AFM050: Advanced Management Accounting Report on Performance Analysis

This report provides an in-depth analysis of advanced management accounting, focusing on performance measurement, performance management, and pricing strategies. It begins by differentiating between performance measurement and management, then explores crucial factors in defining the scope of performance measurement schemes. The report critically evaluates various strategies, including Total Quality Management (TQM), the Theory of Constraints (TOC), divisional performance measurement, and the Balanced Scorecard (BSC), discussing their advantages and limitations. It also examines two pricing strategies suitable for AMA Ltd, considering factors influencing their adoption. The report incorporates relevant academic sources to support its findings, offering a comprehensive overview of key concepts in advanced management accounting. This report aims to provide a detailed understanding of these concepts and strategies to improve business performance.

Advanced
Management
Accounting

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
A. Justify the differences between performance measurement and performance management
................................................................................................................................................3
B. Explain the various matters that should be taken into consideration while defining the
scope of performance measurement and management scheme..............................................4
C. Critically Evaluation of nature and rational of each of following and explain its advantages
and limitations........................................................................................................................5
D. Two Pricing strategies that can be adopted by AMA Ltd and also discuss various factors
that consider while adopting these strategies.........................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The below report consider the advance management accounting which provide
knowledge into advance feature of planning, decision-making, performance evaluation and
control. It is a process which provide financial and non financial information to the manager that
help in decision making (Alam., 2020)(Gunarathne and Lee., 2018). This report include the
identification and differences between performance measurement and performance management
that help AMA ltd to track the activities and its outputs. There are eight matter are discussed
which considering while explaining the scope of performance measurement. These matter
helpful to provide various understanding about market, consumers etc. There are some strategies
which are critically discussed to provide growth to the company. This report also includes the
two price strategies which help to increase the sale revenue as well as consumer trust.
MAIN BODY
A. Justify the differences between performance measurement and performance management
Performance measurement: This measurement help in tracing the performance
measures which are numerical indicator put by firm to measure the process of your strategies.
Performance measurement includes various measurement like financial, customer, process and
people measures etc (Jing, Zhang and Song., 2020). It provide huge information and prepare
reports and share to the organisation.
Performance management: It provide the answer to the questions like How do company
track the process of the strategy. Performance management control the resources after analysing
the result of the strategies. This management is work behind the performance measurement and
take support of performance measurement.
Difference between performance measurement and performance management
Performance measurement Performance management
Periodic examination to measure how well a
strategy is running.
Ongoing tracking and reporting of strategy
accomplishments, specially progress towards
predetermine objective.
It is conducted on a periodic or necessary basis It is conducted on an ongoing basis
It is conducted by the professionals external to It is conducted by the event or agency

the program, may inside or outside the agency
and by plan managers.
management.
It focuses on the broad range of data on event
performance and its relevance.
It focuses on whether a event has achieved its
goal, express as measurable performance
standard.
The scope of performance measurement is
examination of event performance and context
allowing for an overall examination of whether
the event runs and identification of adjustments
that might enhance its results.
The scope of performance measurement is
because of its current nature, may serve as an
primal informing system to management and as
a tool for enhancing responsibility to the
people.
B. Explain the various matters that should be taken into consideration while defining the scope of
performance measurement and management scheme
1. Efficiency Indicators: It is the quantitative relation of an input to an output. Efficiency
refers to the indicator which get work done more accurately with the minimum resources.
It help to reducing the wastage production cycle (Johns and et.al., 2018).
2. Effectiveness Indicators: Effectiveness evaluated the difference between company's
actual performance with the budgeted performance. It state that how much part of
companies expectations meet with actual results. It help AMA ltd to measure the
performance and analyse deficiencies in the actual performance.
3. Capacity Indicators: it refers to the maximum quantity of a product can be prepared by
the limited resource or in a given period of time. This method is helpful for AMA ltd to
produce best possible outputs can achieved if all factors worked accurately. It measure
the full capacity of workers to generate maximum outputs (Kearney., 2018).
4. Productivity Indicators: It refers to the time taken by the product process to complete a
cycle. It shows the portion of how much company produced and the quantity of resources
used to so it. Productivity is helpful for AMA ltd to identification of variations in the
performance of two employee, procedures etc.

5. Quality Indicators: It mainly focuses on the product quality. It measure the how many
products it produced according to the required quality. The main motive of such indicator
is to provide instructions regarding the quality of the product.
6. Profitability Indicators: This is an important indicator that evaluate the relationship
between the sale revenue of the firm and the cost of production spend on the sale units.
This indicator help AMA ltd to generate maximum profits which cover the overall cost
incurred on the production.
7. Competitiveness Indicators: This metrics mainly focuses on the competitors at the
marketplace. It shows the competition among the various companies (Khan and et.al.,
2018). It states the consumer behaviours, trend and attitude etc. which help AMA ltd to
provide goods and services according to the needs of consumer.
8. Value Indicators: This metric provide understanding about how much a firms product is
worthy in the asked price. Every product has good as well as bad value which depends on
factors such as location, requirement and competition.
C. Critically Evaluation of nature and rational of each of following and explain its advantages
and limitations.
1. Total Quality Management
It is a continuous process of tracing and decreasing or destroying the faults in
manufacturing, supply chain management, improving consumer satisfaction and checking
employees are up to their maximum efficiency with training (Kumar., 2018). The main motive of
TQM is to hold all parties active in the process of manufacturing of product to its final stage.
Advantages of TQM:
 Customer satisfaction: It increase the consumer satisfaction by providing better service to
them. It is helpful in understanding about consumer needs and wants and also provide
consumer feedbacks, correct any deficiency at the same stage. It help firm to improve the
quality of the products and services and also recommand to launch a new product.
 Employee engagement: TQM help AMA Ltd to attract maximum number of people. It
ensure the work capacity of the employee and motivate them to work more effectively
and efficiently. It enhance the performance of the company by improving their existing
products. It manges the wastage of resources.
Disadvantage of TQM:

 Increase the cost of production: This process is costly for AMA Ltd because if they try to
adopt new changes for bettering the performance, there are always hidden costs involved
in this and sometimes it might be higher than usual.
 Difficult and time consuming process: Applying total quantity management not a simple
process. It is very time consuming process and require large number of resources such as
natural and financial. Implementation of TQM would affect the whole business
operations form top to down and it is necessary to change the business proceeds and
procedures which is very difficult and time consuming (Kumari and et.al., 2020).
2. Theory of constraints and throughput contribution
The main purpose of the strategy is to enhance productivity while conserving or falling of
inventory and operational expenditure. Every operation in a manufacturing or service unit is
formed by a series of associated actions, according to the idea of constraints. Every connection in
the sequence should serve its objectives as efficiently as possible to improve the overall
performance of the process. The theory states that among all the linkages, there is at least one
weak link that acts as a restraining factor which affects the whole business (Moharir and
Tembhurkar., 2018). The organisation must concentrate on handling the process's limiting
constraint with the aim of enhancing or increasing its performance.
Advantages:
 Provide better understanding: The principle of constraints is straightforward and simple
to follow which makes it more accessible for the management. The theory follows a fixed
pattern which gives the user the focus more on the region that requires attention.
 Effective results: It works well in changing corporate situations because it helps in faster
outcomes by abolishing or decreasing the restraining factor in a process. The theory of
constraints leads to an instant rise in the efficiency of the functional aspects as well as a
boost the company's earnings. The cause being that the theory's major objective is to
improve the constraints that are present in the system, which leads to a reduction in the
time it takes to provide a service (in a service firm) and reduces construction time, lead
time, and other factors (in a manufacturing process), resulting in an increase in the
finished goods production.
Disadvantages:

 Difficult in implementing: The theorys approach is continuous, and it might get difficult
to keep up. This is because the implementation of this theory requires alterations in
corporate operations, which may be difficult to sustain in the long run. When a
corporation handles one limitation, another constraint unfolds, making achieving an
flawless level of all operations difficult.
 Beneficial for short-term: Although the idea of constraints performs admirably in the
real-world conditions that commercial organisations face, its effects are not permanent. In
certain businesses, the idea emphasizes on real-time process improvement, although it's
possible that the constraint on which the firm concentrates is for a shorter period of time
and hence it will not have long term merits (Nayak, Misra and Behera., 2018).
3. Divisional performance measurement and transfer pricing issues
Divisional performance assessment is useful to ensure that a business plan is implemented
successfully by observing a division's efficiency in completing its predefined targets or
stakeholder requests. Non-financial as well as financial data may be used to measure divisional
success.
Advantages:
 Provide motivation: The ability to make decisions presents a challenge for those in
charge of the division, and it may inspire them to work harder to achieve success. They
will be in charge of both asset and employee investments, giving them a sense of
command over the entire organisation rather than being trapped between those who make
the choices and those who must put them into action (Ng and Harrison, 2021).
Disadvantages:
 Create communication gap: By putting too much emphasis on the divisional structure,
people in each division may fail to identify with the organisation as a whole, and senior
management may become disconnected from the day-to-day activity of the many
segments of the broader business. In such situations, communication and motivation may
become more important in attaining good management.
The cost of putting down another division, subsidiary, or holding company for the services
delivered is calculated by a transfer price. The current market price of the goods or service is
usually shown in transfer pricing. Intellectual property, including as research, patents, and
royalties, can also be subject to transfer pricing.

Advantages:
 Easily accessible: The goods are made on the premises of the business and other
departments don't need to count on suppliers since items are already accessible in the
firm, saving the organization from ill treatment by the goods providers.
Disadvantages:
 Inter-departmental animosity: It may subject to an artificial gap between departments as
they might think that they are losing profit because market prices are greater than transfer
rates by which departments that supply commodities to other departments will get
demotivated to supply. (Nitsas and Koronaki., 2018).
4. The Balanced Scorecard
The balanced scorecard (BSC) is a strategy formulation performance indicator that is
used to point out and amplify a number of internal company processes as well as the external
consequences that arise. Learning and growth, company processes, consumers, and money are all
measured using the balanced scorecard. BSCs let businesses to merge data into a single report,
providing an understanding into quality of service in addition to financial performance, and aid
in the upgrading of efficiency.
Advantages:
* It facilitates communication: When everyone speaks the same dialect, communication
across the teams and departments becomes unchallenging. In other words, having a well-
organized performance assessment system will make it easier to scrutinize strategy and
success of the company.
* Provides structure to a company's strategy: Different departments within a company have
their own methods for analysing performance and determining what metrics are crucial
for them. Different executives and departments can still customize their performance
assessment with a balanced scorecard, but it all should fit under a specific format that can
be understood across the firm. It provides a central location for everyone in the firm to
track their progress (Sakamoto and et.al., 2021).
Disadvantages:
* It must be customized to the company's needs: A balanced scorecard is designed to give a
framework for working, but it will still need to be modified according to the firm who

uses it. This can take a lot of effort, and while examples are useful, they can't be
reproduced exactly because each and every company has its own set of demands.
* It necessitates a large amount of data: Balanced scorecards frequently ask managers and
team members to give information, which necessitates data tracking. A lot of people
dislike this because they consider it boring, and it can also demotivate them from
performing to reach their goals.
5. Six Sigma
This is a series of action which facilitates business operations by increasing business capabilities
and by lowering the risk of errors. Six sigma is a data-driven strategy to problem elimination,
defect reduction, and profit enhancement that employs a statistical technique.
Advantages:
 Enhance quality of product: it has a evidence of serving value and assuring efficiency and
effectiveness to the the organisation. It may also have helped in betterment of customer
satisfaction.
 Reduce losses: it is a dynamic series of activities that identifies risk and give solution to
the upcoming problem and dynamic risks before such hurdles effect the organisation . Six
sigma can be used at number of field inside the company,for better functioning and cost
saving.(Sakamoto and et.al., 2021).
Disadvantages:
 Costly and time consuming process: it is a process which monitors each and every
process happening inside the company due to which vast data is accumulated, therefore
makes it complicated to process. Also such process increases operation cost too .
 Difficult to understand: Organisation must either determine qualified Six Sigma
establishment or execute onboard training without recognised accreditation to make their
employees learn the techniques. In any situation, the cost of employing six sigma in a
small organisation is huge not everyone can bear it. In fact big companies have to provide
training sessions to its employee to work on the system.
D. Two Pricing strategies that can be adopted by AMA Ltd and also discuss various factors that
consider while adopting these strategies
The practices and techniques that organisations uses to determine prices for their
deliverables in the market are referred to as pricing strategies. Product selling price is the

amount that company ask for the good and services it is providing pricing strategy is method to
determine that amount need to be charged from the customer. AMA Ltd consider two pricing
strategies which is most suitable for their growth and expansion purpose. These strategies may
increase the sale volume of AMA Ltd by attracting maximum number of people. These strategies
are:
 Value-based pricing
Value based pricing approach is a customer based approach where the company decideds
its goods and services price based on the consumer's perception. Basically here company
figures out customers worth for the product and accordingly fixes the selling price. This
strategy helpful for AMA Ltd. to sustain in the competitive market. This help company to
measure the value of product in the eyes of consumers. This strategy is basically used in
the market where owning the product provide luxury to the customer, and their
willingness to own the product provides a sensed value for the product which throws a
high impact on the selling price of the product.(Shafi, Raina and Haq., 2019).
Importance of value based pricing for AMA ltd.
1. Brand value has increased: setting high price to the product makes a perception in the
mind of the customer that the product offered is of high quality and owning such product
will increase their status in the society which ultimately increase the organisation's brand
value.
2. Customer loyalty is important: when a customer put a extra money on a product because
of its brand value it connects the customer to the organisation emotionally. This
sentiments results in customer loyalty for the brand and customer stays connected to the
company.
3. Increased profit margins: when the customers are willing to pay a higher price for the
product it is so obvious that company will earn a supernormal profit. Higher the
perception of the price greater profit to the company.
 Cost-plus pricing
Markup pricing is another name for cost-plus pricing. It is that fixed margin of profit
which is added to the cost that the company desires to earn on every unit sold (unit cost).
The resultant figure is the product's selling price. For firms that desire to pursue a cost-
leadership strategy, the cost-plus pricing system is a suitable option. When a is company

transparent to its customer it attracts customer trust and helps building image of the
company.
Importance of cost-plus pricing for AMA Ltd
1. It is a convenient method of pricing, in order to fix price there is no requirement of
massive research, easily summing up all the expenses and adding profit margin to it all
that's required. (Zhang, Song and Jiang., 2020).
2. The cost plus pricing enables a company to justify to its customer about the changes in
price since profit margin clearly conveyed to them, rise in price due to other factors are
justifiable.
3. The rate of return of the company is pre determined which is brings stability and helps in
further decision making.
Factors that consider while adopting pricing strategies
1. Costs: Every company has to analyse the cost system before adopting price strategies.
AMA Ltd. Has to charge a price which cover its overall expenses incurred in the
production, distribution and selling the product and also include a favourable return on
the product for company's efforts.
2. Marketing mix strategy: Price is the one of important tool in the market mix. Decisions
made on other market mix tool affect the pricing policies and decisions. AMA Ltd has to
charge higher prices so that they can cover its expenses and generate profits (Zuo and
et.al., 2018).
CONCLUSION
Form the above report it can be concluded that the advance management accounting plays
important role to provide growth to the company. This accounting technique increase the sale
volume by lower the cost of production, resulting increase in the profits. Profitability and
controlling both are important in order to measure performance and finding any deficiencies.
Company is recommanded to use two price strategies that may increase the company value and
profitability. These strategies helpful to provide better consumer satisfaction by producing
products according to the needs and wants of the consumer.

REFERENCES
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