Business Environment Report: PESTLE and SWOT Analysis - Admiral

This report provides a comprehensive analysis of Admiral Sportswear's business environment, employing both PESTLE and SWOT frameworks. It delves into macro environmental factors such as political, economic, social, technological, legal, and environmental influences, alongside an internal assessment of the company's strengths and weaknesses. The analysis explores the interrelation of these internal and external elements, evaluating their impact on business objectives and decision-making processes. The report concludes that understanding and adapting to the business environment, particularly in the context of globalization and digitalization, is crucial for the company's success and sustainability. The document also highlights opportunities arising from technological advancements and the importance of addressing threats such as rising material costs.

Business and Business
Environment

TABLE OF CONTENT
 INTRODUCTION
 Pestle analysis
 Internal and external analysis of company to evaluate strengths and weaknesses
 Interrelation of strength and weakness with external macro environment
 Evaluation on impact of macro and micro factors on business objective and decision-
making
 CONCLUSION
 REFERENCES

INTRODUCTION
 The business environment and environment is the collection of the external and internal factors such as
customers needs and expectation, employees, management, supply and demand, suppliers, owners,
clients, market trends, technology innovation, government activities, economic changes and social
trends, etc.
 All these factors are affected the business and determine that how business is work directly and
indirectly.
 Some factors are influence the business organization situation and environment.
 The business environment and environment helps in identify the business resources, improve the
performance of company assist in planning, business opportunities and profitability and growth of
business.

Company overview
 The admiral is the English oldest sportswear brand located at England.
 The company manufactured the sportswear provide with the range of
footwear and clothing and also focused on the football sportswear.
 The company mostly focus on the retro inspired sports football and
casual sports inspired fashion.
 Admiral sportswear also enabling their customer to avail the sport
wear quality for the training activities.
 The owner of the company is admiral sportswear Ltd.
 The main tagine of the company worn by champions.

PESTLE analysis
 The pestle analysis is the framework of the
strategic tool which helps in analyze the
macro environment of the business.
 The pestle analysis is referred as the
political, economic, technological, social,
legal and environmental.
 This all factors are impact on the macro
environment of the admiral sportswear Ltd.

Cont..
 Political factors: The political factors also affects the business and it includes the supply chain regulations,
government laws and import export tariff by the trump administration.
 Economic factors: the economic factors also affecting the Admiral sportswear and it includes the various
factors such as economic recession, exchange rate, local economic issues and leisure products.
 Social factors: The social factors also impact the business because it focuses on the health conscious customer,
community support programs and investment in the Olympic games.
 Technological factors: The technological factors affects the admiral sportswear ad it includes the adapting
technology, e-commerce retail platform, smart tech raw material, etc.
 Legal factors: the legal factors are includes the various aspects such as patent rights, losing the trademark and
sponsoring the events and celebrities of business.
 Environmental factors: Admiral company use the sustainable products and eco-friendly products as well s
company reuses the waste materials to manufacture the shoes and cloths.

Internal and external analysis of company
to evaluate strengths and weaknesses
 An organization can be influenced by both internal and
external factors which are there in business environment.
 Company is required to conduct a deep analysis on internal as
well as external environment to understand changes and make
decisions which can be beneficial for entity and enable in
gaining competitive advantages.
 The external and internal factors can be evaluated using SWOT
analysis tool which help organization in identifying
opportunities and threats of external environment.

Continued….
Strengths
 Strengths provide a positive vibe within the organization which makes it different and
unique form its competitors.
 Strength is the capability or ability of company which enables it to survive in the
competitive market.
 The strengths of Admiral are:
 • Brand value
 • Low cost of production
 • Variety of products
 • Strong marketing strategies
 • Global reach

Continued….
Weaknesses
 Weaknesses are the factors where organizations are required to focus on so that it can be
developed and flourished.
 Weaknesses of Admiral are:
• Strong competition
• Variable quality control
Opportunities
 It is the external factor which reflects possibilities for growth and development in long run.
 The opportunities for company which can enable future growth are:
• Growing and emerging market
• Sustainability
• Enhancement in E-commerce business

Continued….
Threats
 Threats are the external factors which has
ability to reduce company performance and
market value.
 The threats of Admiral which are identified:
• Rise in material cost
• Advancement in technology

Interrelation of strength and weakness with
external macro environment
 Organization is required to keep a close eye on internal and external environment so
that it can develop strategies which can be advantageous for company and its future
growth and development.
 The external factors were evaluated using PESTLE analysis tools whereas internal
factors were analyzed using SWOT analysis tool.
 The external factors of company can have both positive and negative impact on
business and its operations.
 For instance, the rise in material cost i.e. inflation which is an economic factor is
threat for company and company is required to convert or mitigate this threat into
opportunity by interrelating this with its strength and taking corrective measures.

Evaluation on impact of macro and micro factors
on business objective and decision-making
 The analysis and understanding of internal and external environment of business
helps in taking effective decisions which can be advantageous for company and
its future growth.
 The advancement of technology and increase in adaption of digitalized business
environment has given opportunity to company in expanding its business
through e-commerce business.
 This will help company in reaching market where it was impossible to reach.
 The expansion of business through online platform is relatively less expensive
than building an infrastructure in new market for business purpose.