Adidas Case Study: Vision, Mission, and Sustainability Focus

This case study provides an analysis of Adidas's vision and mission statements, highlighting its goal to spread its message worldwide with the motto "Impossible is nothing" and its mission to be the leading sports brand globally. The analysis includes an examination of Adidas's historical performance, noting its ranking as a top global brand and its innovative approach. Key strategies and initiatives, such as the use of sustainable materials, partnerships with organizations like Parley for the Oceans, and the introduction of plant-based shoes, are also discussed, emphasizing Adidas's commitment to sustainability and customer focus. The case study references various academic sources to support its findings, providing a comprehensive overview of Adidas's strategic direction and its efforts in environmental responsibility.