Business Plan: ADS Company's Freight Dispatcher Services Analysis

The provided document is a business plan for ADS Company, a freight dispatcher, outlining its operational structure, service offerings, and strategic analysis. The plan details the management structure, including dispatching, customer service, operations, and business processing systems. It emphasizes the 4Ps of marketing (Product, Price, Place, Promotion), with a focus on expedite shipping, competitive pricing, worldwide service areas, and social media promotion. A SWOT analysis is also included, evaluating the company's strengths (national and regional freight lines), weaknesses (declining market share), opportunities (online platform), and threats (market competition). The business plan references relevant academic sources to support its strategies and conclusions. This business plan aims to provide a framework for ADS Company to achieve its business goals within the freight dispatching industry.

Business Plan

Business Plan
Table of Contents
Business plan of ADS Company as a freight dispatcher.................................................................2
Management structure.....................................................................................................................2
The 4P’s...........................................................................................................................................3
SWOT ANALYSIS.........................................................................................................................4
References........................................................................................................................................6

Business Plan
Business plan of ADS Company as a freight dispatcher
Management structure
The company focuses on managing its hierarchy by considering the management structure. In the
initial stage, the management structure of the company can be designed by focusing on the
dispatching center. In the dispatching center, there will be a chief dispatcher, dispatcher and
planner who will plan the dispatching operations. Then the next step will be related to customer
service center in which there will be billing supervisor, financial staff and inspector. The product
will be then transferred to the operation management in which it will subdivided into
warehousing department, CFS operation department and container management department.
The next step in the management system will relate to the business processing system in which it
will be divided into two such as wireless internet platform and gate integrated control system.
The wireless internet platform will be then divided into two such as mobile operations and
mobile equipment. In mobile operations there will be tally clerk, container, operator, warehouse
keeper and inspector. The activities in mobile equipment department will be managed by these

Business Plan
people such as tally clerk will manage Gantry crane. The last stage will be related to gate
equipment in which the different operations will be considered such as monitoring facilities,
Electronic load meter, signal light, led panel, alarm bell, RFID reader and printer. The entire
management structure will be managed by these people and they will focus on managing their
respective assigned work.
The 4P’s
 Product
The ADS Company will emphasize on offering the services such as Expedite shipping at the
time of interruption in the supply chain. By considering this service it will be easy to get freight
delivered more quickly as compared to the normal time to deliver the freight. The ADS
Company will offer best in class ground services concerned with expedite by offering different
options. The options will be overnight delivery, same day delivery and pickup and delivery 24/7.
Also, the company will offer a portfolio of reliable retain shipping services. With the help of this
service, the retailers will consider the Omni channel solutions that will assist to ship the products
on time to the customers (Agrell, Lundin & Norrman, 2017). To resolve the issues of the retail
logistics, the company will provide the seamless transportation solutions in which from pickup to
final delivery of the products will be the responsibility of the company.
 Price
The rates will be according to the mile and it will range from $1.50 to $4.00 or more per mile.
The best freight rate will be for the retail logistics and also this case will not be same in every
situation. For Expedite shipping, the dispatch fee for per freight will be $5.0% or more as
through this service, the products are delivered in less time. Initially the price will be set low so
that it could be easy to attract the companies or the retailers towards the services offered in the
market.
 Place
ADS Company will offer worldwide transportation and logistics services. The services will be
offered in United States, Canada, Mexico and also Europe. In United States the direct service
will be offered to 50 states such as in Virgin Islands and Dominican Republic. In Canada, the

Business Plan
door to door service will be provided across the country so that it could be easy to boost the
demand of the services in the highly competitive market.
 Promotion
The best way that will be adopted for promoting the services will be social media marketing. The
social media marketing will be considered that will help to provide the knowledge in the market
about the services provided. On Facebook and Twitter, the company profile will be created on
which the pictures will be posted. The social media marketing strategy will be useful and it will
help to attain the large market share in the highly competitive market. Also advertising will be
done on television and also on the Radio, so that the information regarding the activities of the
company can be given to the target audience (White, Mitchell, Nowak, Canessa, & Nagarajan,
2018).
SWOT ANALYSIS
It can be said that SWOT analysis is important to consider as it is considered as one of the best
strategic planning method (Voytenkov & Vitvitskiy, 2018). This technique helps in evaluating
strength, weaknesses, opportunities and threats in context to the entire operations of the business.
 Strength
The strength of ADS Company will be concerned with national and regional freight lines. The
company has the base to maintain connections on the national and regional platform. Also, ADS
has the strength to maintain its wide geographic presence. It has been analyzed that the company
should focus on maintaining the network with the dealers and associates so that competitive
challenges in the trucking sector can be maintained. The extensive product offering of the
company can assist to penetrate in the different customer in relation to the trucking sector. It can
also assist the company to diversify the revenue streams (Iii, 2018).
 Weakness
The company will face the weakness related with declining the market share. In this case, it is
necessary for the company to evaluate the different trends within the transportation sector and
also the employees should figure out the needs that can help in boosting the future growth. The

Business Plan
next weakness can be concerned with extra cost of building in context to the new supply chain
and logistics network. The company will consider artificial intelligence technique tp alter the
business model.
 Opportunities
The company will grab the opportunity in relation to the online platform. To maintain the large
customer base it will be easy for the company to consider the online services as it simplifies the
work and also boost the demand for the services.
 Threats
The threats will take place due to high competition level in the market. In the present scenario,
there are many competitors who are offering on national and also on the international platform.
ADS Company can also face the threat related with losing IPR. The intellectual property rights
are not strong in the markets which can result in the loss of IPR.

Business Plan
References
Agrell, P. J., Lundin, J., & Norrman, A. (2017). Supply Chain Management: Horizontal carrier
coordination through cooperative governance structures. International Journal of
Production Economics, 194(7), 59-72.
Iii, C. W. (2018). Trucking in the Age of Information. Routledge.
Voytenkov, S., & Vitvitskiy, E. (2018). Improving the mechanism to control trucking in large
cities. Transportation research procedia, 36(6), 786-793.
White, C. C., Mitchell, W., Nowak, M., Canessa, E., & Nagarajan, A. (2018). Technology in
Trucking. In Trucking in the Age of Information (pp. 147-181). Routledge.