BMP4004 Contemporary Issues: Adidas Shoes Marketing Campaign Report

This portfolio assesses Adidas' marketing campaign, focusing on strategies to boost sales, brand awareness, and customer loyalty. It explores campaign objectives like enhancing brand awareness, increasing profit, building customer loyalty, and improving social media engagement. The assessment measures success through increased social media activity, customer feedback, and media reviews. The campaign plan encompasses Facebook, Instagram, YouTube, Twitter, and the Adidas website, detailing communication strategies for each platform. The reflection highlights the use of social media to promote products cost-effectively and reach a broader audience. The report concludes that the marketing campaign helps Adidas achieve its goals by leveraging various social media platforms to enhance customer engagement and brand loyalty. Desklib provides access to similar solved assignments and resources for students.

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio

Contents
Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
The marketing in a company possess various issues and problems and to overcome them and also
for increasing sales there is development done with the help of various marketing campaigns for
increasing the awareness of products and services in the market (Bosah, 2022). Within this project
there is discussion done about Adidas, which sells various sports products in market. This report
also includes discussion about the Adidas Shoes’ marketing campaign.
Campaign objectives
Objectives are being developed by Adidas Shoes for their marking campaign as of
SMART. Some of objectives of Adidas Shoes are:
 To develop awareness of brand within 4 months in consumer minds.
 Increased profit with 10% in next 5 months.
 Building loyalty for brand among customers in 6months.
 Increased 12% engagement on social media platform.
 Increased buying conversion rate with 6% in next 2 months.
 Building positive image.
Success measurement
For measurement of success of Adidas shoes’ marketing campaign, adopted measures
are:
 Increased social media likes and comments.
 Review in newspapers and magazines.
 Customers’ feedback for products.
 Measurement in terms of followers of company on social media.

Campaign plan
Facebook: business manager need to research about its competitors in the market. It should
create impact and influence the choice of customers (CHERUKUR and PRIYA 2020). Social media
should be increased in its operations with likes and comments.
Instagram: Adidas needs to attract more customers and their interest should be developed for its
products by providing advertisements and all.
YouTube: more and more videos need to be uploaded on this media platform with the
professional advice and guidance and more feedback is needed for determining necessary
information.
Twitter: proper use of different hashtags should be done for influencing people in the market
with the help of regular use of different posts and uploads.
Webpage: complete information is needed for making different decisions about the information.
Errors and check error in workplace are all in same place of employees.
Communication 1: Facebook
Adidas shoes uses different coloured shoes and makes constant changes with the shoes design
and this attract customers. it also uses various effective headlines for developing interest of
customers (Foroudi, and Palazzo, 2019). Company links their websites for reaching company’s
website to its users and this helps in maintaining interest of consumers. Company creates desire
for shoes in consumer minds, by targeting market with the use conventional and attractive lines.
User of Facebook are able to comment, like and share the posts of it.
Communication 2: Instagram
Attention is gained with unique designing of shoes and this also attracts customers. Captions
attract customers for their products and thus building strong relationship with company and
customers. Adidas Shoes offer discounts and other incentives on their products thereby
increasing interest in customers (Hyde and Mitchell, 2021). Hashtags are created for increasing
awareness of brand. Customers of Adidas take pictures of shoes and post thereby creating
awareness. Company links their page with the customers and thereby making it easy for them to
purchase products and allowing users to comment and all.

Communication 3: Twitter
Constant changing of shoes of Adidas is attractive to customers and then it develops shoes which
are comfortable and thereby increasing its sales. As different posts become popular and famous,
it always results in the increase of sales and influencing minds of users (Nisa, Nuryakin and Hafidz,
2019). Posts of company are made in a way to influence people in buying the products and also
takes feedback and problems that are related to products and these are also solved on posts of
company by the team.
Communication 4: YouTube
By showing and presenting a sportsperson in different videos, it makes influence and proposes
people to buy more of its products by creating awareness about the products and other details.
This allow users to have complete knowledge about the products and also create interest by
endorsing though a sportsperson. There are qualities of shoes that are shown in videos and are
detailed by visual representation of shoes. Adidas shoes uses YouTube as a platform for its users
to see and buy products of company.
Communication 5: Website
Adidas shoes are famous for sporty shoes in between its customers. There is different design that
are available on their websites that create interest of products. This website plays an important
role as it is useful for customers in providing information to customers. Websites allows in
buying products. Company provides their website link on different platform of social media like
Facebook, twitter, and all other.
Reflection on Campaign
This mirrored image enables to apprehend one of a kind method utilized by Adidas
footwear marketing campaign in border to boom their sales, profit, emblem focus and loyalty of
customers. Company is the use of one of a kind platform of social media together with Facebook,
Instagram, YouTube, Twitter and others. For improvement of this social media marketing

campaign Adidas consists of use of social media platform because it enables to promote
it merchandise of agency with none cost (Nwankwo and Richards, 2020). It additionally enables to
Increase focus of merchandise of agency and permit agency to attain to numbers of customers.
As Facebook is maximum used social media platform which enables agency to promote it their
merchandise and additionally offer hyperlink which enables consumer to attain to
merchandise of agency. Instagram is gaining growing reputation a
mongst younger customers which offer benefit to company as with use of this platform, Adidas
can benefit interest of customers.

Conclusion
From above stated task report, it could be concluded that advertising and marketing
campaign utilized by corporation enables them to obtain their goals of growing sales, profit,
engagement of client with corporation and additionally boom their loyalty with brand. There are
exceptional social media platform to be utilized by corporation which include Instagram,
Facebook, Twitter, YouTube which boom engagement of clients with web sites of corporation.

REFERENCES
Books and Journals
Bosah, G., 2022. Traditional and Contemporary Notions of Marketing Communications. In Marketing
Communications in Emerging Economies, Volume II (pp. 11-35). Palgrave Macmillan, Cham.
CHERUKUR, R.B. and PRIYA V, P.A.D.M.A., 2020. A Study On Impact Of Digital Marketing In Customer
Purchase In Chennai. Journal of Contemporary Issues in Business & Government, 26(2).
Foroudi, P. and Palazzo, M. eds., 2019. Contemporary Issues in Branding. Routledge.
Hyde, F. and Mitchell, S.L., 2021. Introducing charity marketing: Contemporary issues, research and
practice. In Charity Marketing (pp. 1-3). Routledge.
Nisa, A.P.K., Nuryakin, C. and Hafidz, L.F., 2019. Marketing for charity: Portraying hope or despair?.
In Contemporary Issues on Business, Development and Islamic Economics in Indonesia (pp. 47-68).
Nova Science Publishers, Inc..
Nwankwo, S. and Richards, D., 2020. Contemporary issues in entrepreneurship
marketing. Entrepreneurship Marketing: Principles and Practice of SME Marketing, p.337.