Admiral Sportswear: Business Environment Analysis with PESTLE & SWOT

This report provides a comprehensive analysis of Admiral Sportswear's business environment through PESTLE and SWOT analyses. It examines political, economic, social, technological, legal, and environmental factors impacting the company, alongside its strengths, weaknesses, opportunities, and threats. The report also explores the interrelation between external macro-environmental factors and the company's internal strengths and weaknesses, concluding that understanding both internal and external environments is crucial for business success. The document is available on Desklib, a platform offering a wealth of study resources for students.

BUSINESS AND BUSINESS
ENVIRONMENT

Table of Content
• Introduction
• PESTLE Analysis
• SWOT Analysis
• Impact of External environment on Strength & Weakness
• Conclusion
• References

Introduction
The present report comprises of a presentation on various internal
and external factors that are being explained through PEST and
SWOT analysis. Also, in continuation to this the interrelation
between the factors of macro environment with strength &
weakness is mentioned

PESTLE ANALYSIS
Political factor: The political factor of macro environment is related with
governmental policies, taxation, trade barriers, stability of ruling political
government, etc.
Economical Factor: In context to Admiral Sportswear, company is required
to focus and concern upon the changing inflation or interest rates as it varies
country to country.
Social Factor: In respect to Admiral Sportswear, the customer preference
and safety of sportsperson is highly important.

Technological Factor: In context to Admiral the company relies on
technology in order to make best products for sportspersons
Legal Factor: Admiral is required to follow all legal laws of each
nation simultaneously which is sometimes tough due to incomplete
knowledge or inability to manage all.
Environmental Factor: Admiral being an international company takes
care of environment and conducts its business in a way that protects
climate from getting polluted or harm.
Continue…..

SWOT ANALYSIS
Strengths
• The company being a renowned international
sportswear organisation has its unique brand
image as well as diversified portfolio which
acts as a strength for Admiral.
Weaknesses
• Being a sportswear company the organisation
is having less number of suppliers due to
which it does not have better option.
Opportunities
• The company has an opportunity in hiring
Hollywood celebrates for its endorsement so
that can attract more customers.
Threats
• There is an increasing tariff in US due to
which Admiral may not be able to make
effective sales there.

Interrelation of strength & weakness with external
factors
Political: In countries where the government stability is a concern then company would not be able to
enhance its brand image which can become its weakness there.
Economic: The population of UK, US and other developed countries where unemployment is not an
issue or can have skilled labour, Admiral has a chance to develop its strength by the contribution of
such labour force.
Social: Admiral Sportswear being an international business operates in multidimensional cultural
society effectively due to which it is getting high customer attraction that ultimately acts as company's
strength.

Continue…
Technological: The technology is such an element which is highly volatile in market and brings
frequent enhancements within it.
Legal: The laws by UK government are always in favour of business companies as well as
employees due to which Admiral gets support and conducts its activities flawlessly.
Environment: Following all environmental laws and conducting environmental activities for the
society acts as a strength for company

CONCLUSION
• From the above report it can be concluded that it is very important to pay
emphasis upon organisational internal as well as external environment because if
ignored or not adopted properly can have a drastic impact on business.

References
Çitilci, T. and Akbalık, M., 2020. The Importance of PESTEL Analysis for Environmental
Scanning Process. In Handbook of Research on Decision-Making Techniques in
Financial Marketing (pp. 336-357). IGI Global.
Golitsyna, A.D., 2021. Economic analysis of the company's strategic position on the example
of «Damm». Экономика и предпринимательство. (6). pp.871-878.Golitsyna,
A.D., 2021. Economic analysis of the company's strategic position on the
example of «Damm». Экономика и предпринимательство. (6). pp.871-878.

Thank You