This presentation provides an analysis of Admiral Sportswear, a British sportswear brand, focusing on the impact of the macro environment on its business operations. It identifies key macroeconomic factors such as inflation, monetary policies, and GDP, and their potential effects on the company's decision-making and growth. The presentation also includes an internal and external analysis of Admiral Sportswear, utilizing a SWOT analysis to evaluate the company's strengths, weaknesses, opportunities, and threats. Strengths include experience and resources, and a skilled workforce, while weaknesses involve financial planning and research and development. Opportunities lie in technological advancements and shifting consumer trends towards online channels. Threats include increasing competition. The analysis aims to provide insights for strategic decision-making to mitigate negative impacts and capitalize on favorable conditions.