Industry Analysis Report: Admiral Sportswear Strategic Planning

This report provides an industry analysis of Admiral Sportswear, a sportswear brand, as part of its strategic planning. It covers different types and purposes of organizations within the sports industry, including international, national, public, private, and voluntary organizations. The report also examines the size and scope of various organizations, from micro to large enterprises. Furthermore, it explores the relationship between different organizational functions such as marketing, production, sales, and finance, and how these functions link to organizational objectives and structure, emphasizing their impact on overall business performance and the achievement of strategic goals. The analysis includes a review of competitors like Nike and Adidas, and the report concludes by highlighting the importance of industry analysis for effective strategic planning and organizational success.

Project Title Part 1:
Industry Analysis
Factsheets

Table of Contents
INTRODUCTION...............................................................................................................................3
TASK....................................................................................................................................................3
Different types and purposes of organizations...................................................................................3
Size and Scope of a range of different organizations.........................................................................5
Relationship between different organizational functions and how they link to organizational
objectives and structure.....................................................................................................................5
CONCLUSION....................................................................................................................................6
REFERENCES....................................................................................................................................7

INTRODUCTION
It is imperative for every business organization to analyze the business environment
so as to ensure effective strategic planning to get the competitive advantage in its respective
industry. The following report is based in the industry analysis of a sports company i.e.
Admiral Sportswear as part of its strategic planning (Brown and Gloyne, 2021). It is a
sportswear brand dealing in the products like sports footwear, apparel, equipment and other
accessories and services. As part of the industry analysis, the report will cover the different
types and purposes of organizations with size and scope of a range of different organizations.
Further, it will also explain the relationship between different organizational functions and
their link to organizational objectives and structure.
TASK
Different types and purposes of organizations
To conduct an industry analysis, the Insights’ strategist is required to analyze the
industry through effective market research so as to gain understanding of the competitive
environment of business such as analysis of different types of organizations such as Public,
Private and Voluntary organizations with their purpose in the sports industry that also share
the same market and same customer base with the Admiral Sportswear. The industry analysis
also includes also involves analysis of overall market size i.e. international or national. In
context with the industry analysis of Admiral Sportswear, the industry analysis is as follows -
Admiral Sportswear is the first and foremost sportswear brand founded in 1914. It is
supplying multiple athletes and teams with best and quality products. The organization is
serving worldwide i.e. it is an international organization. But the organization has
competitors on both national as well as international level. The sportswear industry has
following types of organizations –
On the basis of market size
 International – An international organization includes members from more than one
nation. Some of those are very large like business corporations and some are small
like Intergovernmental organization (Ebdon, 2021). Generally they have a large
market size. For example, Nike is also a business in Sportswear industry and is an
international organization dealing in athletic footwear and apparels. It is in sportswear

industry having market share of 27.4%. It is the main competitor of Admiral
Sportswear.
 National – National organization refers to the federation, or business that has its own
aims and objectives. They are concerned with local or national issues. For example,
Scimitar Sportswear is a national sportswear brand of UK that offers sustainable
apparel and promotional items brand. It is UK based company operating within the
boundaries of UK. The national organizations have low market size such as Scimitar
Sportswear.
Sub sectors of the sports industry
 Public – The public sector organizations are the ones that are owned, controlled and
managed by the government or the state-run bodies. For example, Adidas is a public
sector organization dealing in the sportswear products in the sports industry. The
company is serving worldwide and is also traded on FWB. It has a separate legal
status and government ownership, management and control.
 Private – The private sector organization are owned, controlled and managed by the
individuals, group of individuals or business entities (Petratos, 2021). For example,
Blue Associates Sportswear is a private sportswear company in UK that is located in
Berkhamsted, England. It has a private ownership and control on its business
activities. The company has independent management with the aim of earning profits.
 Voluntary – The charities and not for profit organizations are revered to as the
Voluntary organizations. They can be found in the sports industry as well. For
example, there is a voluntary organization i.e. a London based Local club named as
Poly Netball Club that offers the voluntary services if training indoors and offer a
range of competitive teams and new players for developing netball skills. Its members
come from different backgrounds and countries. The members of such organisation
consist of communities, groups and volunteers etc.
On the basis of Legal structures
 Sole Proprietorship – It is a type of business that is owned and controlled by an
individual, a company or LLP. There are no partners in this business. For example, a
local sportswear retailer business that has a single or more stores.
 Partnership – It consists of two or more individuals who integrate their resources to
form a business and agree to share the risks of business in agreed ratio (Sheep, 2021).

For example, Nike had announced its Economic empowerment partnership with Black
Girl Ventures in the year 2021.
 Companies – As we have discussed above, companies can also be of two types -
public, for example, Nike or Adidas or private, for example, Scimitar Sportswear,
Blue Associates Sportswear, etc.
 Limited Liability partnership – It allows such partnership structure that liability of
each partner is limited to the amount they have introduced in the business. For
example, Sports Stevens and Bolton LLP. i.e. an LLP advising on a wide range of
issues in the sports sector with legal landscape for cricket, football, rugby, golf etc.
Size and Scope of a range of different organizations
The Location of business, its culture, technology and business strategies affect the
size of its business. There are a variety of organizations according to their size and scope -
 Micro – A micro organization operates within minimum of 10 employees and is
started with a small amount of capital advanced from bank. They provide goods in
their local areas. For example, it can be a voluntary or private organization such as a
local retail business store inn sportswear or accessories.
 Small – The small business can have upto 100 employees and have large capital than
micro business. But the small businesses require capital more than micro businesses
(Milan, Ahmad and Nisa, 2021). For example, Scimitar Sportswear, Blue Associates
Sportswear are the small UK based businesses having upto 100 employees.
 Medium – Medium enterprises are those consisting of upto 500 employees and
require more capital than that of small enterprises. The examples of Medium business
can be a Voluntary organization in which the number of volunteers keeps fluctuating
such as Poly Netball Club mentioned above.
 Large – The large business enterprises are those that have equal to or more than 1000
employees in the organization (Zhou, Qiu and Wang, 2021). The examples of large
business organizations in sportswear include Nike, Adidas, Puma, Asics etc.
Relationship between different organizational functions and how they link to organizational
objectives and structure
The organizational structure of a business defines the relationships and interactions
between various parts of the business and also identifies the line of authority that runs

through different levels. The organizational functions are linked with each other and
contribute to the overall objective of business as well as organizational structure.
For example, the marketing department is closely concerned with production
department as to facilitate in effective research and development of respective market or
industry such as sports industry in this case so as to plan the production of goods according to
the demand and needs of customers in the market (Argyle, 2021). So. The sports business like
Nike, Puma, Admiral Sportswear are able to manufacture the quality products and design
desired by the customers.
The functions of sales and marketing are closely related as there is direct relationship
between the two. The finance function is also concerned with the function of marketing as
marketing wants to spend money and finance wants to control it. So, there is slightly inverse
relationships between the two (Babaeinesami and Ghasemi, 2021).
In context with the sportswear industry, the relationship of functions like Production,
sales, marketing, finance, research etc. facilitates in improving the organizational structure by
clearing the line of authority and by maintaining collaboration at all level of administration. It
thereby facilitates production staff, marketing as well as finance staff of the business in
effective running of operational performance that increases productivity and leads to effective
achievement of the organization’s overall objective (Mondschein, Clark-Ginsberg and
Kuehn, 2021).
CONCLUSION
It can be analyzed form the above report that the industry analysis is done by
analyzing all levels of business whether international or national; public or private on the
basis of size as well as scope. The interrelationship of the functions of organization helps in
improving organizational structure and the chain of command and leads to the effective
achievement of organization as a whole.

REFERENCES
Books and journals
Argyle, M., 2021. The skills, rules, and goals of relationships. In The emerging field of
personal relationships (pp. 23-39). Routledge.
Babaeinesami, A. and Ghasemi, P., 2021. Ranking of hospitals: A new approach comparing
organizational learning criteria. International Journal of Healthcare Management,
14(4), pp.1031-1039.
Brown, S.C. and Gloyne, E.R., 2021. The field training of social workers: a survey.
Routledge.
Ebdon, C., 2021. Nonprofit budgeting and financial management. In Teaching Public
Budgeting and Finance (pp. 219-235). Routledge.
Milan, R., Ahmad, E. and Nisa, Z., 2021. A study on management of msmes during global
crises of pandemic Covid-19. ASIAN JOURNAL OF MULTIDIMENSIONAL
RESEARCH, 10(4), pp.498-511.
Mondschein, J., Clark-Ginsberg, A. and Kuehn, A., 2021. Smart cities as large technological
systems: Overcoming organizational challenges in smart cities through collective
action. Sustainable Cities and Society, 67, p.102730.
Petratos, P.N., 2021. Misinformation, disinformation, and fake news: Cyber risks to business.
Business Horizons, 64(6), pp.763-774.
Sheep, M.L., 2021. Where we might least expect to find it: Organizing paradoxes of Christian
theology in a society of organizations. In Interdisciplinary Dialogues on
Organizational Paradox: Learning from Belief and Science, Part A. Emerald
Publishing Limited.
Zhou, D., Qiu, Y. and Wang, M., 2021. Does environmental regulation promote enterprise
profitability? Evidence from the implementation of China's newly revised
Environmental Protection Law. Economic Modelling, 102, p.105585.