Adidas: Environmental Footprint, Sustainability, and Data Analysis

This report provides a comprehensive analysis of Adidas' sustainability initiatives, focusing on its environmental footprint, data collection methodologies, and future goals. It examines the company's commitment to sustainable practices, including waste management, water recycling, and supply chain management, highlighting the contrast between claims and actual implementation. The report employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to assess the effectiveness of Adidas' sustainability efforts. It also outlines the skills and capabilities required for data collection, emphasizing the importance of gaining access to company data and leveraging relevant theories for analysis. The report further discusses learning and development solutions, including rigorous research and data analysis, and concludes with recommendations for improving Adidas' sustainable practices. The report references relevant sources and provides a detailed overview of the company's approach to environmental responsibility.

Company Name: Adidas
Audience, Workforce or Segment
Adidas targets different audiences from children to adults who are interested in fitness and sports
products. The average age group in which the company is dealing is 13-40 years. The segment is for
individuals from upper middle class or luxury class of people who can afford the high-priced
products of the company (Alsbiei, 2015).
Environmental Context and Scope of Any Future Needs
Even though Adidas is ahead of other brands in terms of sportswear; however, the company has
invested largely in ensuring that its business practices and processes are green or sustainable in
nature. Water recycling is one of the major outlooks for the company as of now. It is also invested in
virtualization, supplier disclosures, establishment of environmental guidelines, preservation of
oceans and supply chain management. From the futuristic perspective, the company might want to
focus on improved systems to make all the more sustainable. For example, focus can be laid on the
appropriate disposal of waste materials and its overall reduction (Adidas, 2020).
Assessment Data Collection Theory/Methodology
In order to comprehend the actual environmental footprint of Adidas and its contribution towards
sustainability, the primary mode of data collection can be the mixed approach wherein the
quantitative theory can be applied to carry out a survey that encompasses questions relative to the
application of the sustainable practices. The qualitative theory can include an interview with the
employees of the company to judge whether the application is actually being done or the claims are
just on paper and for marketing purposes (Carmichael and Cunningham, 2017).
Prioritize Needs
The needs of the paper is to include a methodical analysis of the environmental footprint of Adidas
and the consequences of their actions on the environment as a whole. Every organization

manufactures or produces different kinds of products. While some have integrated advanced
processes to reduce waste materials, focus on environmental protection; others tend to make claims
and do the opposite. Through this analysis, the prioritization of the needs of the company can be
accounted and a derivation of the results can indicate the actual application of sustainable practices
within the company’s infrastructure.
Establish Skill/Capability (Data)
The skills to collect data are high. Connections with the senior management of Adidas can be made
with formal requests to gain access for interviews and analyze the application of sustainable business
practices in the company as a whole.
Learning and Development Solutions
The learning and development of the solutions are rigorous understanding and readings on theories
on the best practices that can be developed to achieve the data collection and its analysis at a later
stage. The research will include two types of data collection and its analysis. The latter can be done
manually with graphical representations used for the indication of the data collected in a systematic
manner. Formulae can be applied to judge the application of the sustainable practices from the
organizational context and recommendations can be further developed to point out the actions that
can be taken to further improvise the activities.

References
Adidas. (2020). Sustainability History. Adidas Official Company Website. [online]. Available at:
https://www.adidas-group.com/en/sustainability/managing-sustainability/sustainability-history/
Alsbiei, O. (2015). Adidas Group Strategy Analysis. University of Sharjah.
Carmichael, T. and Cunningham, N. (2017). Theoretical Data Collection and Data Analysis with
Gerunds in a Constructivist Grounded Theory Study. Electronic Journal of Business Research
Methods. Vol 15(2).