their
function by emphasizing laws that helps in boost organization performance and productivity in
perspective manner. Through delivering of products and services by maintaining legal authorities
effectively.

Through emphasizes techniques and strategies such as by innovating products and
services helps in raising organization productivity. By gaining knowledge and improvise skills
that helps in deriving positive outcome by maintaining sustainability growth of business in
desired manner. As principles of project management is derives by setting targets and goals
effectively through manage issue by emphasizing corrective measure. This helps in raising
organization productivity and maintains healthy communication (Thakur, 2021). In order to this,
clearly determined responsibilities through maintaining function properly. It helps in raising
organization efficiency and maintains sustainability growth through emphasizing project
management that increases profitability of organization effectively. Also, by this emphasizes
techniques of agile project management that helps in dealing with programmes effectively by
emphasizing growth stage through adaptive planning by innovating products and services that
helps in maintaining sustainability growth of organization respectively. In order to this, life cycle
stages is performed that deriving through steps that are initiation, strategy, execution, controlling.
As this helps in emphasizing productive through implementation of strategy by executing in
project. It conducts systematic functioning of business through maintaining life cycle of business
effectively. By implementation of strategy of innovating services and products effectively that
boost organization performance respectively. It helps in maintaining proper project management
through emphasizing life cycle by implementation of this helps in raising organization
productivity and efficiency by maintaining sustainability growth of business.
Recommendation:
New product: every business organization need new product more often to stay in the market,
these products are booster of the growth and help company to be more competitive in the market.
New product can be developed through innovation which allow company to bring innovative
product in the market. It is recommended for the Adidas to develop new product which complete
the demand of the customer, innovation in the development of the product of Adidas is much
required. This company have brand name and image which will help them to promote their new
product without any or much affords of marketing and promoting the product.
Scarcity: scarcity means the lack of supply of the product in the market and unable to fulfil the
demand of the customer. Every business organization who have successful brand name have
faced the problem of product scarcity, they have fail to deliver the product in the market at the
right time. The Adidas have faced these problems for their limited edition shoes which create a

hike in the market, they have tended to fail the supply of the product in the market which cause
them various backlash and drop in the sales (Netland, 2016). It is recommended for the Adidas to
increase the supply of those products who are been highly demanded in the market. The
company need to improve their supply chain and need to manage their supply of the product to
fulfil the demand of the customer in the market.
Trend analysis: trend analysis is one of the most important thing for every business
organization, trend are the small booster which help company to be more effective in the market.
Some of the trend are so beneficial that they can make business a market leader. It is
recommended for business to keep looking for the trend in the market. The Adidas have been
known for their trend, this company create their own trend in the market. But still they can be
more lean in identifying the trend, in most of the recent time the company have missed various
market trend which push their competitor more ahead.
Determine skills needed for succession as project manager
In order to acquire as a successful project manager, I emphasize various skills that helps
me in deriving career path. Through this I facilitate understanding skills that helps me in deriving
better communication with others through these helps in leading as project management. I
acquire time management skills through this I manage time effectively and it helps me in
deriving career path for myself that facilitates success by achieving desired goals effectively.
Also, I consider problem-solving skills that helps me in taking decision properly and solves the
issue through assessment off situation respectively. It helps me in raisin my career goals as to
become successful project manager (Zaman and et.al, 2021). By this I achieve my desired targets
and helps me in getting success as a project manager through working effectively and facilitates
function of management in desired manner. This helps me in improvising skills and knowledge
boost my knowledge in respective manner. Through this I get success and achieves desired goals
of mine by working in effective manner. By this I boost my potential and communicate with
others effectively by working in desired manner. In order to this I enhance my skill that derives
career path and achievements in project management respectively through emphasizing
respective role that facilitate smooth functioning of me as getting achievement in life.

CONCLUSION
In this report we have discussed project management and how it is been done in the business
organization. This report provide clear about the project management fundamental. Later in this
report we have discussed critical success factors of business organization who have been using
these factors for their overall success. Later we have discusses success factors which include
innovation, which show the importance of innovation in the business organization and how
innovation become of the most successful factors of overall success of the business organization.
Where product differentiation is another success factor, later importance of right collaboration is
also been discussed. In this report we have discussed various failure factor which impact the
business and its smooth flow. Later we have discussed what lesson have been learned while
preparing the report. Later we have provided recommendation which help company to be more
effective in the market. At last, we have discussed reflective report.

REFERENCES
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