Spring/Summer 2019 WRIT 1002 Team Pitch: Adidas Ultra Tech Shoes

This assignment presents a sales pitch for Adidas's "Ultra Tech" shoes, developed for a WRIT 1002 team project. The pitch highlights the shoes' comfort, low-top design, and retro-inspired silhouette, positioning them as a desirable product in the market. The presentation includes a perceptual map showcasing the shoes' attraction and emphasizes their flexibility and affordability, with a starting price of $120 in the USA. The pitch also discusses the market productivity derived from the new innovation, emphasizing the diverse range of colors available and how this diversity, along with the comfort factor, will attract buyers. The presentation references Adidas's official website and relevant academic sources to support its claims, providing a comprehensive overview of the product and its potential for success. The assignment aligns with the Dragon's Den style, aiming to sell the product idea to potential investors and the general public, with the goal of engaging the audience through participation and a clear understanding of the product's value proposition.

A SALES PITCH
for the
“Ultra Tech Shoes”
By
ADIDAS

The New
‘Ultra Tech’ Shoes
By
Adidas

ADIDAS
 Adidas is a German multinational company, that
specializes in the sale of shoes, clothes, bags and sports
accessories (www.adidas.com. 2019).
 The founder od Adidas was Adolf Dassler
(www.adidas.com, 2019).
 The company is one of the largest sports goods
companies of the world.
 The company is the official sponsorers of UEFA
championship.
 Basketball, Cricket, Tennis, Golf, Lacrosse etc., all the
players of these games have used products made by
Adidas.

“Adidas Ultra Tech”
 The ‘Ultra Tech’ shoes by Adidas guarantees more
comfort than any other shoes that are currently
available on the market (www.adidas.com, 2019).
 The shoes have been tested among few people and all
of them complemented the comfort of the shoes.
 A lot many users have complemented the low-top
design of the shoes.
 Many users have complemented the retro inspired
silhouette of the low-top shoes.

Perceptual Map of Adidas

Attraction of the New Show
 The new shoes are not only great when it comes to
comfort but is also great when it comes to running.
 These shoes are flexible and they look similar to the
first shoes that were manufactured by the company
Adidas.
 The budget for these shoes are also less. In the United
States of America, the prices of these shoes start at
$120 (www.adidas.com, 2019).
 These shoes are available in multiple colors, which
means that the customers have a diverse range of
options to choose from.

Market Productivity from New
Innovation
 As the company started these new line of shoes, the
customers are more likely to get attracted to the new
design.
 The designs over a large variety of colors and as seen
from the other products, the diversity of products
gives the audience a lot many to choose from (Mahdi,
et al., 2015).
 These shoes will only attract a lot of buyers because
of the diversity but the comfort that these shoes offer
will also go a long way in making these shoes a
favorite among the buyers.

References
 www.adidas.com. (2019). Adidas. Adidas.
 www.adidas.com. (2019). ULTRABOOST & ULTRABOOST
19. www.adidas.com.
 Smilansky, S. (2017). Experiential marketing: A practical
guide to interactive brand experiences. Kogan Page
Publishers.
 Mahdi, H. A. A., Abbas, M., Mazar, T. I., & George, S.
(2015). A Comparative Analysis of Strategies and
Business Models of Nike, Inc. and Adidas Group with
special reference to Competitive Advantage in the
context of a Dynamic and Competitive Environment.
International Journal of Business Management and
Economic Research, 6(3), 167-177.