HND Business Environment: Macro & Micro Factors - Admiral Sportswear

This report provides a comprehensive analysis of the business environment impacting Admiral Sportswear, a company providing quality products to customers. It identifies positive and negative impacts of the macro environment using the PESTLE model, detailing political, economic, social, technological, legal, and environmental factors. The report conducts internal and external analyses, highlighting Admiral Sportswear's strengths, weaknesses, opportunities, and threats. It explains how these internal factors interrelate with external macro factors and applies SWOT/TOWS analysis to justify their influence on decision-making. The report critically evaluates the impacts of both macro and micro factors on business objectives and decision-making, concluding with recommendations for Admiral Sportswear to improve its strategic planning and overall performance by leveraging environmental forces and addressing its weaknesses. It emphasizes the importance of adapting to changing market scenarios and enhancing communication channels to attract customers and achieve sustainability.

Business and the Business
Environment

Table of Contents
 Introduction
 Identifying the positive and negative impacts the macro environment has on business
 Applying the PESTLE model to support a detailed analysis of the macro environment
 Conducting internal and external analysis of specific organisations
 Explaining how strengths and weaknesses interrelate with external macro factors
 Applying SWOT/TOWS analysis and justify how they influence decision-making
 Critically evaluating the impacts that both macro and micro factors
 Conclusion
 Rreferences

Introduction
This is the report which generally aims to analyse the factors which is been
affecting the business environment. Admiral Sportswear is the organisation which
provide the quality products to the customers.
There are various factors which can affect the organisation in an strategic manner.
On the other hand, there are various frameworks which is been used by the
organisation to understand the forces and make the operations of the organisation
more effective in every manner.
The use of frameworks will help the firm to identify the potential threats which is
been revolving in the market and provide the products as per the customer
preferences.

Identifying the positive and negative impacts the
macro environment has on business
Macro environment is the process which helps the firm to identify different forces which
is been affecting the marketing conditions.
There are carious business activities which needs to be carried out properly. This will
help the firm to improve their overall efficiency and attain great results in the market.
 The PESTLE analysis will be used to identify the forces of the environment.
 This tool includes several factors and help the business to attain potential growth in the
desired industry. PESTLE analysis in relation to admiral sportswear is been described
below:

Applying the PESTLE model to support a detailed analysis of the macro environment
Pestle evaluation process is effective in every manner the factors will help
the organisation to gain the competitive advantage over various things.
There are various scenarios which is been handled properly by Admiral
Sportswear.
The decision making process has also been uplifted with the help of their
particular framework in an effective manner.
 There are better products and services which can be offered by the
company in the market.
This the model which certainly supports various organisational features and
help the firm to function in a better way

Conducting internal and external analysis of specific
organisations
Strengths Weaknesses
 Admiral Sportswear invest heavily in the new projects by doing extensive
research and providing the quality products to the customers.
 Admiral Sportswear provides the higher customer satisfaction by implementing
new values and ethics in the workplace.
 There are various strategies which is been implemented by the firm in order to
become more competitive in industry.
 Admiral Sportswear needs to do extensive research in order to become fastest
growing organisation in the market.
 Admiral Sportswear marketing strategies is also not proper. They do not use the
new platforms in order to attract the customers.
 Admiral Sportswear is also not good at forecasting. They need to provide the
products as per the customer needs and wants.
Opportunities Threats
 Admiral Sportswear needs to follow the new environmental policies which will
help them to become more superior towards the new marketing needs.
 The organisation also needs to follow the new taxation policy in various regions
to enhance their business operations.
 The organisation needs to make their structure better and establish a proper
amount of cash flow in the workplace.
 There is the intensive competition in the industry which could affect Admiral
sportswear in a negative manner.
 Admiral Sportswear needs to provide the new innovative products in order to
attract the customers in an effective manner.
 Admiral Sportswear needs to analyse the customer behaviour and their buying
patterns.

Continue
Strengths Weaknesses
 The main strength of Admiral Sportswear is there clear vision in order to attain various
goals and objectives in the market.
 The management of Admiral Sportswear has the clear concepts which will help them
to follow the chain process in order to become more better with the new marketing
conditions.
 Admiral Sportswear measures their strengths with the help of KPI indicators. Through
this they are able to do various improvements in an effectively.
 Due to the expansion of Admiral Sportswear in various regions. There are not the
quality services which is been provided to the customers.
 Admiral Sportswear needs to focus on their leadership strategies. They need to follow
the clear path towards the attainment of the goals and objectives.
 Admiral Sportswear needs to make their workforce more skilled to attain the desired
objectives in the market.
Opportunities Threats
 The main opportunity for Admiral Sportswear is to implement the green business
model through which they are able to reduce the carbon emissions and protect the
environment.
 The organisation needs to provide the products in the market which is untapped in
order to improve the profits.
 Admiral Sportswear needs to focus on the leadership and in order to carry out the
operations smoothly.
 The low cost business model of Admiral Sportswear is been copied by various
companies which is affecting the performance of the firm and its future investments.
 The online websites and the shopping platforms is been attracting more numbers of
customers and impacting the sales of Admiral Sportswear .


Explaining how strengths and weaknesses interrelate with
external macro factors
 Political factor - The strengths and weakness of Admiral Sportswear will help
them to gain the advantage over various things. Admiral Sportswear is getting
priority over various things in the private sector. The organisation also needs to
follow the policies and bring a stability in the workplace to carry out the
ethical practices.
 Economical factor – The finance department of Admiral Sportswear is
becoming better. They are collaborating with the new investors and attracting
the audience in an effective manner.
 Social factor – Admiral Sportswear provide the products as per the customer
needs and wants. They need to provide the quality products and services to
customers. The social factors could help the firm to provide the products as per
the needs and wants of the customers.

Applying SWOT/TOWS analysis and justify how they influence decision-
making
Strengths Weakness
 Admiral Sportswear capitalise on their strengths on providing better products
and services to the customers due to the management decision making ability
which is been creating the major advantage for them in the market.
 Admiral Sportswear can also formulate various strategies with the new
customer preferences and their work orientation. There are various products
which can be provided by them in the market.
 Admiral sportswear is lacking in certain areas which is been creating the major
difference for them. The management needs to improve their decision making
ability in terms of expanding their business in certain regions in the market.
Opportunity Threats
 Admiral Sportswear needs to capitalise in the opportunities which is evolving
towards the new marketing conditions. They need to enhance their services in
the market and the management needs to take the valuable decision-making in
making the goods more better and dominating the market.
 The threats for the organisation like admiral sportswear needs to be properly
analysed with the help of the decision making process. They need to gain the
competitive advantage with the changing customers demands and new buying
patterns.

Critically evaluating the impacts that both macro and micro factors
There are various elements which is affecting the performance of the organisation simultaneously. The both macro and micro
factors could help the company in enhancing their decision making.
They can identify the weak areas with the help of framework and plan the strategic plan in order to attain the desired goals and
objectives in the market. There are various of Admiral Sportswear which needs to be improved.
They need to create the major disadvantage over different factors to become more profitable in the market.
The micro surrounding could improve the organisation performance and help the admiral sportswear to maintain the presence in
the marker.
The organisation could function in a better way and achieve the desired goals and objectives in the market.

CONCLUSION
From the above report, it has been evaluated that the pestle analysis will help the firm to identify different forces in an
effective manner.
 On the other hand, in this report the company can attain the great results by improving the areas in which they are lacking.
Along with that, there is the advantages which can be taken by them by studying the external and environmental forces.
 The theories and models will help the firm to carry out the best results with the changing marketing scenario.
 The swot and pestle analysis will help the firm to expand their business and improve the overall functions of the
organisation in the market.
For further instance, Swot analysis helps the company in dealing with various factors and uplifting their performance. The
organisation can choose the products over multiple varieties.
The company can attract the customers with the help of new communication channels in order to enhance the sales volume
and achieve sustainability for the future operations.

References
 Estevão, and et.al 2020. The doing business ranking and the GDP. A qualitative study. Journal of Business Research, 115,
pp.435-442.
 Ilin, and et.al 2018, December. Business requirements to the IT architecture: a case of a healthcare organization. In Energy
Management of Municipal Transportation Facilities and Transport (pp. 287-294). Springer, Cham.
 Munteanu, and et.al 2020. Analysis of practices to increase the workforce agility and to develop a sustainable and competitive
business. Sustainability, 12(9), p.3545.
 Tura, N., Keränen, J. and Patala, S., 2019. The darker side of sustainability: Tensions from sustainable business practices in
business networks. Industrial Marketing Management, 77, pp.221-231.
 Berman, S. and Dalzell-Payne, P., 2018. The interaction of strategy and technology in an era of business re-invention. Strategy
& Leadership.
 Kir, H. and Erdogan, N., 2021. A knowledge-intensive adaptive business process management framework. Information
Systems, 95, p.101639.