RMIT Diploma of Business: Stingray Marketing Strategy Analysis

This report analyzes the marketing strategy of Stingray, a Canadian company providing electronic items. It focuses on adjusting the marketing strategy to better meet customer needs. The main body addresses customer pressure points (quantity, quality, price, brand image) and proposes an adjusted marketing mix involving product, price, place, and promotion. The report explains how these variations meet marketing objectives and discusses product positioning, testing new features, and the role of customers in the digital marketing environment. It concludes that adjusting marketing strategies based on company and customer needs is crucial for achieving marketing goals. The report references relevant academic sources.