Marketing Campaign Analysis: Adidas 4DFWD Running Shoes Report

This report provides a comprehensive analysis of the Adidas 4DFWD Running Shoes marketing campaign, evaluating its objectives, strategies, and implementation across various social media platforms. The campaign's goals include increasing brand awareness, boosting sales, and fostering customer loyalty. The report dissects the marketing plan, detailing the approach on Facebook, Instagram, Twitter, YouTube, and the company website, highlighting how each platform is utilized to engage consumers and achieve specific objectives. It examines the use of attention-grabbing content, interest-generating captions, persuasive calls to action, and the integration of hashtags and website links to drive engagement and conversions. Furthermore, the report outlines the methods used to measure the campaign's success, such as tracking social media engagement, analyzing sales fluctuations, and gathering customer feedback. The conclusion summarizes the effectiveness of the multi-platform strategy in achieving the set marketing goals, emphasizing the importance of social media in contemporary marketing efforts.

BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio

Contents
Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
There are different issues happen in advertising of organization and to expand deals
of organization, firm necessities to foster promoting setting up camp which assists
them with expanding consciousness of items and administration. This task report
incorporates conversation of Adidas which is offering different games items.(Nisa,
A.P.K., Nuryakin, C. and Hafidz, L.F., 2019). This report incorporates conversation of
advertising effort of Adidas 4DFWD Running Shoes.
Campaign objectives
There are different targets to be created by Adidas 4DFWD Running Shoes
for their stamping effort. Goals created by business for organization, or their
showcasing effort ought to be SMART. Some of goals of showcasing effort of
Adidas 4DFWD Running Shoes are as per the following:
• To foster attention to Adidas 4DFWD Running Shoes brand in brains of
customer in 3 months or less.
• Expanding benefit of organization with 12% in impending a half year.
• Building unwaveringness among clients for brand in next 5 months.
• Expanding 15% commitment of clients via virtual entertainment
foundation of organization.
• Expanding purchasing change rate with 5% in next 2 months.
• Expanding positive brand picture of organization in market.
Measurement of success
For estimating outcome of advertising effort of Adidas 4DFWD Running
Shoes, firm requirements to embrace different measure which are as per the
following:
• Expanding share likes and remarks via virtual entertainment page of
organization.
• Vacillation in deals with increment and lessening since making and
posting of pictures and recordings of Adidas 4DFWD Running Shoes on
various publicizing stage.
• Survey of Adidas 4DFWD Running Shoes in various papers and
magazine.

• Input given by clients for items and mission utilized by Adidas to
advance their items exceptionally shoes.
• Estimation of fury of commitment with remarks of online entertainment
stage/adherents of organization * 100.
Campaign plan
The company need to focus on the various aspect of the promotion over the
different social media platforms. This is the campaign which will help the
organization to achieve its goals and objectives.
Communication 1: Facebook
Attention: Adidas 4DFWD Running Shoes is one of association which is involving
different shade of shoes and consistent changes in plan of in 10 second recordings
gain considerations of client. This assists organization with drawing in interest of
client by showing them different plan in various tones.(SANKAR, J.G., 2020)
Interest: For creating interest of clients in shoes, firm necessities to utilize powerful
title which is utilized in various posts. Organization is likewise adding connection of
their sites which is assists client with coming to site of organization. This is one of
viable as well as quick way to deal with keep up with interest of shopper.
Desire: For making want in brains of buyer, organization is utilizing title that
implement shoes which suits style of need of shopper. This helps results of
organization is focused on to indicated target market however can be likewise
designated to various characters in market. Adidas shoe is utilizing title like play
most regular line which shows that shoes is advantageous for playing any sorts of
sports and make want among clients.
Action: Company is likewise adding connection or show now choice which assists
clients with coming to reach to site of Adidas. Client of Facebook can likewise

remark, as and portion of various post of organization and can give positive or
negative criticism about results of organization. (Watson, and Schmit, 2019)
Communication 2: Instagram
Attention: Attention of client can be gain with utilization of novel plan of shoes for
motivation behind drawing in clients towards post of organization.
Interest: Caption utilized by organization for their items should be customized to
major areas of strength for assemble with organization. Adidas Men's Running
Shoes are offering limits on their items to make interest of client for their items and
these pictures additionally permit client to remark about items which assists with
expanding their advantage more about item.
Desire: Hashtags are likewise made by organization to expand consciousness of
brand as various client are utilizing these hashtags. Clients of Adidas 4DFWD
Running Shoes are taking their photos of shoes and post it on their Instagram
account with hashtags and organization additionally post these photos for their own.
It is one of strategy for publicizing which make configuration in psyches of quantities
of clients as client's rabbit cheerful by utilizing results of organization and make
positive picture of encompassing of items.
Action: Company is likewise including join their page which permit client to
straightforwardly visit site of organization to buy items. It likewise permits client to
remark, as and share post with their loved ones.(Jorge Alberto, V.M. and Cristian
Armando, R.L., 2021)
Communication 3: Twitter
Attention: Constant changing plan and shades of shoes of Adidas is attractive for
clients which gain consideration of numerous clients.
Interest: As this post incorporates inscription of "becoming one of world's quickest
sprinter is simply matter of time. She saw her own way to become finish line" as

Adidas is creating sports shoes which is agreeable for sportsperson and for each
and every individual who loves lively shoes.
Desire: This post additionally containing picture of sportsperson who can make
impact in brains of client and makes want to purchase results of Adidas.
Action: Post of organization additionally contain buy activity with which client can
reach to site of organization to purchase results of organization. They can likewise
give criticism and issues connected with items on post of organization (Ryding, D.,
Henninger, C.E. and Cano, M.B. Eds., 2018)
Communication 4: YouTube
Attention: By showing a sportsperson in their video, organization can interest clients
who is searching for sport shoes.
Interest: Main motivation behind this video is given mindfulness about results of
organization. This permits clients to see fascinating things about shoes of
organization and make interest of clients by seeing support of results of organization
however a sportsperson.
Desire: There are different characteristics of shoes which is to be made sense of in
these recordings and make want of client by visual tasteful of shoes.
Action: Adidas 4DFWD Running Shoes YouTube stage is containing different
connections where watchers of organization can see items and their costs. They can
likewise purchase results of organization structure that site.
Communication 5: Website
Attention: Adidas Men's Running Shoes is known for their lively shoes in various
plan for various clients. Thusly, beginning look of sites is showing pictures of shoes.
Interest: There are different plan and variations are accessible of Adidas 4DFWD
Running Shoes on their sites which make interest of client on results of organization.

Desire: This site is helpful for clients as it give different data about organization and
its items. Adidas is delivering shoes for men, ladies and children which likewise
contain different assortment that make plan of a client.
Action: Websites of Adidas permit client to purchase items to clients. Organization
has likewise given connection of their site on various stage including Instagram,
Facebook, twitter, YouTube and some more.(Khosrow-Pour, D.B.A. ed., 2019)
Reflection on Campaign
This reflection assists with understanding different methodology utilized by Adidas
4DFWD Running Shoes crusade in boundary to build their deals, benefit, brand
mindfulness and unwaveringness of clients. Organization is utilizing different
foundation of web-based entertainment including Facebook, Instagram, YouTube,
Twitter, and others. For advancement of this online entertainment crusade Adidas
incorporates utilization of virtual entertainment stage as it assists with promoting
results of organization with no expense. It additionally assists with expanding
attention to results of organization and permit organization to reach to quantities of
clients. As Facebook is most utilized virtual entertainment stage which assists
organization with promoting their items and give connect which assists client with
coming to results of organization. Instagram is acquiring expanding prevalence
among youthful clients which furnish benefit to firm likewise with utilization of this
stage, Adidas can acquire consideration of clients.
Conclusion

From the above report, it tends to be inferred that showcasing effort utilized by
organization assists them with achieving their goals of expanding deals, benefit,
commitment of client with organization and increment their dependability with brand.
There are different virtual entertainment stage to be utilized by organization including
Instagram, Facebook, Twitter, YouTube which increment commitment of clients with
sites of organization.

References
Books and Journals
Jorge Alberto, V.M. and Cristian Armando, R.L., 2021. Branding. Does its approach and
applicability follow a one-dimensional trend? Critical analysis from a systematic
review of the last 10 years. Journal of Contemporary Issues in Business &
Government, 27(1).
Khosrow-Pour, D.B.A. ed., 2019. Breaking Down Language and Cultural Barriers Through
Contemporary Global Marketing Strategies. IGI Global.
Nisa, A.P.K., Nuryakin, C. and Hafidz, L.F., 2019. Marketing for charity: Portraying hope or
despair?. In Contemporary Issues on Business, Development and Islamic Economics
in Indonesia (pp. 47-68). Nova Science Publishers, Inc..
Ryding, D., Henninger, C.E. and Cano, M.B. eds., 2018. Vintage luxury fashion: Exploring
the rise of the secondhand clothing trade. Springer.
SANKAR, J.G., 2020. Social media innovation on consumer buying behaviour. Journal of
Contemporary Issues in Business & Government, 26(2).
Watson, J.C. and Schmit, M.K., 2019. Introduction to clinical mental health counseling:
Contemporary issues. Sage Publications.