Admiral Sportswear: Marketing a New Summer Shoe Project Report

This report analyzes Admiral Sportswear's initiative to create and market a new line of summer shoes to compete with established brands. The project encompasses the formulation of aims and objectives, including SMART goals focused on increasing sales and market share. It details the creation of a comprehensive business plan, including scope definition, risk assessment, resource allocation, and time management strategies, supported by a Gantt chart and Work Breakdown Structure (WBS). The report emphasizes the importance of both qualitative and quantitative research methods, including a survey to gather customer insights on marketing tactics, brand perception, and product preferences. The findings are presented with frequency distributions and interpretations, followed by recommendations to enhance the marketing approach and overall project success. The report concludes with a reflection on the project's achievements and areas for improvement, providing a complete overview of the project management process and its outcomes.

Managing a Successful
Business Project

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1) Draw aims and objectives of the administration. ............................................................1
P2) Formulate business plan by including, scope, time, communication, risk , quality and
resources. ...............................................................................................................................3
P3) Design Gantt Chart and WBS (Work Break down structure)..........................................5
LO 2...............................................................................................................................................10
P4) Conduct research by qualitative and quantitative approach. ........................................10
LO 3...............................................................................................................................................16
P5) Determining the research data by using appropriate tools and techniques....................16
P6) Recommendations for data and research analysis. .......................................................35
LO 4...............................................................................................................................................35
P7) Reflection undertaken in order to achieve goals. ..........................................................35
CONCLUSION..............................................................................................................................36
REFERENCES..............................................................................................................................37

TITLE:
To identify “why there is need to create and market a brand new summer shoes to
compete with big name brands”. A study report on Admiral Sportswear.
INTRODUCTION
To grow successfully in the global market it is necessary for the organization to come up
with innovative idea. So that tough competition can be created for top big brand revealing in the
market as well as huge market ratio can be captured. To survive in the global village it is
important to market the creative and unique product in the market in order to generate huge
profit. This report is based on Admiral Sportswear which is a British recognised sportswear
brand. Organization was founded in the year 1914 around 105 years (Abramson,2019). Company
is located in Manchester, United Kingdom and serve it's product to the potential customers
across the globe. This assignment covers aims and objectives of the topic. Also, prepare WBS,
Gantt Chart and project management plan including cost, scope, time, risk etc. Focus on
qualitative and quantitative research so that aims and objectives can be attained. Additionally,
relevant recommendations and conclusion are mentioned so as to get best outcomes.
LO 1
P1) Draw aims and objectives of the administration.
Overview of the company

Around 105 years ago Admiral Sportswear which is a British recognized sportswear,
football, cricket and cycling brand came into existence. Company is located in Manchester,
United Kingdom. This firm is successfully running it's business across the globe in the cut throat
competitive world. The products which are offered to the potential customers are footwear,
accessories and sportswear.
Aim:
To identify “why there is need to create and market a brand new summer shoes to
compete with big name brands”. A study report on Admiral Sportswear.
SMART Objectives:
 To increase the sales ratio of summer shoes by 25% in the coming one year so that firm
can compete with big brand .
 New summer shoes measures to earn 40% profitability in coming two years as well as
will be able to bit big brands in the market place.
 To compete with the big brands company in the initial eight months they provide 15%
discount so that customer base for summer shoes can be raised .
Questions:
1. What are the marketing strategies adopted by Nike to compete with big brands?
2. Why there is need to come up with innovative idea in the market?
3. What are the various ways to create and market a new summer shoe in order to compete
with competitors?

P2) Formulate business plan by including, scope, time, communication, risk , quality and
resources.
Scope: Admiral Sportswear is coming up with summer shoes in the competitive market
place (Anggraini, 2015). For this innovative shoe there is huge scope in the market as fitness
consciousness people will be more attracted towards the goods. This creative shoes will be able
to attract huge customer base for the goods.
Risk: Admiral Sportswear can faces the risk forces from the existing business running
on the same platform. In order to over the risk factor company come up with innovative idea so
that business can survive for longer time period in the global market.
Communication: Two way effective communication skill is adopted by Admiral
Sportswear so that duties can be assigned effectively without mis-understanding. By this
productivity and profitability ratio raises at a tremendous scale. Lack of communication skills
brings huge loss top the company which is a negative sign for the firm.
Quality management: Summer shoes created by Admiral Sportswear focus more on
quality of shoes. By doing so loyal customers can be build for the goods. It leads in
achievements of objectives in the set time frame (Brown, 2016).
Cost: This is designed by Admiral Sportswear so that insufficiency of funds does not
take place. Here, the statement is showing the total budget need for summer shoe is explained
below:
Total Budget Estimated

Particulars 2017-2018 ($)
Advertisement 10000
Plant and machinery instalment 50000
Research and development 30000
Promotional expenses 50000
Total Cost 140000
Time-frame: In order to achieve the summer shoes goals on set time frame company
frame tactics accordingly. This plays a vital role in business success in the global market.
Admiral Sportswear formulate tactics by examining the market scenario and by keeping in mind
the set time frame. It directly leads in gaining huge profits.
Resources: Admiral Sportswear utilizes the resources in effective manner so that best
outcomes can be achieved. Human assets are trained respectively on timely basis so that
productivity and profitability ratio raises on continuous basis.
P3) Design Gantt Chart and WBS (Work Break down structure)
Gantt Chart: This a horizontal bar chart which was developed by Henry L. Gantt in the
year 1917. Admiral Sportswear adopts this tool in their working premises as it aid in tracking,
planning and coordinating particular tasks in the project. It directly helps skilled employees to
perform better in the market place. Firm adopts this as it helps in attaining set goals.

WBS: Admiral Sportswear carries out this as it throw light on the relationship between
project activities executed in completion of projects. This directly or indirectly helps to scan the
existing market scenario and guide the top level management to re-think on their policies framed.
By doing so best results can be achieved (Burland and Pitts, 2016).

LO 2
P4) Conduct research by qualitative and quantitative approach.
Qualitative approach: Admiral Sportswear adopts qualitative approach as it gathers
information from name, image, code etc. in this case no mathematical figures are used so it
become easy to interpretate the gathered information. Here, readers focus more on quality of
matter rather than graphs and numerical figures. In this case, readers are given quality
information regarding the topic.
Quantitative approach In this case, numerical figures are more used to explain the data.
By this readers are able to understand the information as it is demonstrated in graphs and
diagrams. This takes less time and resources to make understand the gathered information.
Admiral Sportswear adopts qualitative approaches in their working premises as it
provides quality research work to the team. By doing so set goals and objectives are achieved in
the set time frame. As well as emerging needs of the customers are fulfilled. Here, 50
communicators are taken for the survey
Questionnaire:
Q1) What are the various marketing tactics adopted by Admiral Sportswear to compete
with competitors?
a) Direct selling

b) Social media marketing
c) Paid media advertisement
d)word of mouth advertising
Q2) Is it necessary to market the summer shoe in the global market?
a) Yes
b) No
c) Both
d) To survive in the competition
Q3) State the reason why there is need to come up with innovative idea in goods like
shoes?
a) To satisfy the need of customers
b) To gain profits
c) Raise customer base for shoes
d) To increase sales volume of shoes as compare to competitors
Q4) Which type of sports shoes do you prefer the most?
a) Walking shoes
b) Running shoes
c) Basketball sneakers
d) Tennis shoes
Q5) Do you think Admiral Sportswear is threat for other competitors in the open market